Phoenix.com advertising resources and techniques

Phoenix Online integrates three platforms: the comprehensive portal Phoenix Online, Phoenix Online Mobile and Phoenix Video. Phoenix.com, Phoenix Mobile, news client, video client, and Yidian Zixun have covered 95% of Internet users nationwide. After years of accumulation, Phoenix.com has finally become a leader in the news and information industry and the most authoritative Chinese media in the world. Phoenix Mobile’s monthly coverage is as high as 300 million. Phoenix’s brand value ranks second in the industry and second only to CCTV in the media industry.

Phoenix Feather Advertising Display

Fengyu DSP ads are displayed on Phoenix.com PC, WAP web pages and mobile terminals. The advertising formats include text, pictures, videos, and a combination of text and pictures.

1. Phoenix.com (PC channel advertising)

a. Business information on the home page (business information is usually in the form of text links, soft articles + links, when users click on the link they can directly enter the advertisement)

b. Home page banner (large image)

c. Rectangular banner on the homepage (large image or group of images)

2. Phoenix Mobile

a. Mobile Phoenix Information Stream

b. Full text

c. Mobile Phoenix text link advertising

3. Phoenix News Client

a. Conventional information flow

b. Large picture information flow

c. Three small pictures information flow

d. Download information flow

e. Text link

f. Large image at the bottom of the text

g. Comment banner

The above are all forms of information flow advertising in Phoenix News Client, mainly in the headlines. It can be displayed in channels such as finance and fashion.

4. Phoenix Video/Phoenix FM

a. Video: can be video information stream, notification banner

b.FM: Large image of the startup page. When users open Phoenix FM, a large-image advertisement will appear directly in their sight.

Phoenix Feather Advertising Advantages

1. Brand

Phoenix's new media assets will be fully connected, including Phoenix.com, Phoenix Mobile, news client, video client, and Yidian Zixun. Internet users using these platforms account for 95% of the country's Internet users.

2. High quality

Fengyu has the best resources and relies on Phoenix’s best channels, such as information, military, finance, automobiles, real estate, etc. Advertisers from all industries can choose to place different industry advertisements in different fields.

3. Data

The average daily coverage of Phoenix Mobile is over 47 million users, and the monthly coverage exceeds 430 million users, making it the fourth largest portal website in the country; Phoenix News Client is the mobile news APP of Phoenix.com, and Phoenix News Client is a product that is highly dependent on operations; the content of Phoenix Mobile and Phoenix Mobile Station can be updated synchronously. Through WAP, more mobile phone users can obtain the latest Phoenix information every day, and can also listen to and watch Phoenix's audio and video content; Yidian News is an interest engine born for interest, which organically integrates search and personalized recommendation technologies. The team is committed to providing users with personalized and accurate information based on their interests, and has grown into a content distribution platform in the mobile Internet era.

4. Algorithm

Fenghuang Fengyu can make a bid for orders that meet the delivery requirements. The system will sort them according to the calculated CCPM and decide to select the only ad to represent Fengyu for external bidding. You can also choose to settle by CPM (charges are charged based on the number of impressions, generally in thousands) or CPC (calculated based on the number of user clicks) according to the customer's situation.

Phoenix Fengyu Advertising has a variety of advertising formats that can accurately and friendly convey brand information. The above is the advertising space and sharing about Phoenix Fengyu. I hope it will be helpful to advertisers who want to place advertisements on Phoenix.

For advertising on Phoenix.com , please contact Qinggua Media

1. Introduction to Phoenix Online Advertising

2. Phoenix.com advertising price

3. The effect of Phoenix.com advertising

4. Phoenix.com advertising promotion account opening

5. Phoenix.com advertising display style