up to date! Data rankings of 59 advertising platforms!

Let’s take a detailed look at the data performance of each dimension on each major platform.

▼ Monthly Activity Top Ranking

▶ Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

The overall data:

Compared with the monthly active data in March, except for the video platform which showed an overall downward trend in April, all other platforms maintained overall growth;

The top three in terms of growth were led by Sina Finance , followed by Xigua Video and Douyin ;

Sina Finance grew by 15.5% year-on-year and has been at the top of the growth list for two consecutive months; among short video apps, Xigua Video and Douyin saw more obvious growth, at 6% and 5.9% respectively; the growth rates of other platforms were relatively small.

The top three declines were led by Sina Sports , followed by Dongqiudi and Tencent Weishi . Sina Sports fell 14.4% year-on-year, Dongqiudi fell 13.9% year-on-year, and Tencent Weishi fell 13.7% year-on-year, with obvious fluctuations.

Baidu Haokan Video has maintained a stable growth since April 2018 with a strong momentum. This month, it experienced negative growth for the first time, down 4.4% year-on-year compared to March data.

▼ Top 10 male users

▶ Overall trend of male proportion (click to see larger image)

▼ Top 10 female users

▶ Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top 5 under 24 years old

▼ 25-30 years old TOP 5

▼ TOP 5 aged 31-35

▼ TOP 5 aged 36-40

▼ TOP 5 aged 41 and above

▶ Overall distribution of age ratio (click to see larger image)

The following is the mobile terminal device index:

The latest statistics for the period from 5.6 to 5.12 are here. Aidou who have device-specific setting needs can refer to it.

▼ Top 10 mobile phone manufacturers

▼ Top 6 iOS devices

▼ Top 6 Android Models

The above is a list of data from major information flow advertising platforms in April compiled and presented by the editor. I hope it can help you make channel selections and optimization references.

Related reading:

1. Insights on the major mobile advertising platforms in Q1 2019!

2. Advertising trends for entertainment apps in Q1 2019!

3.2019Q1 Financial App Advertising Behavior Insight Report

4. Analysis of mobile advertising in the skin care and beauty industry in Q1 2019

5. Interpretation of the new advertising trends of game publishers in China, Japan, South Korea, Europe and the United States in Q1 2019!

Author: Aichi

Source: Aichisem