How can merchants let customers see their mini programs and how can they promote them?

How can WeChat mini programs be used in more scenarios? How can businesses let customers see their mini programs and how can they promote them? Especially for users who do not have official accounts and traffic channels, how can they promote their own WeChat mini programs? To this end, Dongguan Mini Program Development has compiled corresponding mini program promotion tips for everyone.

How can merchants let customers see their mini programs and how can they promote them?

1. Use WeChat search entry skillfully
If you want to make good use of a decentralized platform like WeChat, which has 930 million monthly active users, search is definitely an important entry point that cannot be ignored.

The existing Dongguan WeChat Mini Program search portals are: WeChat top search box Mini Program search discovery bar "Search"

So how do you get more users through search? Dongguan Mini Program Development Mini Program summarizes the following 3 tips:

1. Choose a name that is easy to search for
The name of a WeChat mini program needs to be based on the product’s own characteristics and the user’s habits of calling the services provided. It is not suitable for complex and difficult to understand words. The most critical and commonly used words should be placed at the front of the name as much as possible, and the name should not be too long.

When a name has been registered, you can add iconic English letters in front of or after the name, for example: "Meituan Waimai+", "Baidu Waimai Lite", etc.

2. Optimize the keywords in the mini program description
In the "Promotion" module in the mini program background, you can configure up to 10 keywords.

So how do you choose keywords?
In the early stage, you can use index tools such as WeChat Index and Comprehensive Baidu Index to cross-compare and screen popular words in the past 1-3 months to set keywords.

In addition, in the Dongguan WeChat applet, you can continue to conduct statistical analysis on the search habits of existing users, combine hot information, make good use of the three modification opportunities per month, and continuously optimize keywords.

You can learn from Baidu’s keyword selection techniques, but remember to combine them with the usage context of WeChat.

3. The sooner you register, the better
The registration time of the mini program also affects the search results. The earlier a mini program is registered, the higher its ranking will be. Therefore, once you have a good idea, don't hesitate. It is also important to seize the initiative.

Search is an important decision for WeChat to build and improve the business ecosystem of mini-programs. I believe that WeChat’s exploration in the field of search will become more and more in-depth in the future. Opportunities are always reserved for those who are prepared. If you have a Dongguan WeChat mini-program, then optimization exploration in search will be very necessary.

2. Utilize the “social attributes” of WeChat
If you want to become a popular mini program, you must not ignore the use of social media for dissemination. How can you make good use of the social relationships within WeChat to promote your own mini-program?

We should interact well with our friends in our circle on a daily basis. The essence of interaction is to communicate with others. Interacting with loyal fans can increase fan stickiness and build a bridge of mutual understanding with potential fans. In addition to increasing personal and brand exposure, it can also increase the probability of fans purchasing products.

In addition, WeChat's Moments has a great marketing function, which is to comment on your own Moments. All friends who have participated in the interaction will have an interaction prompt for the Moments, and many people will click in to see what you replied. In this way, if one of your Moments can generate interactions and likes from 50 people today, then you can comment on your own Moments later to achieve the effect of advertising.

The following is the derivative gameplay of circle of friends marketing
1. Before the event, ask all employees to post more interesting jokes and interesting interactive topics, and guide personal account friends to interact. This should last for about a week. In this way, when the event comes, everyone can self-evaluate the circle of friends they posted at that time (recommend product selling points and product links), which can achieve very good exposure and traffic generation effects.

2. If you have sufficient funds, you can try another approach. Post the QR code of your personal account on WeChat Moments and tell others that as long as they add you as a friend and like your WeChat Moments, you will send everyone a red envelope (ranging from 1 to 5 yuan). Even if you add 5,000 people, it will only cost about 20,000 yuan in marketing fees.

3. Use offline stores to promote mini programs

As more and more physical stores join the mini program trend, many store operators will ask such questions:

Why is no one opening my Dongguan WeChat applet?

Why is my business still not improving even though I’m already running a mini program?

Why do so many people open my mini program, but there is no improvement in efficiency?

In fact, the mini program is just a tool. The tool only provides people with convenience and efficiency. Participation does not mean profit. If offline merchants want to make profits through the mini program, they must have certain operating methods and skills to achieve it.

1. The most traditional method may be the most effective - placing a roll-up banner in front of the store for promotional activities. Merchants only need to print the mini program code in a conspicuous place on advertising leaflets or roll-up banners, and of course also post the mini program code in places where users can directly reach, such as cash register table stickers and restaurant tables, to guide users to scan the code for use.

2. Make good use of the marketing functions of mini programs.
Merchants promote their products through various offline channels, and their Dongguan WeChat mini programs have achieved a certain opening rate and conversion rate. We also need to use certain mini program marketing methods to increase customer stickiness and even expand new customers.

4. Tips for placing mini program ads
The above are some free promotion techniques. What I want to summarize next is how to spend the least money and achieve the greatest advertising effect.

1. Official advertising space at the search portal
As early as mid-June, Dongguan Mini Program Development WeChat Mini Program discovered that WeChat had launched the first wave of grayscale testing of "Mini Program search ads".

Just search for the names of Dongguan WeChat mini programs of advertisers such as Pinduoduo, Ctrip, and Tongcheng, or the corresponding keywords, and you will see their ads in the first place in the search results.

Recently, this entrance seems to have disappeared quietly again, but when searching for keywords, you can still see that the related mini-programs are ranked high. It can be seen that WeChat has been constantly trying the entrance for mini-program advertising. Dongguan mini-program development WeChat mini-program will continue to observe with you.

2. Nearby mini program ads
When you open the "Mini Programs Nearby", the third place is advertisers.

Similarly, an "Advertisement" button will appear below. Nearby mini program ads are more suitable for store and service mini programs.

3. Wallet entrance advertising and WeChat card and coupon diversion
Currently, only companies with deep cooperation are allowed to join the WeChat Wallet grid. What should we do if we can’t get advertising space?

Then use WeChat coupons, which is also the first-level entrance, to direct traffic to the store mini program.

4. Paid promotion of public account advertising
Currently, advertisers can create new "in-text ads" in the background to connect CPC ads in public account articles with products in mini programs.

Even if you don’t have a public account, you can still sell your products to fans of other public accounts by placing “public account article ads”.

Of course, when choosing a public account for advertising, you also need to combine it with the attributes of your own product. It is recommended to conduct a small-scale test first, and then conduct a large-scale launch based on the test results.

Finally, WeChat mini-programs that users have used will have a higher display priority whether in the search bar or nearby mini-programs, so you can use various means such as WeChat groups and placing QR codes offline to allow users to open your mini-programs.