Baidu bidding promotion, how to optimize keyword quality?

In order to optimize the quality of keywords, you must understand what quality is. Quality is calculated by the system based on multiple factors such as the keyword's click-through rate, creative writing quality, and account performance (account effectiveness time, click-through rate of other keywords in the account), etc. Therefore, we must first optimize the account structure. Optimizing the account structure is not only conducive to account management and operation, but also extremely beneficial to improving quality. Secondly, we need to optimize and improve the creativity. Creativity is an entry point that links search users and online marketing promotion pages. High-quality creativity can better spread product information, enhance brand awareness, and increase click-through rate, which plays a vital role in improving the quality of the account. Finally, the accumulated historical performance of the account has a significant impact on the quality score. This is mainly reflected in the fact that when the account stops promoting for a period of time, the quality of the keywords will drop significantly. When the keywords in the account maintain a high ranking bid, the quality score will be significantly improved. .

Other answers: [1]. The quality of Baidu promotion keywords is related to the estimated click-through rate, business relevance, and landing page experience. Methods to improve keyword quality: 1. The correlation between keywords and creativity should be high; 2. The correlation between keywords and landing pages should be high; 3. Improve the click-through rate of keywords; 4. For keywords that have just been added in the early stage, use the synonym matching mode first, so that the display volume and click volume are relatively large, which makes it easy to improve the quality. Then use the search term report to see whether the words clicked in are accurate? to adjust the matching mode. (If the keywords have to be matched accurately from the beginning, it will be difficult to improve the quality.) The above are methods to improve the quality of keywords.

[2]. Quality is, in a sense, synonymous with click-through rate. Therefore, the most important thing for us to optimize quality is to increase the click-through rate. You can try the following methods: For a single keyword: 1. Optimize creativity and write creativity that netizens are more receptive to; 2. Increase bids to occupy display positions with higher click-through rates; For the entire account: 1. Optimize account structure and segment reasonably; 2. Insert wildcards in creativity to ensure that creativity is popular; 3. Optimize landing pages to increase the relevance of keywords and landing pages; Quality optimization is a process of continuous experimentation, but it should be reminded that you should not be too obsessed with quality. After all, advertising effectiveness is not measured by quality.

[3]. With the continuous development of the Internet era, personal websites and corporate websites are emerging, and search engine rankings are not easy. Nowadays, many companies choose Baidu for promotion, and keyword quality is a very important concept in Baidu keyword release. As Baidu makes various quality improvements, the importance of quality in daily accounts is increasing. Today, I’d like to take this opportunity to share some tips and takeaways that I’ve heard during my Internet Marketing training. I hope this will be helpful to everyone. First of all, we need to optimize the quality of keywords. The quality is the click-through rate of the system, the quality of advertising production and the account performance (account validity period, number of clicks on other keywords in the account). rate) and other factors are calculated in the account in the form of quality levels. The ratings show three stars, three stars, one bad, and an initial value of two stars. Second, you need to understand the benefits of high quality. For advertisers: Lower overall click costs and higher return on investment (ROI) by achieving better rankings at lower click prices. At the same time, quality may improve and the ad may move to the left, increasing the click-through rate. For search users: the more people you follow, the more people you click on, the better the experience and quality of your visitors. I understand the above introduction and share information about quality optimization.

First, it is very useful to optimize your account structure to optimize your account structure, improve the quality and help in the management and operation of accounts. According to different marketing goals, specific promotion plans and promotion activity units must be set up separately to facilitate subsequent data analysis and account optimization. When optimizing your account structure, group keywords that have similar meanings and structures together to promote one. It embodies the idea of ​​a more effective promotion based on corresponding keywords and nested groups. Google Optimizer Structure - Under the same gold standard and accounting principles and the same starting point for each ad group, "keywords 5-15 and all ad groups must share the same root". After upgrading Baidu's quality, it will affect the quality of your keywords, and the quality of the account structure will become more obvious.

Secondly, in order to optimize and improve originality, creativity is the starting point for your search and online marketing promotion web page quality concept to better spread product information, improve brand awareness, increase click-through rate and improve quality. Important role. Quality is mainly to confirm that the keyword is red, to improve relevance, highlight the user's interest and adjustment (last year, I personally think that the relationship should not be affected at this time) to facilitate creativity. Increasing overlap is a quick way to increase your keyword's click-through rate. The purpose of adding overlap is to ensure the number of red keywords, which is a way to prove the most effective quality improvement. The overlapping effect of a simple title and a brief description of the first nesting and a more obvious explanation of the overlap is that the more obvious the overlap starts, the better the effect and the degree depends on the promoted product.

Finally, the accumulated historical performance of the account has a significant impact on the quality score, and Baidu Fengchao is also becoming more and more influential. The performance of keywords will be significantly reduced after the account is stopped; maintaining high bids for keywords in the account will greatly improve the quality. For example, keywords like "online games" are very competitive and their maximum bids are often above 3.0. The keyword is prioritized in your account with a bid of $2.0 and a rating of 3 stars. (When the quality is two stars, the bid is usually displayed in the lower left or upper right corner of the first page, and most bids are displayed on the second page or after the quality is 1). Be focused enough. The keyword "online games" has a low conversion cost, but the bid is always kept high to accumulate high quality. Baidu Fengchao and Google Keywords usually have the "privilege" of "consumption" accounts. However, this approach may not be worth the loss and can be used depending on marketing goals and KPIs.

1. How to use the broad match of bidding promotion correctly? Must brush bidding clicks
(1). Broad matching can easily match some irrelevant words, so it is not recommended that you use it. If you have money and resources, you can also try to recruit widely, but the bid may also be high. In order to better improve your broad match, it is recommended that you add some irrelevant keywords when expanding keywords.
2. I was cheated by a website promoted by Baidu. It was an SEO company. I heard that I could apply for Baidu protection. I paid at that time. Generally speaking, the access records are for a maximum of one month, and sometimes they may be cleared out when cleaning up system garbage. Other answers: …………
3. What are the advantages of each platform for Baidu, Sogou and 360 search promotion?
Needless to say, the ranking of the three is naturally: Baidu, 360, and Sogou. Baidu has the most advantages, has more resources, and is very popular. The main reason is that the public generally uses Baidu as the default search, and Baidu is the first choice for all promotion search platforms. 360 and Hundred…………
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5. Baidu promotion report, download the report in Excel format. After downloading, it will be a file like defaultReportAction.do. Click it to directly choose the browser to download it. It is not allowed to use third-party download software to download it. Other answers: [1]. I encountered the same situation. Change the downloading software. I used to use Thunder, but later I changed to QQ Tornado. Hope this helps. [2]. …………
6. What does it mean when Baidu’s bidding promotion creative is rejected by LP virus and Trojan?
(1). Our account appeared twice in three days. We checked the website and found no problem. We deleted the creative idea and submitted it again, and it was approved immediately. Baidu customer service officially replied that it was a system misjudgment! ! (2). The website has added some other code, such as being able to obtain netizens’ mobile phone numbers or…