How to limit traffic, block accounts and increase weight in Douyin live broadcast room!

Data shows that during the epidemic, Douyin has dealt with a total of 513,665 illegal live broadcasts, permanently banned 8,752 accounts, and permanently banned the live broadcast permissions of 18,675 accounts.

There are also many people who have violated the rules of the live streaming platform, which has led to their accounts being demoted, their traffic being restricted, and their live streaming rooms becoming unpopular . All the efforts made in the early stage for the live broadcast room were in vain.

Why is the traffic of Douyin live broadcast room restricted? Even got banned? How to improve the weight of the live broadcast room and avoid the live broadcast room being blocked?

Today we will make a simple sharing on these issues!

01. Live broadcast room hard advertising to attract traffic

We have also mentioned in previous articles that the Douyin platform is incompatible with the WeChat platform. WeChat QR codes cannot be added to short videos. In addition, mobile phone numbers, QQ numbers and other platform-irrelevant traffic-generating information cannot be added.

The same is true in the Douyin live broadcast room. If you put up a QR code, WeChat account, QQ, mobile phone number, etc. in the live broadcast room in order to direct fans to your WeChat during the live broadcast, it will not be allowed even if it is just a suggestive guidance.

Once detected by the platform, your Douyin live broadcast room will be restricted at best, or your account will be blocked at worst . Once blocked, your live broadcast room will basically be useless.

At present, the Douyin platform has very strong detection capabilities for this type of hard promotion, so you must not do these actions in the live broadcast room.

02. Violation of relevant regulations on minors

Some high-risk industries in Douyin's live broadcast room are prohibited from being associated with minors, such as beauty, games, medical care, etc. If minors are involved, they will be restricted or banned by the Douyin platform.

In addition, do not put short videos with minors in the shopping cart. Even if you pass the review when you post the short video, it will be removed from the shelves soon.

03. Negative content spreads in the live broadcast room

The spread of negative information in Douyin live broadcast rooms includes but is not limited to negative remarks, negative guidance, inducing minors to give rewards, slander and other bad information. Once the platform detects this, it will impose penalties such as limiting the flow of traffic or banning the live broadcast account.

04. The cover of the live broadcast room is vulgar

When we talked about increasing the popularity of the live broadcast room, we said that a high-quality live broadcast room cover can help attract more viewers into the live broadcast room.

However, if the cover of your live broadcast room uses overly revealing clothing or vulgar actions, or contains advertising content such as smoking and drinking, QR codes, promotional information, etc., the live broadcast room may be restricted.

05. Broadcast on multiple platforms and multiple accounts simultaneously

Many anchors broadcast on multiple platforms and use multiple accounts at the same time, mainly to obtain more gifts and increase conversion rates in their live broadcast rooms.

However, this practice is suspected of being a marketing tool to promote content from other platforms, and the act of diverting traffic to other platforms is strictly prohibited on Douyin . Therefore, if you use multiple accounts to live broadcast on multiple platforms, you may be restricted or even banned by the platform.

06. There are prohibited products for sale in the live broadcast room

Many products can be sold in the live broadcast room, but not every product can be sold. If you sell products that are banned on the platform during your live broadcast, you may be restricted or even banned.

Products prohibited from sale in the live broadcast room include but are not limited to: self-defense sprays, laser pens and other controlled knives; fireworks, firecrackers, and other flammable and explosive items; products containing erotic, violent, and vulgar content; products containing health foods/medicines/cosmetics/supplies, etc.

Basis for cheating in exams, one card with multiple numbers, unlimited cards with free Internet access function, mass messaging equipment, software and services, flash sales tools and software that increases the probability of flash sales; fake Internet currencies such as Bitcoin, Litecoin, loan promotion, online games, game point cards, plug-ins, video website accounts and other commodities, etc.

For specific Douyin live e-commerce banned categories, Douyin live platform regulations, Douyin live taboos and other detailed information, you can add Dou Shang Commune founder Feng Ge’s WeChat: fengyoubai (Note: live broadcast regulations), and receive the complete document package, including Douyin live restricted area map + Douyin platform prohibited sharing product catalog + Douyin live community convention complete version + Douyin self-discipline convention white paper, etc.!

In addition to avoiding the above-mentioned Douyin live broadcast room traffic limit minefields, what else can we do to maintain the weight of the live broadcast room and further increase its popularity?

The factors affecting the weight of a live broadcast room mainly include: live broadcast duration, interaction rate, sound waves, residence time, fan conversion rate, conversion rate , etc. For a new live broadcast room, live broadcast duration, interaction rate and sound waves are the most important.

Therefore, we can start from these weight influencing factors to improve the weight of the Douyin live broadcast room.

1. Ensure the duration and frequency of live broadcasts

First of all, ensuring the live broadcast duration is the most basic requirement for the live broadcast account. If you are a novice anchor, the live broadcast duration is even more important.

For novice anchors, it is generally recommended to broadcast live every day, with each broadcast lasting at least 2 hours . If you can’t live stream every day, then at least do it 2-3 times a week.

If you have followed Li Jiaqi and Wei Ya, you will find that their live broadcast frequency is also very high. They broadcast live almost every day, and each broadcast lasts 2-4 hours.

Secondly, ensure the frequency of live broadcast: try to ensure live broadcast on time and ensure the regularity of the live broadcast start time .

For example, if you plan to live broadcast on Tuesday, Thursday, and Saturday every week, ensure that the live broadcast time on these three days is regular. Live broadcast from 8 to 11 pm every day, or at a fixed time period during the day.

Doing so will help accumulate live broadcast time and increase the weight of the live broadcast room . Regular live broadcast time will also allow fans to develop the habit of entering the live broadcast room at regular times and locations.

2. Interaction is more important than selling products

Maybe you will say, the live broadcast rooms of big anchors are used to sell goods directly, why should I interact more?

Please note that most of the anchors who sell goods during the entire live broadcast are big anchors who have accumulated a lot of popularity themselves, and there are people who buy into their live broadcast sales.

But if you are a new anchor and have basically no popularity in the early stage, you need to share more value output, interact more , and guide everyone to give gifts. The more gifts you give, the higher the sound waves of the live broadcast, the higher the weight of the live broadcast room will be, and the number of people watching the live broadcast will definitely not be small.

After forming such a virtuous circle, you can increase conversions by selling goods in the live broadcast room.

3. Live Interaction

The advantage of PK with live broadcast is that it can direct traffic to your own live broadcast room. If you can connect to some big anchors, or connect to a live broadcast room with more people than your own, even if you lose the PK, you can still direct some traffic to your own live broadcast room.

You can also live broadcast with your fans or friends. This will make your fans feel more involved, create secondary publicity, attract more people into the live broadcast room, and increase the popularity of the live broadcast room.

If your live broadcast room is popular, it means that your live broadcast room is popular, and its weight will naturally increase.

4. Use DOU+ to increase traffic in the live broadcast room

You can invest in DOU+ and pay to purchase traffic in Douyin live broadcast room. Especially in the early stage when there are fewer people in the live broadcast room, you can directly invest in DOU+ to increase the traffic in the live broadcast room and accumulate experience.

If the anchor is very experienced and has good transaction capabilities, but the live broadcast room has no traffic, he can also use DOU+ to buy traffic. After a live broadcast, DOU+ pays 5,000 yuan, and the final conversion and sales can make a net profit of 10,000 yuan, with a commission of 8,000 to 10,000 yuan. Therefore, you can invest in DOU+ for every live broadcast.

The DOU+ function in the live broadcast room is now quite powerful and is constantly being upgraded. You can select tags and also deliver them directly to fans . Because the start of the live broadcast room will not notify all fans, direct delivery to fans is equivalent to more accurate traffic entering the live broadcast room, which is conducive to improving conversions.

Of course, you can also choose different labels, such as beauty, clothing, etc., and you can also choose regional delivery.

Author: Doushang Commune

Source: Doushang Commune