The APPStore hot search list rose by 300 places in the magical hour

If I knew magic, I would make sure that my own products occupy the top position of the APPStore ranking for many years. Don't laugh at me for not having great ambitions. I am really under great pressure. My boss wants me to produce results in a short time. But even if I work overtime, the reality is pressing. The number of APP downloads is hard to see any improvement. After a wave of activities, the number of downloads is high, but the retention is low. I thought about brushing the rankings , but I have the desire but not the courage. If the product is taken off the shelves, won't my boss let me pack up and go home?

In the past, our ASO was nothing more than product updates, changing keywords, getting reviews, and doing marketing . When that didn’t work, we would just get excited by brushing up the charts, hoping to get recommendations from Apple editors. But the reality was too harsh. It seemed we had to change our thinking. Maybe we could get some downloads by walking on the forest paths? Look, we’ve made it to the hot search list!

It's so scary to be on the hot search list, the ranking rose by 300 places in one hour

I will not say much about the double-edged sword of blotting the charts, which can make people successful or kill people. In short, the current situation is that the timid still dare not to blotting, and the daring ones still enjoy it. So everyone has their own opinions. The most important thing is, what is the boss’s opinion… Since blotting the charts is a bit thrilling, how about taking down the hot search list? Let’s take a look at the real-time hot searches updated at midnight on November 7.

Jipin Fishing topped the hot search list at midnight on November 17. Next, we use Tremor Master to see its periodic ranking changes, as shown below:

It's so scary, isn't it? After topping the hot search list, from 1 o'clock to 2 o'clock, the overall ranking rose directly from the previous 510th to 222nd, which is a rise of nearly 300 places. So I want to say, it’s useless. After three months of ASO, the effect is not as real as what others get in one hour.

So, the question is, how do you get users to search and download your products in a short period of time?

The conditions for being on the hot search list are actually very simple. It is nothing more than a large number of users searching and downloading in a short period of time.

Should we have Weibo celebrities constantly reposting, or use internet celebrities? Decide on the social marketing channel based on the product attributes. Of course, you can also find a reliable third party to do it, but it may be considered cheating by Apple! In short, no matter what method we use, being able to get on the hot search list is the kingly way. Here is some little knowledge about being on the trending search list.

1. Within a certain period of time, there is a huge surge in search and download volume, ranging from thousands to tens of thousands. Some friends may say, I asked several Weibo celebrities to repost it, and there were 30,000 downloads in four hours, but why is it not on the hot search list? In fact, there are many people who want to be on the hot search list. When you are doing social marketing, you may be unlucky and encounter others who happen to be doing it during this period, and their search volume and download volume are more than yours, so others are on it while you are not. In this area, the competition is also fierce.

2. What you need to pay attention to when entering the hot search list is to ensure that the APP itself is ranked in the APPStore, so as to maximize the effect. So my suggestion is that operators should choose a reliable third party after their own ASO work has improved.

3. If the APP has been on the hot search list once, theoretically, it will be more difficult to be on it for the second time. Don’t ask me why. Since the hot search list is a display area of ​​APPStore, Apple’s manual intervention is potential.

4. Since the hot search list is generally updated every three or four hours, the hot search words are generally chosen from the brand words themselves, because brand words are usually ranked first. Think about it, if your hot search terms rank second, then you are helping others for free. They are just taking advantage of your traffic without doing anything. For example, this is the real-time ranking of the hot search list.

The following is the ranking of apps for the hot search term 'fishing collection':

As you can see, I’m ranked second. I almost fainted in the toilet crying. In fact, users have a lot of apps to choose from. Isn't it generally believed that the better the ranking of a product, the better it will be and the more people will use it? Therefore, the difference between ranking first and second is very large.

There are several benefits to being on the APPStore hot search list:

1. Brand exposure rate. Of course, the hot search words you choose must be brand words. According to relevant statistics, there are more than 120 million users in China using Apple mobile phones. The scale of users who log in to the APPStore to find applications can also be imagined. Although it only stays on the hot search list for a few hours, the brand exposure covers a very large number of people.

2. Rapidly increase the volume in a short period of time and bring about a leap in ranking. Examples have been given above. I'm afraid that without manipulating the rankings, ASOs will have to spend a lot of time and money to achieve this goal.

3. The most practical way to display your personal achievements is to become a hot topic. When your performance becomes a hot topic, your boss will see that, let alone a salary increase, even if you just jump to another company, it will still be a plus point.

This article combines the cases of being on the hot search list, the benefits, and some conventional methods to make some general discussions. Apple's algorithm has changed again and again, and the difficulty and pressure faced by the ASO position are constantly increasing. Although most of the hot searches in China are fake, in order to avoid being discovered by Apple and thus incurring penalties, my personal suggestion is to think about social marketing.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @王雪华 is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!