How to analyze competitors’ websites when doing Baidu bidding promotion?

Before conducting Baidu bidding promotion on a website, it is necessary to study competitors. If you can analyze your competitors well, it will be an excellent start for the entire website optimization process afterwards. Study the other party's homepage from top to bottom:

How to analyze competitors’ websites when doing Baidu bidding promotion?

1. Check whether the entire page is rich in H1 tags. This is a font tag. The smaller the number after H, the larger the font, which means the more important the word is. Usually, the keywords using H1 tags are the core keywords of the entire website. Pay attention to whether he uses H1 tags to mark certain keywords.

2. Then check whether the page title TITLE, keywords, and description tags contain keywords. Usually, the word at the front is more important and more likely to be the keyword he wants to target. It may be a phrase, but it contains that keyword. We can analyze it through the theme content of the website and try to guess the keywords of the website. Usually it is obvious and not too embellished.

3. Look down and see if there are font tags in the page content, such as bold (B), italic (I) and other tags. Usually the words between these tags are either keywords or long-tail keywords. How to distinguish them can be analyzed appropriately based on the website title. Usually these tags are not displayed on the homepage very often, or even not at all.

4. Pay attention to whether the page content is rich in images. Usually images will be annotated with ALT tags. Check whether it contains the website title, or keywords or long-tail keywords near the theme. These need to be analyzed by yourself, and not everyone will know how to do this. Adding useful alt annotation tags to images is also a good practice for Baidu bidding promotion. It is not as useful as stacking keywords or long-tail keywords. I won’t say more about the results. If you don’t believe it, you can try it yourself.

Combining the above points analyzed by Dongguan Feng Chao's editor, we will definitely be able to find the shortcomings of our competitors. We can do what they have not optimized, and we can do better than them in what they have done. Of course, everyone's analytical ability is different, and sometimes even if you are very careful, there will still be many shortcomings. Therefore, the editor recommends that you try Baidu Dongguan Feng Chao, which has the function of comprehensively analyzing competitors, allowing you to easily analyze your opponents and win at the starting line.