Tik Tok account positioning, titles, and operation strategies

I have incubated 200 Douyin accounts and summarized the Douyin operation skills, which I will share with you free of charge this time.

Table of contents:

1. Project Background
2. How to locate a Tik Tok account?
3. How to conduct industry research using TikTok accounts?
4. How to set a title for a Tik Tok account?
5. How to construct the content section of TikTok?
6. How to build Douyin’s operating strategy?
7. How to complete the business closed loop of Douyin?
8. Summarize

1. Project Background

If there is a kind of micro-entrepreneurship that has low cost and high efficiency, and if you choose the right direction and stick to it for a year, you may get very good returns, what do you think it might be? I think 80% of people would blurt out the idea of ​​creating their own Douyin account after thinking for a moment.

Indeed, as commercial competition becomes increasingly fierce, whoever can obtain cheaper traffic will have the pricing power of the goods. Cases of successful monetization of Douyin are constantly emerging around us, and they are constantly impacting our understanding of business.

But the most feared word in this world is "seriousness". As long as you start trying to do this, you will find that it is not easy. If you insist on not getting good feedback, you will start to deny whether you are going in the right direction, constantly doubt yourself, and even fall into anxiety about traffic, thus starting to give up on yourself.

This is how things are in the world. Eighty percent of people just think about it but don't do it, 15 percent just try it out, and only 5 percent persist.

So if you are that 5%, how can we systematically learn to operate a TikTok account so that we can get feedback quickly?

As someone who used to operate 200 Douyin accounts for a company, I have summarized the following courses, which will definitely help you. They are full of useful information and I won’t charge you a penny. Just promise me that you won’t be the leeks who pay for knowledge.

2. How to locate a Douyin account?

Not every TikTok account can be monetized, and not every track can make money. Many people think, I will increase the number of TikTok fans first, and then consider how to use the fans to monetize the product.

In fact, he was wrong from the beginning. Only with a relatively vertical fan base can your account sell courses or products. This is also the reason why many accounts with tens of millions of fans stopped updating before. There is only one core problem.

Because of incorrect account positioning, fans cannot be monetized and the account has no operating value.

How can we better position our accounts?

It should be accurately divided into four dimensions, namely, self-assessment, industry research, commercial analysis, planning,

Self-assessment: The Star Theorem of self-assessment,

1. You can never be someone else. We should try our best to play ourselves instead of pretending to be someone else in front of Douyin.
2. Find something that you can do but others are unlikely to do, such as teachers, doctors, programmers. In short, it should have a threshold, and this threshold is your business barrier.
3. It is very important to see whether there are successful accounts that match the industry content. After all, it is very difficult to open up a field on your own.
4. If you have solved all the above problems, you need to make a work plan for yourself, including how long you plan to spend and how much budget you plan to use to try this thing, what returns you expect, where your stop loss point is, etc.

When we have a positioning, a goal and a plan, your positioning plan is considered to be complete as a whole.

3. How to conduct industry research with Douyin account?

Research is essential when doing anything, otherwise it will be like a headless fly flying around blindly. How should we conduct industry research on Douyin?

I think there should be 8 dimensions for Douyin account research, namely: the time it has been done, the number of accounts, the number of fans, the number of videos posted, the number of video views, the number of sales courses (sales of shopping cart courses), advantages and disadvantages, the number of staff, investment intensity, etc.

In the end, you should have a well-organized mind map to learn and judge whether the direction you are taking is feasible.

4. How to set a title for a Douyin account?

Whether it is an article or a short video, a good title will attract users to click and watch your content.

How do we write popular titles that can increase the click rate of our works?

It’s actually very simple, just break down the title patterns of popular articles. A good title is nothing more than successfully arousing the user's curiosity and attracting them to click.

After I disassembled 200 popular article titles, I summarized 6 popular title templates, and today I will share them with you for free:

The first method: Questioning

Raise a question that readers care about, and do not disclose the answer to create suspense, fully arouse readers' curiosity.

For example, "Why do you work so hard but still fail?" and "What is the gap between you and the rich?" 》.

The questions must hit the readers' pain points directly, because everyone only cares about their own situation and everyone wants to live a better life.

The second type: targeting specific groups of people

If your fans belong to a certain group of people, be sure to add tags in the title, which will increase the probability of them opening it. Common population labels include gender, age, identity, hobbies, zodiac sign, personality, etc.

For example, "If moms learn this skill, they can earn over 10,000 yuan a month by taking care of their kids at home" and "8 must-read books for men, worth collecting."

The title plus the crowd tag has the effect of a teacher calling your name in class, because it is talking about you.

The third method: borrowing hot spots

Take advantage of the traffic from hot topics to increase the exposure of our content. You can combine hot events with your own field to express your views.

For example, "Zheng Shuang lost everything, but her scumbag ex-husband was cleaned of all charges" and "How small and medium-sized enterprises can overcome difficulties during the epidemic."

By narrating hot events, you can draw out your opinions or suggestions and allow readers to be marketed by you without them noticing.

Fourth: Subversion of cognition

People already have fixed views on some things. If our title can overturn his opinion about something, he will become curious and open the article.

For example, "They say women are made of water, but nowadays women are made of steel and concrete" and "If you don't listen to the advice of the elderly, you will suffer the consequences. Is this statement true?"

Alternative things usually attract the attention of onlookers, and these "challenging authority" titles can successfully attract their attention.

Fifth: Borrowing data

Compared with text, data will appear more professional, more vivid and more convincing. Clever use of data in the title can directly tell readers what they can get.

For example, "After analyzing 100 cases, I finally know the secret of making money" and "8 popular skills on Douyin, whoever uses them will become famous."

One of the weaknesses of human nature is the desire for quick success and instant benefits. These titles can directly trigger readers' greed and attract them to click.

Sixth: Make good use of trigger words

A catchy title will often attract readers to click on it, for example: counterattack, sudden wealth, worst moment. These words can quickly mobilize people's emotions, making it difficult for them to extricate themselves and attracting people to open your article.

for example:

• "Dying to Survive" has a strong impact on the film market, 5 films have been temporarily withdrawn, and 3 films have suffered heavy losses
• The world's popular elderly divorce trend has swept to China: At 65, I can still restart my life

"Strong impact", "temporary withdrawal", "heavy losses", "worldwide popularity" and so on are all trigger words. In normal times, you should pay attention to the accumulation of triggering words and use them more often when writing, and the number of clicks on your articles will be greatly increased.

5. How to construct the content part of Douyin?

In fact, it is not difficult to understand the dissemination rules of Douyin. Let us first break down the components of Douyin, which is nothing more than content quality + video quality = dissemination effectiveness.

Among these, the communication efficiency is something we cannot change, it is a result. What we can intervene in is the content quality and video quality.

The components of content quality are title + opinion + text description, among which title accounts for 70%, opinion accounts for 25%, and text description accounts for only 5%. A successful title can solve most of the content problems, and combined with unique content opinions, good content can be produced.

The formula for video quality is scene + lighting + shooting + editing = video quality, of which scenery accounts for 20%, lighting 10%, shooting 30%, and editing 40%. Good video quality must not have noise, black screen, blur, and other related problems. Douyin will also automatically judge the quality of the video and selectively stream it.

After the video is released, Douyin will carry out the first wave of user push. New accounts will often push user-tagged videos based on your title and copy. The number of views usually hovers between 500 and 1,000. Douyin will judge whether your video content is popular through completion, likes, collections, comments, and other dimensions, thereby determining whether to enter the next user pool.

Among them, Douyin is just a booster of the video, which enables us to better judge whether the quality of the video is good or bad, and thus provide a basis for the next decision.

Summarize

The dissemination rule of Douyin is content quality + video quality. By polishing your own content selection + passing the video quality test, you can produce good video products, which can assist Douyin's operating strategy to achieve good playback effects.

6. Summary of the first half of the Douyin account building

I couldn't sleep tonight. Today is the Dragon Boat Festival. I wanted to write a tutorial for beginners, but I wrote until 2 a.m. and only wrote the first half of it in more than 3,000 words. I am a professional manager of an Internet company. My job is to incubate and operate Douyin accounts. Frankly speaking, with the employment situation getting worse and worse today, building your own IP may be one of the ways to bring you a little sense of security. Compared to starting a restaurant or doing business, operating Douyin is really a very cost-effective way of starting a business and is worth trying.

As for when I will update the next article, that depends on the number of views of my article. I am already busy with work, and script writing and fitness take up a lot of my time, but I still believe that knowledge is valuable and hard work is rewarded. Although I am middle-aged, my heart still beats hotly in my chest.