Education enterprises can leverage traffic in 3 steps to create high-quality live streaming classrooms!

The hottest trend in 2020 is undoubtedly live streaming!

Live streaming can enhance the intimacy between merchants and users, easily leverage traffic, and increase brand exposure. Live streaming sales are also constantly refreshing amazing transaction figures.

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Everyone knows that live streaming is good, so how can we create a high-quality live streaming classroom that attracts traffic?

Especially for some educational companies that are new to live streaming or have just opened online knowledge stores, how should they set up live streaming so that they can leverage traffic through live streaming content as quickly as possible and maximize the effectiveness of their "private domain traffic"?

The following three steps will help merchants sort out their ideas and quickly get started with live streaming from different stages before, during, and after the live streaming.

1. Choose an attractive live title

Since the purpose is to attract traffic, the live broadcast title must be eye-catching enough to attract users' attention at the first time and maximize user participation and further understanding.

The theme of the live broadcast can be selected based on the store’s characteristics and hot spots, while the title can be created using the following “naming formula”.

1) Clever use of numbers: Questions + numbers, use numbers to stand out

The public is more sensitive and able to perceive numbers than words, especially Arabic numerals, which are more recognizable than uppercase numbers. A website once conducted a big data analysis on titles and found that titles with specific numbers had a significantly higher click-through rate.

You can extract the shocking numbers and put them in the title, which can better attract users.

Digital expressions are more specific and vivid, and can easily arouse users' interest. For example, vocational education institutions can use this live broadcast title:

Why do you always get off work later than others? 99% of new employees in the workplace don’t know this little trick!

After working for 10 years, I can only afford a 4-square-meter house: You should know this financial knowledge

2) Hit the pain points directly: digital steps + pain points, only by hitting the heart can you move the heart

For example, for a family education training institution, the live broadcast title can be:

Experts help solve children’s internet addiction in just 4 steps!

Your child can’t sit still while studying? Use 3 tricks to easily improve your interest in learning

3) Leverage the authority of experts

For example, for a fitness and fat-reducing organization, the live broadcast title can be:

Why can't you lose weight? Liu Tao and Shen Yue's body shaping personal trainers will help you crack the code of fat loss and body shaping

Why am I not losing weight if I don’t eat dinner? Listen to what a professional nutritionist with ten years of experience says

4) Demonstrate value with specific time and results

In the fragmented era, users value their time more. If the live broadcast title can make users feel "useful to me", it will greatly increase the attendance rate of the live broadcast. Therefore, it is important to reflect the value in the title.

For example, a live broadcast of vocational education can have a title like this:

How to make a PPT that satisfies your boss in 1 hour? Learn this tool and it will be easy!

Or health-related live broadcasts, you can try:

Starting from the age of 20, here is a list of physical examination items that people of all ages should be aware of. I will explain it to you in 1 hour!

2. Progressive live broadcast content + exciting interactive sessions

Before the live broadcast, the teacher needs to design the course introduction, live broadcast room activities, interactive sessions, etc. The activities and interactions during the live broadcast are very important. Teachers can refer to the following aspects for design:

1) Warm-up before the opening, announce the rules of the live broadcast room: For example, the official account and mini-program live broadcast classroom built by the educational SAAS service provider Maker Artisan can pop up a lucky wheel. The merchant can set the live broadcast room to issue coupons when there are 50 people, use the lucky wheel to draw prizes (red envelopes, physical books, offline get out of class places, etc.) when there are 100/200/300/400 people, and limited-time flash sales for courses and platform memberships when there are 500 people.

2) Interactive coupons: The teacher asks questions based on the course content, and users who answer the questions quickly will receive coupons, e-books, etc.

3) Live streaming sales: sell live streaming related courses, platform VIP memberships, etc., and enjoy exclusive discount prices in the live streaming room.​

3. Ending drainage

At the end of the live broadcast, you can set up traffic diversion based on the content. For example: In the last 15 minutes of the live broadcast, use a page of PPT to review the key points and reiterate the value of the course. Users are then guided into the community for more in-depth communication, as well as information such as live broadcast-related materials, previews of the next live broadcast, and course discounts.

4. Notes

1) Since the purpose of live streaming is to attract traffic, it can generally be made into a purely public welfare form of knowledge sharing to maximize its influence.

2) In terms of content, you can try to choose some practical knowledge. If the course is well taught, it will naturally attract more attention.

3) Merchants can invite some influential experts in the industry to give lectures or make online connections to attract users with their authority and create a good brand impression.​

4) During the live broadcast, a host can be configured to interpret knowledge points while the teacher is teaching, and stimulate user emotions and topic interaction.

A successful live broadcast to attract traffic is not difficult. You just need to grasp every link before, during and after the live broadcast, design it around the goal of attracting traffic, showcase the highlights of the organization, and bring a sense of value to potential users. Then you can use this year's hottest live broadcast to bring exposure, traffic and sales to your brand!