Taobao customer promotion, traffic diversion and fission techniques!

As we all know, there are flash sale groups and cheap websites everywhere. Most customers even join more than one flash sale group. So how do we stand out, how do we keep customers here, and how do we turn them into our loyal fans? When customers want to buy something, you diligently attach internal coupons; when customers want to buy a product, they can't decide after choosing for a long time, you analyze the pros and cons for customers and choose the best product; when customers receive the product and have after-sales problems, and the merchant ignores them, we stand up and negotiate with the merchant to subsidize the shipping fee for the customer to return the product. When he needs you the most, you are his online shopping expert, so that customers will not stick to you. With this trust, there are still products that cannot be sold??

Therefore, in the current Taobao affiliate game, I think trust and customer experience are the most important. In other words, let customers experience discounts and benefits from you that they cannot experience from others. This is your advantage and your unbeatable way to retain customers.

So what should we do? I have some ideas from other people and some good ideas I have seen from others from the following points, and I would like to share them with you today.

How to divert traffic (local diversion)

If you don’t even have a group now, you can consider attracting traffic locally: choose some balloons, hairpins, novelty toys, etc. from the local wholesale market or high-commission products, with a cost of less than 100 yuan, and then go to the mall or a busy street to print an X-shaped display stand or some flyers, and then tell everyone that they can get a balloon or a hairpin by scanning the QR code to join the group. Although this trick is very crude, the traffic it brings is very accurate. There are two main types of people who scan the code: one is young people who love new things , and the other is children .

Although young people don’t have much money, they are quick to accept new things, and some of them are quite active. They are the active members in our group. Generally, after getting familiar with them, they will help you to recruit people, which is great! Moreover, they are fickle, so the repurchase rate is very high. As long as they place an order from you once and taste the sweetness, and there is no problem with the quality, they will basically come to you again the second time.

The second category is children. Some people must have questions. Children don’t know how to shop online, so what’s the point of giving it to them? Of course it’s useless to give it to them. Children certainly don’t know how to shop, but their parents do. Ask their parents to scan the QR code to join the group. One thing is very important. Things are not sold, only given away. I believe everyone understands what’s going on. Of course, we hope to guide the fish into our own fish ponds, and then slowly fatten them up before killing them. Generally, people with children have strong purchasing power. One of my neighbor's moms has a husband who is at work and is very busy. She usually buys household items online. The last time I saw her, I saw that she received a lot of express deliveries. I asked her how she usually bought things. She then said that she knew a group that often shared some internal coupons, and the items were all very cost-effective. She now has great purchasing power in my group, but I've been too busy recently and haven't managed the group well. However, whenever she wants to buy something, she asks me if I have any coupons or something. We're still in touch until now.

Let's get back to the point. Why am I willing to go to local places to recruit people? First of all, I think that since we are all from the same place, or even the same community, we feel at home. Another reason is that why people are willing to go to stores to buy things is that once the stores are open, they will not close easily. So if there is a problem with the things you buy, it is easy to find after-sales service. So people in the same city are more likely to trust you. You can also leave each other phone numbers and keep in touch from time to time. Strong sense of trust.

How to split a group

Send a gift. A gift with a high commission, and then make it into a more attractive picture, such as this picture (as shown)

Why do we choose to send gifts instead of sending red envelopes directly? Because if we send red envelopes, people will be spoiled. If the red envelopes are there, the people are there. If the red envelopes are gone, the people are gone too. Red envelopes can be used, but only to activate things. They cannot be used mainly for fission. If the entire relationship is built on the basis of red envelopes, then the friendship will easily capsize. Another benefit of sending gifts is to let these people experience the order process.

There must be an opportunity to give gifts. We can't just give them out of the blue. People usually don't cherish gifts that are easily obtained.

How to do it? You can first send out a few red envelopes to liven up the atmosphere, 10 envelopes for 1 yuan, and then the person with the best luck can get the lucky gift on today's gift picture, XX of the original price, and then send the link to the customer, let the customer place an order, and then find you to pay for it, you pay for him. During this activity, you can also filter out who knows how to shop online and who doesn't. In this way, those who know how to shop online can stay, and those who don't can be directly kicked out. For those who don't know how to shop online but chat more and help you more, you can also keep them.

These people in the group are your seed users, and you will rely on them when the fission occurs in the future.

After they receive the goods, if they are really good, you can ask them to help you post pictures in the group, and then use small accounts to say in the group that the group owner is awesome, and ask the group owner to organize more activities like this, etc., to liven up the atmosphere in the group.

Once the trust is established, strike while the iron is hot. When they receive your gifts and are relatively active, you can ask them to add their relatives and friends to the group. They will be willing to help you add people.

While recruiting people, we cannot sit idle. We should post pictures of people we are recruiting in the group with a few people, tell everyone about this activity, and let everyone help you recruit people.

When we split, we must also explain it clearly to everyone, and when we invite people, we must tell everyone what our group is for. At the same time, find a human robot or your classmates or friends to help explain to everyone what this group is for. We cooperate with tens of thousands of Taobao Tmall merchants, and often provide everyone with some internal coupons for products. These products are not found, etc. The art of speaking.

When everyone knows about the group, use someone to bring up the topic, since the group owner can find products with coupons. Let me recommend a few first.

Then you can send out a few products and try it out.

Maintenance of Taoke Group

As a Taobao Affiliate, your essence lies in your customers. The more customers you have and how many people trust you, the more money you can make. Moreover, you need to be patient to be a Taobao Affiliate, because the essence of Taobao Affiliate is to promote products to people in need. We cannot guarantee that we fully understand this product, but at least we can find ways to help customers solve their problems when they ask questions. This way, customers can enjoy treatment that they cannot enjoy in other groups. Only in this way will people be loyal to you. When problems arise, actively help customers solve them, even if it means contacting the merchant to ask about the situation, giving customers freight insurance, giving customers return freight, etc. In this way, customers will feel warm in their hearts and renew their trust. In this way, even those who steal cannot steal your products.

And we can also provide customers with some permissions that other groups do not have

For example: points are given for purchases, points can be exchanged for gifts, etc. The gifts can be very attractive, such as iPhones, TVs, bicycles, domestic tours of several days, etc. The gift can be phased, settled every six months. If it is not met, it will be accumulated next year. In this way, when a customer has such points and his points are stolen, he will think about it and think, oh, I still have so many points here, it would be a pity to leave, and the group he goes to may not be better than this one, so he will give up the idea of ​​leaving. This can be regarded as a small trick to prevent theft. Another one is that if a customer sees a product in other groups, he can find the group owner to exchange it, and he can also get points after purchasing it. This way, he can also give himself the opportunity to make money with the customer in other groups.

In addition, when customers buy something, they will receive shipping insurance, and if they want to return the item, the shipping cost will be subsidized. These things don't cost much, but they can win a person's favor.

Another point is that when problems arise, actively help customers solve them. This lets customers know that you care about them and that they will remember your kindness to them.

Another point is that Taobao Affiliate is a long-term business. We must be prepared for a long-term battle. It is impossible to eat a fat man in one go. Once the first step is taken, we must persist!

How to increase your income

The VIP group lets them know the difference in levels, that is, in the VIP group, after purchasing, they can enjoy the points given for purchasing goods and can redeem points, which is the attractive year-end prize mentioned above, etc., to let them know that the treatment of the VIP group is different from that of the ordinary group, but what about it? There are conditions for joining the VIP group. You can enter the VIP group if you purchase 10 or more orders today (orders under 6 yuan are not counted, orders under 6 yuan are counted as welfare orders). The VIP group prepares red envelopes of 100 yuan every night, etc., and then uploads some screenshots of sending red envelopes to the group album to stimulate them to shop.

For example, when there are special products, such as when merchants such as Hanshou, Arctic Velvet, etc. are holding activities, we can tell everyone, analyze the products to friends, and they can also join the VIP group if they purchase them.

With this VIP threshold, we can filter the crowd. These people are real shoppers and they are your main source of income.

Summarize

There are many methods and ideas for doing Taobao now, but the premise of trust and customer experience is the most important.

Author: Webmaster's Home

Source: Webmaster Home