How do overseas bloggers calculate promotion costs? Overseas advertising rules!

Table of contents

1. How do overseas bloggers calculate promotion costs? An Instagram blogger reveals the rules of the industry

2. Copyright issues are a headache for everyone, YouTube introduces new rules for music copyright

3. Addicted to cats on the Internet? ! A cat goes viral on Tik Tok

4. How does an Instagram blogger spend his day? Behind the glamorous look, it’s not 996, but 007

How do overseas bloggers calculate promotion costs?

An Instagram blogger reveals the rules of the industry

How much money do internet celebrities and bloggers make from one advertisement? How to receive promotion?

This question should be of curiosity to the whole world, and it is no longer a secret that cannot be revealed. Many domestic bloggers have revealed many industry rules in interviews or personal videos; so what kind of business rules do foreign Internet celebrities follow?

Recently, Jehava Brown (account name "Onlygirl4boyz"), a blogger with 70,000 followers on Instagram, shared her insider knowledge of the industry with Business Insider.

She now charges brands between $1,500 and $2,000 for a promotional post on Instagram, which is the average promotion fee for a person with this level of followers. But Brown also knows that some KOLs with similar number of followers have spent more than $3,000 to promote a post.

Brown, who is black, was previously a stay-at-home mom, taking care of her three sons at home. Three years ago, she began posting lifestyle content on Instagram, thinking it would allow her to have a life of her own outside of taking care of her children. Moreover, she had already set a goal for her account: to make money.

So, after having a few thousand followers, Brown began to study how to set charging standards for promoting content. According to her understanding, the industry's default rule for promotion fees for Instagram bloggers is US$100 for every 10,000 followers.

According to the explanation in the Adweek column by KOL marketing company Activate, 10,000 followers = $100 is a general rule in the industry, but the quality of content, interactive effects, etc. will also affect the cost.

“Overall I feel like the prices are undervalued, but a lot of brands are following this rule,” Brown added.

After operating the Instagram account for 6 months, Brown began to monetize it. Initially, she was excited about the $300 she could earn per post, but when she realized other influencers had the opportunity to earn more, she looked for ways to increase her income.

She increased her value to the brand by launching platforms such as "Amazon Influencer" and emphasizing her identity label as a "person of color." “Brands are becoming more diverse and they need black influencers more than mommy influencers, so I get a lot of offers because there aren’t a lot of options out there.”

Brown now receives an average of eight promotional emails per week. She also adjusted the promotion fees for the cooperating brands according to the brands. When cooperating with brands such as Disney and Walmart, she did not charge promotion fees, but chose to replace them with other benefits.

For example, when working with Disney, Brown and his family took a Disney cruise trip, with all expenses including flights and food paid for by Disney. “These benefits actually exceeded my promotional price,” Brown explained.

But one thing needs to be pointed out, KOLs are affected by the "exclusivity" factor when co-promoting. That is to say, many brands will require KOLs not to cooperate with similar brands within three months after cooperating with them . This requirement will cause the KOL to suffer considerable financial losses, so Brown will communicate with the brand in advance, and if there is such a requirement, an additional fee will be charged.

Brown said: "I set a goal at the beginning of this year to make six figures in promotion income. Many people thought it would be difficult for me as a small blogger to do so, but I did it."

Copyright issues are a headache for everyone.

YouTube introduces new rules for music copyright

Not long ago, a blogger under Papitube was sued for copyright infringement of the soundtrack of his short video, and Feng Timo, the "No. 1 anchor of Douyu", was also ordered to pay compensation for playing other people's music for one minute in her live broadcast room. The issue of music infringement became a hot topic in the industry for a while.

In fact, it is not just domestic internet celebrities and major platforms that are troubled by this music copyright issue; overseas bloggers have similar experiences as well. A YouTuber claims he lost a five-figure sum in a video after being sued by copyright holder Sony/ATV for saying a line from a Bon Jovi song.

Recently, YouTube has tried to formulate new rules for copyright applications for music clips in videos.

If a copyright holder files a copyright complaint for "very short music clips" that appear in a video, or music that "inadvertently appears" in the background of a video (such as when walking past a store), they will not receive any advertising revenue from the video.

So, copyright holders have to choose between leaving the video up and preventing the creator from making money, or simply blocking the video altogether. YouTube doesn't define how short a "very short" piece of music is, but internally it's discussing narrowing it down to "single-digit" seconds.

Of course, this new rule only applies to copyright complaints manually submitted by copyright owners after active searches. If YouTube's algorithm system detects that a music clip in a video infringes copyright, the copyright owner can still earn revenue from the video, regardless of whether it is a legitimate video or the music was accidentally recorded in the video.

YouTube said it did this in the hope of giving video creators a fairer treatment. Because once such problems arise, it will be difficult for creators to compete with record companies for video copyrights. YouTube isn't trying to prevent copyright claims directly, but it is trying to do so by removing a key motivation for copyright holders: their ability to make money.

But at the moment, this is not a perfect solution. In the short term, this will cause a surge in the number of blocked videos.

David Rosenstein, director of product management for YouTube creators, mentioned that many creators have been at a loss to some extent due to copyright issues.

He believes that YouTube's copyright declaration system should be a "win-win" for creators and copyright owners, not only allowing creators to legally use licensed music, but also ensuring that copyright owners can get the compensation they deserve. But it seems that this "win-win" model is already somewhat "inadequate".

So, going forward, "YouTube is thinking about how to better restore that balance," Rosenstein added.

Addicted to cats on the internet? !

A cat goes viral on Tik Tok

Recently, a cat named Ed became popular on Tik Tok and then swept major overseas platforms.

The video is only 12 seconds long and is accompanied by the 1954 pop song "Mr. Sandman". Ed claps his little paws in front of the camera and stretches his limbs to the rhythm of the music.

Ed is only four years old and his owner is Jade Taylor-Ryan, a high school girl from Ontario, Canada. Before posting the video, Taylor-Ryan was only using Tik Tok to watch other people's content, and the idea for the video popped into her mind last Thursday night.

Taylor-Ryan placed his phone on the floor and a timer while filming, then calculated the time the cat appeared according to the beat of the music. Some people were concerned about whether Ed was thrown into the air, but Taylor-Ryan explained that the cat was not harmed during the filming and that he was holding it.

When Taylor-Ryan was producing the video, he combined it with the melody of "Mr. Sandman" and a nine-grid video filter. After its release, the viewing data exploded, with 6.8 million views and 120,000 likes within 24 hours, and over 10 million views within four days. Currently, her followers on Tik Tok have exceeded 30,000.

This video is not only popular on Tik Tok, but its popularity has also spread to other platforms such as Twitter. On Twitter, the video has been played more than 500,000 times, with many people saying they can't stop watching the cat video, and one even said: "Because of Ed, I regained my faith in the Internet."

Taylor-Ryan continues to share Ed's videos, and she's encouraging others to try filming their pets as well.

Taylor-Ryan said he didn't know if Ed was aware that he had become an Internet celebrity, "but even if he did, he would definitely act as if nothing had happened."

How does an Ins blogger spend his day?

Behind the glamorous life is not 996, but 007

Internet celebrity is one of the most desired careers among young people today. Many people envy them for being able to earn much more than the average salary just by taking photos and videos every day, and they can often participate in various interesting activities.

Victoria Brown has 30,000 followers on Instagram. Like most young people, she loves Instagram and spends a lot of energy taking photos and running her account.

Victoria only officially became a full-time Instagram blogger more than a year ago. Now, Victoria can earn 4,000 pounds a month as a KOL.

In an interview with the media, she revealed that this is actually a very time-consuming job. According to the current popular concepts in China, it can no longer be considered 996, but is completely the rhythm of 007.

Every morning, Victoria needs to exercise and then prepare a healthy breakfast for herself. After breakfast, she catches up on emails and other chores.

Then, she needs to prepare photos for her next tweet, which is a very time-consuming task that sometimes even requires booking a photographer, choosing a suitable shooting location, and preparing makeup and hair. After the photo shooting is completed, the photos and text need to be edited, and confirmation with the cooperating brand is required. She also has to constantly interact with her fans, making sure she responds to every comment and understands what her fans think.

Victoria believes that many people outside do not realize how much time they need to spend on a photo or operating an account. Sometimes she finds it difficult to measure it in time and feels that she is constantly working on this kind of work.

And in the afternoon or evening, she often needs to attend press conferences or media events. This kind of public relations activity is an important part of the blogger's job, and they have to deal with others.

Victoria said that this job could easily become her entire life and affect her family relationships because she spent almost all her time on it, and even her home became an office. But she said she has always been passionate about beauty and fashion and is grateful for the opportunity to do what she loves. This job has given me different opportunities, allowing me to attend various red carpet events, movie premieres and news interviews. Not long ago, she also attended an event for the Huawei P30 Pro mobile phone in Milan, Italy.

However, she also had to face various voices of disapproval and her own negative emotions. "The pressure of this job is too great, the competition is very fierce, and I have to deal with people who hate me. It is easy to breed a lot of negative emotions. I can only try to overcome it."

Fortunately, Victoria's family is very supportive of her work, which also gives her a lot of comfort. When asked about her advice to people who want to become influencers, Victoria said: “ Be honest and be yourself .”

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author: Truffles

Source: New List