How to plan an online promotion program? What are the online promotion channels?

As the Internet becomes more and more developed, more and more traditional small and medium-sized enterprises are beginning to transform and develop in the network direction. Development is always slow at the beginning, so companies naturally have to find ways to increase their visibility. All kinds of companies have achieved great results through the rapidly developing Internet. So what are the advantages for small and medium-sized enterprises? How to plan an online promotion program? What are the online promotion channels? Feng Chao from Dongguan will share them with you below!

How to plan an online promotion program? What are the online promotion channels?

1. Traditional marketing promotion: Companies usually conduct promotions to improve their performance. However, many traditional promotion models require a large amount of capital investment and continuous investment. Once the promotion is offline, there is a risk that consumers will forget it. Although the traditional promotion model cannot be denied, it is too costly and risky for small and medium-sized enterprises. For large enterprises, this is also a good promotion model choice.

2. Internet promotion There are many ways to promote on the Internet, such as placing ads on major mainstream websites, promoting through various blogs and Weibo, etc. Nowadays, almost everyone is inseparable from their mobile phones. Using these for promotion has a great chance of increasing the company's page views, transaction volume, etc. Internet promotion can achieve multiple coverage effects without spending too much time.

For small and medium-sized enterprises, they may not have huge financial resources, so they have to choose a promotion method that suits them to achieve the best results. For example, all the major platforms under Baidu, such as Toutiao and various self-media, can be used for promotion plans, and such large platforms are safer and more reliable.

How to plan an online promotion program? What are the online promotion channels?

What channels are currently included in online promotion?
SEM: It is called search engine marketing. The platform channels it promotes include popular platforms such as Baidu, 360, Sogou, and Google.

SEO: called search engine optimization, for example, blogs, forums, etc.

Social media promotion: refers to online promotions such as QQ groups and WeChat groups. This type of promotion can be targeted at various groups of people.
EDM: It is the use of emails for promotion, and its promotion coverage is wider.

New media: It is to use the currently developed WeChat, Weibo, blogs, and self-media platforms to promote the company. Rich media is promoted through video websites such as Youku and Tudou.

The above is how to plan an online promotion plan? What are the channels for online promotion? The specific content of the current Internet era is changing rapidly, and companies that do not jump out of the traditional field will face the result of being eliminated. Internet promotion is an important goal that all companies need to carry out. If you have any questions about online promotion, you can contact the editor!