Introduction to Xiaomi MiMeng advertising resources

Introduction to Mimeng Advertising Resources

MiMeng is an advertising alliance provided by Xiaomi to advertisers that combines brand and effect, has high conversion rate and high cost performance. At present, MiMeng traffic has been connected to the EMI platform, and advertisers can use MiMeng traffic for promotion through the EMI platform.

Sales method: CPM/CPC

What are the advantages of MiMeng’s advertising resources?

Rich media types: The media types accessed by MiMeng cover all types in the market and are suitable for the promotion needs of different advertisers.

Various advertising formats: Currently, MiMeng supports 5 advertising formats to meet the needs of advertisers in different scenarios.

Massive resource scale: MiMeng has leveraged its product advantages to connect with a large number of large, medium and small developers, and has a huge user base.

Advertising forms of Mimeng

Note: All the above MiMeng advertising products use the second highest bid bidding method

01 Splash screen ads

Resource location: Ads that occupy most or all of the screen when the app is launched.

Resource features: Covering multiple media, massive exposure, and optimized delivery effects.

02 Banner Ads

Resource location: pages where users stay longer and pages where users visit more frequently in Mimeng Media.

Resource features: exclusive golden media resources, high cost performance, universal advertising format.

Media resources: games/tools/video applications, etc.

03 Interstitial Ads

Resource location: in-app view switching, game passing or failing, book page turning, app exit, etc.

Resource features: strong exposure, high conversion rate, and rich creative specifications.

04 Information flow advertising

Resource location: Native advertising products displayed in news, reading, video and other applications.

Resource features: native display scene, high conversion rate, and good user experience.

05 Incentive video ads

Resource location: Users can exchange valuable props such as in-app coins, game life points, etc. by watching videos. While watching videos, users can click to download the APP displayed in the video content.

Resource features: users actively choose, advertising is strongly exposed, and rewards are in various forms.

06 Incentive Advertising

Resource location: Read more - My page

Resource Description: CPD bidding

Related reading:

1. Introduction to Xiaomi App Store CPD Cooperation

2. Introduction to Xiaomi news resources and advertising formats

3. Introduction to Xiaomi App Store CPD prices and resources

4. Creative label settings for Xiaomi App Store advertising

5. Xiaomi Performance Marketing Account Opening Qualifications and Rules!

6. Introduction to Xiaomi MiMeng advertising resources

7. Introduction to Xiaomi Information Stream Performance Advertising Resources

8. Introduction to Xiaomi Information Stream Performance Advertising Resources