Operations uncle: The circle of friends exploded! Let’s talk about why the constellation QR code of the Plato app can be all over the circle of friends overnight!

I'm sure all of you in your circle of friends have witnessed last night how toxic the constellation QR codes designed by the Plato app company are that are flooding the circle of friends. You can see images of constellation QR codes almost every time you scroll through a few posts in your circle of friends. It's suffocating. The operations uncle Asong started paying attention to the updates on WeChat Moments since last night. Until about 2 a.m. last night, there were still people refreshing the screen. When he woke up at 6 or 7 a.m., he saw even more people refreshing the screen. It’s terrible. More and more friends are being poisoned. It can be seen that this incident is not simple, and the creator has carefully planned it to detonate the circle of friends. As people in the Internet industry, let us think back and think about what the real reason was that led to the popularity of this event? Next, Asong will take you to find out.

Let’s take a look at some screenshots to see what happened in our circle of friends!

Let’s take a look at the evidence that our friends were poisoned by this event last night!

Right, after reading it carefully, do you feel dizzy? Do you feel dizzy? Operations uncle Asong also has a deep understanding of this. Whenever there is any movement in the circle of friends, he always wants to check out what is going on. Maybe after reading the circle of friends, you will think that this is nothing and you can do it too, but if you look closely, you will find that there are many details in it that are worth our consideration and learning.

The operation uncle believes that this event can be screened in the circle of friends, mainly due to the following factors:

1. The familiar form of QR code

Let's take a look at what the QR code shows. The font is very unique. Many people can see similar fonts in offline stores, especially some small leisure bars, with different colors and font sizes, and the key points are highlighted in the middle. And the shared content is related to the sharer. Pictures in Moments can be seen clearly by others. In fact, when I first saw such pictures in Moments, I felt very confused and only paid attention to the small QR code in the lower left corner. But that was only because I didn’t understand what it was for, because the content inside was actually irrelevant to me. After reading it carefully, I realized that it was talking about some characteristics of this friend. In fact, I also want to see what my friend looks like.

2. Grasp the characteristics of the constellations

I believe that constellations are a great interest for many young people, especially those born in the 1990s and 1995s. Constellations can clearly show one's personality traits and what kind of person one is. Therefore, when the constellation content generated by the QR code is closely related to oneself, and many friends will feel that this thing is very similar to themselves and that it is very accurate. This is also one of the important reasons why the circle of friends was flooded with messages this time. Putting himself in his shoes, Asong felt that if this event had nothing to do with him, the impact of the event would be greatly reduced.

3. Sharing QR code content is actually sharing yourself

As I said above, whether it is the circle of friends or other communities, QQ space, Renren, or Weibo, people will share because the content they share is very relevant to themselves. The characteristic of this zodiac sign is that all of their personality is included in it. You know, nowadays people share a lot in Moments in the hope of gaining a sense of presence, and they can also interact with their WeChat friends in Moments, or they just want to show off by posting some pictures or texts.

4. This activity is an innovation

You may have seen many high-end activities in the past, various H5 pages , and all kinds of awesome lesbian videos. Friends in your circle of friends may have rarely seen similar activities, or maybe they have never appeared once. Asong has not verified it specifically, but generally speaking, it is very rare. A very important reason for this event is that the subject matter is novel. When it came out just now, everyone found it very interesting. I believe that this storm will gradually fade away soon.

5. Simple operation, simple topics, no long speeches

In general, the operation is very simple. You just need to write your name and birthday to generate it with one click. This is extremely simple in terms of operating costs. Therefore, when organizing an event, you must not create one that is extremely complicated to operate, otherwise the communication effect will be greatly reduced.

As shown below:

6. Complete constellation data with little duplication of content

Next, Asong will analyze another reason, that is, although it is about constellations, the content displayed by each constellation is not repetitive and is different. If you look carefully, even people of the same zodiac sign share different content. Either the content is different, or the position or font color is changed. I think this aspect of this event is also very high-level, and the high level lies in the use of this kind of picture to show the high level.

7. High user matching, zodiac signs directly hit the fans' key points

What is the user nature of the Plato APP? It is a dating chat and social application, and most of the people who use this APP are young people. There are at least three factors here: one is young people, two is zodiac signs, and three is social chatting and love and so on. When young people socialize, chat and fall in love, zodiac signs are a very good topic to help strangers make friends.

The biggest winner of this event is of course the Plato APP. This event should bring them a lot of brand exposure. Ever since I saw it all over my friends circle, I also had an urge to download it. Let’s see who this person is. As of the time of publication of this article, the number of WeChat readers has exceeded 100,000+, the number of likes has exceeded 88,000+, and the number of top comments has exceeded 48,000+.

Of course, this event was indeed very popular. But if you observe carefully, there are actually many problems and bugs. Operation uncle Asong will show you.

For example, dates that have not yet arrived can also be generated, as shown below:

The sentence is not smooth when entering four names, but four characters are relatively rare, such as many double surnames such as Shangguan and Murong, etc. Since the server crashed, I can't give an example, so I can only use the operation uncle as an example, as shown below:

The server problem of this event was not taken into account. The server crashed last night and this morning. As of the time of Asong’s posting, the server was still down, as shown below:

After careful analysis, what does the popularity of the Plato APP QR code event bring to our thoughts as Internet operators? Asong said that if you want to do a popular communication activity, you must have the following characteristics:

1. The activity is simple, easy to understand and spread

2. Capture the hearts of user fans

3. Sharing activities is about sharing the fans themselves, not just sharing the activities

4. Make your fans feel like they are participants

5. Control every detail of the event

6. Consider the communication channels of the event

7. Popular activities need to be interesting and innovative

8. Think clearly about whether the activity will bring brand exposure or profit.

I hope to see more creative screen-sweeping events like this on WeChat Moments in the future. Looking forward to it!

The original author of this article: Operation Uncle (A Song)

Reprints must indicate the author's information: Operation Uncle (WeChat ID: yunyingdashu)