What are the creative writing techniques for Baidu bidding accounts?

In the bidding process, creative writing is essential, and whether the creative writing is good or not will directly affect the promotion effect of the entire account. So writing a good idea is essential. So what are the creative writing techniques for Baidu bidding accounts? Next, Feng Chao from Dongguan Network Promotion will share with you.

What are the creative writing techniques for Baidu bidding accounts?

Before talking about creative writing skills, let me first talk about my understanding of creativity. Account creative consists of two parts: title and description. You may have read some articles about creative writing on the Internet. Some people say that the more red dots there are, the better the effect will be for creativity. I don't quite agree with this statement, because creativity is determined by the number of words in the title that describes it. For example, our keyword is 4 words, but the creative title has only 15 words, so we only need to use 2 words of the keyword in the title. The creative description has 35 words, so we don’t need to use too many words, 3 words will be enough.

For an entire creative idea, it is best not to have more than 5 keywords. A small amount of red floating is very useful for reflecting the keywords in the creativity. If your keywords appear in the red too many times, it will not only fail to better reflect the keywords, but also have a great impact on the fluency of the creativity. Recommended reading: What are the data analysis processes of Baidu's bidding promotion account? Here are some basic views on creativity . Next, let's get down to business and talk about creative writing skills. I divide creative writing skills into 8 aspects.

First: Be direct. This is a very common method in creative writing. It is to directly state our sales products, simply and clearly, without any other complicated techniques. For example: Company X specializes in providing X services. etc.

Second: Question-type (how) questions are also a relatively common writing style. In addition to being used frequently in creative writing, how is also used in many advertising copywriting. Based on my many years of experience in Baidu bidding promotion, I think the click-through rate of ads that use the creative question-asking method is relatively high. For example, someone talks about starting a business, someone talks about how to lose weight, etc.

Third: The guidance method is relatively simple. We use a third party to guide users to believe that we are good and trustworthy. For example, certification from a certain company, recommendation from a certain organization, etc.

Fourth: Third-party testimony: We use third-party testimony to subconsciously guide visitors, thereby achieving the purpose of clicking. This method often uses imperative sentences.

Fifth: The commitment type is more commonly used in promotional activities, or when attracting investment.

Sixth: Transaction attraction: This is also very attractive for users to click. We use a large number of successful cases and data to force users to click.

Seventh: Numerical reasoning. This is also a psychological induction method, but it uses numbers to induce, for example, the three reasons for choosing our products, the method of losing 5 catties in 7 days, etc.

Eighth: This method of highlighting the theme is also very effective. That is to say, you can directly highlight your core theme and your core competitiveness from the aspects of price, quality and so on.

The above is the editor’s advice on creative writing skills for Baidu bidding accounts. To write good ideas in the account, we must meet some requirements of the search engine. Fluency, number of red floating points, etc. are all very critical.