How to save bidding promotion costs? How to adjust the bidding promotion cost if it is too high?

In the past, I was mainly responsible for optimizing Baidu's natural rankings in the company. Later in 2010, I came into contact with Baidu's bidding promotion. I have learned a lot about this aspect. I wrote down my experience and hope it will be useful to everyone. So how can we save the cost of bidding promotion? How to adjust the bidding promotion cost if it is too high? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

How to save the cost of bidding promotion? How to adjust the bidding promotion cost if it is too high?

In fact, Baidu bidding costs money very quickly. It is normal for hundreds of dollars to disappear in just one or two hours. So how can we reduce the cost of Baidu bidding promotion? Be attractive, and the description should highlight the characteristics of products and services in detail.

1. In order to attract customers, some bidders are vague in their descriptions. As a result, a large number of netizens click on the ads and then find out that the content is not what they want to know, resulting in a lot of invalid clicks. Detailed descriptions can help reduce invalid clicks and unnecessary click bids.

2. The bidding landing page can be made into a special page, which specifically explains the products and services in detail. The promotional advertisements should be connected with the content of the page. The page should be grand and neat to attract people to browse.

3. Set the promotion period and promotion area. It is best not to promote in areas that are not serviced, as it will be a waste of money. You can set promotion time periods and use the bidding account budget comprehensively to reduce unnecessary waste during peak visit periods.

4. Don’t blindly pursue the first position on the left. Potential customers with greater intentions will compare prices from three different stores. After clicking on the first ad, they will still refer to the following ones. The first one is more likely to be clicked by netizens by mistake. The advantage of ranking in the last few positions on the left side of the homepage is that it saves costs and achieves good promotion effects.

5. Baidu's bidding ranking is influenced by both keyword quality and bid. The best way to achieve a good ranking and a relatively low bid is to optimize the quality of keywords. The higher the quality of the keyword, the lower the bid.

The above is how to save bidding promotion costs? How to adjust the bidding promotion cost if it is too high? To understand the specific content of bidding promotion, you must first clear up your misunderstandings. Many people's initial concept of bidding ranking is "the higher the bid, the higher the ranking". In fact, with the continuous improvement of Baidu's bidding promotion system, the keyword ranking position is no longer determined solely by the bid. The factors that can affect its ranking position are relatively wide. Among them, the more prominent keyword quality and high-quality creative writing have all participated in influencing the keyword ranking position.