What are the ways to promote Xiaohongshu?

When it comes to Xiaohongshu’s promotion methods, there are actually many kinds. However, the most common and used promotion methods are mainly the following four: amateur notes, expert recommendations, keyword rankings and drop-down ads.

1. Amateur Notes

The so-called amateur notes are notes posted by ordinary people on Xiaohongshu. The traffic-generating effect of such notes is relatively not very obvious. But precisely because of its more lifelike image, it is very close to the vast majority of ordinary consumers, and it is easier to achieve a publicity effect similar to "word-of-mouth". Generally speaking, the cost of amateur notes is lower and the budget is easier to control, making them more suitable for promotion by businesses that require brand packaging.

2. Celebrity KOL

Compared with amateur notes, celebrities bring huge traffic and attention, and have stronger ability to bring goods. They are suitable for merchants who need to quickly increase brand awareness and want to create popular products. However, we generally do not recommend small and medium-sized brands to be celebrity KOLs, because 90% of the current celebrity KOLs are fake. If you want to do this, you should try to choose top celebrities, and the promotion cost is relatively high. We do not recommend those so-called cost-effective mid-level or even tail-end stars because the cost of trial and error will be higher and there is no promotion effect.

3. Keyword ranking

In the keyword ranking promotion method, the price is generally determined according to different keywords. It should be noted that when doing keywords, you can try to make 1-2 notes first, and then place orders in batches after testing the ranking stability.

4. Drop-down ads

When it comes to drop-down words, many people may feel unfamiliar with them, but for those who often surf the Internet, you must have seen drop-down words.

In general, the promotion of drop-down advertising is very cost-effective. Generally, the promotion of drop-down ads will show results within 24 hours to 7 days, and the message that pops up automatically in the search box has an invisible official endorsement. With subsequent maintenance, the effect can last for about a month. This is very suitable for merchants who have encountered bottlenecks in traffic and want to further package their products or brands into hot-selling or popular brands. But please note that if the number of accumulated notes and fans is limited, blindly using drop-down words to attract traffic will not be effective.

After talking about the common promotion methods of Xiaohongshu, let’s talk about what issues we need to pay attention to when writing Xiaohongshu notes. After all, taking good notes is the basis of all promotion.

1. Pay attention to keyword layout

The title of a note must include keywords. In addition, try to add keywords reasonably in the first paragraph and the first sentence. In terms of the content of the notes, in addition to writing around keywords, you can also appropriately set a few more related keywords. In terms of setting techniques, you can use "category name + function settings" or "category name + crowd settings" and so on. These are related to Xiaohongshu's collection and ranking mechanism, which can help you display as many of your notes as possible and as high as possible.

2. Original images and content

Original pictures and content are the basis of Xiaohongshu notes, and the reason why original pictures are placed before content is that a clear, high-quality original picture is more attractive to young people than densely packed text. Although there are no excessive requirements on the quality of the notes, at least the notes should be written around keywords, and they must also ensure that there are no common sense errors and that the character setting and article content are normal.

The above is Qinggua Media’s summary of Xiaohongshu’s promotion methods and key points to pay attention to when writing notes. Of course, to do a good job of promoting Xiaohongshu, it is not enough to just take good notes or choose the right promotion method. The issues that need to be paid attention to in the promotion, the later maintenance of the notes, etc. also require certain skills, so I will not go into details here. If you want to know more about Xiaohongshu’s promotion information and tips, please follow us!

Related reading:

1. Do you know the operation and promotion strategy of Xiaohongshu?

2. There are 7 ways to promote on Xiaohongshu. Have you ever made a mistake?

3. For promotion on Xiaohongshu, just read this article.

4. Xiaohongshu promotion: Xiaohongshu user growth methodology!

5.How to promote on Xiaohongshu? 2 program steps!

6.4 major strategies + 7 major skills, a comprehensive interpretation of Xiaohongshu promotion strategy!

7. It only takes 3 steps to attract traffic and promote Xiaohongshu!

8. Xiaohongshu promotion: Xiaohongshu’s growth path from 0 to 100-200 million users!

9. Complete Xiaohongshu traffic promotion plan!

10. Xiaohongshu promotion method | Is the grass-planting list still credible?

11. Xiaohongshu Promotion: After cleaning up the KOL, can we still “plant grass” well?

12. Xiaohongshu promotion strategy, big data + 3 major strategies!

13. Xiaohongshu promotion skills and operation strategies!

14. Xiaohongshu promotion tips: How to operate a Xiaohongshu account?

15. Xiaohongshu “cleans up KOLs” and content e-commerce reaches a crossroads!

16. Xiaohongshu’s promotion strategies and methods!

author: Tomato Studio

source: Tomato Studio