The latest gameplay guide for Tik Tok vlog bloggers!

Travel is becoming an indispensable part of people's lives. In addition to using conventional methods of taking photos and videos to record their journeys, vlogs have also entered the public eye and are at the center of the short video stage.

When you open TikTok, you can frequently see vlogger accounts on various topics such as travel, food, study, daily life, etc.

1: So what should Douyin v Iog bloggers do and how can they monetize?

Theme direction, this is the direction planning for the content. For example, the most popular series on TikTok recently is the Spirited Young Man, or the You Made Something Out of Nothing series a while ago, these are all promoted by official activities...

(Regarding this part, we will talk about the recommendation mechanism later. It has a great impact on your content.)

As the name suggests, this is a blogger based on hobbies. This type of blogger can usually do it alone or with someone to help with the videography.

For example, there is a successful blogger with tens of millions of fans: Fang Qi. She relies on her boyfriend to take photos and edit them, and she writes the copy herself. She is a travel blogger.

In the travel category, there is one type of blogger like Fang Qi, who travels around the world, writes beautiful copy, and mainly analyzes and reflects.

3. Understand the users you are targeting

Mainly students, college students and high school students.

An ordinary office worker, with a not very high salary and plenty of spare time.

The older ones are mainly from third- and fourth-tier cities.

Through the above analysis, you can design and express your intention according to the group you want to attract.

Stories about struggle can attract people who are wandering outside; love skills can attract people who want to fall in love...

2: How to shoot a good short video?

Before shooting a short video, you need to prepare video materials, text materials, music materials, video editing software, and video equipment, such as cameras, camcorders or mobile phones, etc. These are the basic materials.

The most important thing is to think about what this video needs to express. And then how long it needs to be. Then go shoot and write the copy. These are what need to be done.

The most appropriate length for a short video is about 20-30 seconds, which is a very popular length nowadays.

In such a short time, if you can distill the essence of the content you want to express, users will be quickly captured by you.

Videos lasting 30-60 seconds require more post-production and users will have to spend longer time watching them. If the user is impatient, they may quickly scroll away. You can decide how long your video should be based on the type of audience you are targeting.

3. What is the recommendation mechanism of Douyin?

Suppose Douyin is a big fish pond, and there are many small fish ponds inside the big fish pond. The created content is likened to fish, and the users are the audience (people who appreciate the fish).

In other words: whether your content can gain traffic entry is determined by the users!

Users' certification of you is determined by the completion rate, number of likes, comment rate, forwarding rate, and attention of your video content.

Tik Tok’s algorithm is actually a funnel mechanism, which is basically the same as the decentralized recommendation algorithm of Toutiao. It is divided into three steps:

Assuming that 1 million people upload short videos on Douyin every day, Douyin will randomly assign a cold start traffic pool with an average exposure to each short video. For example, after each short video is reviewed and sent out, it has an average of 1,000 exposures;

4. What are the monetization channels of Douyin?

Next, let’s break down Douyin’s seven monetization models in detail:

1. Advertising monetization

When you have a certain number of fans, many advertisers will come to you and the advertising fees can be negotiated.

Douyin influencers take on advertisements or customize content for brands, which is also Douyin’s main way of monetization at present. One fan earns 2-6 cents, and some videos earn hundreds of thousands.

Generally, brand cooperative marketing is carried out through clever methods such as soft advertising implantation. Currently, vertical accounts are the easiest to monetize, such as beauty and evaluation accounts. Basically, these accounts will start to generate advertising income if they have more than 100,000 fans.

However, the fans here refer to fans purely on the Douyin site, and do not include fans that come with other Toutiao products such as Toutiao accounts and Volcano Videos. The current clear pricing system is not yet mature, but the more vertical the account, the higher the value and the higher the price.

As for advertising revenue, Douyin Local Food is now a good channel to help companies promote their special food. A single video can fetch thousands. In first-tier and second-tier cities, a three-person team can basically generate 100,000 in advertising revenue within two months. I said that many local public account teams have already started operating Douyin.

2. Sell goods and realize cash

Mainly e-commerce and WeChat business (social e-commerce)

a E-commerce: Open a Douyin store and conduct transactions directly on Douyin, thus reducing the bounce rate and forming a closed marketing loop.

This is the most important monetization model, and it is also the model for competing with platform e-commerce and social e-commerce, sharing the big e-commerce pie, and becoming the third largest e-commerce model. Now the official TikTok also encourages everyone to sell goods and realize cash in, and its threshold has been lowered again and again. Now you don’t need a lot of fans, you only need to post 10 videos, and you can apply for the showcase and shopping cart functions in the background.

Many clothing and beauty experts will use Douyin to attract traffic to their stores. What if they don’t have a store and no source of goods? We may promote select affiliate products directly and earn commissions from the merchants. This is a monetization project that is very suitable for beginners!

Where do the products come from? Those who have worked as Taobao agents know about the Selected Alliance. There is a Selected Alliance on Douyin, which helps merchants promote their products and collects commissions. You can pay attention to the Douyin Good Products List.

b Social e-commerce, which is the WeChat business wave, likes various traffic platforms the most.

It is no exaggeration to say that WeChat business has also contributed to the popularity of Tik Tok.

Wherever there is traffic, there is micro-business, so we will see that a large number of Douyin accounts are directing traffic to WeChat to do their own business.

Some Douyin accounts in vertical industries direct traffic to micro-business products by embedding their own WeChat accounts in video comments, or their homepages direct fans to personal WeChat and WeChat public account platform accounts.

For example: teaching skin care products on Douyin, and directing traffic to WeChat to sell skin care products. The products have a good user experience and you can also recruit agents. Micro-businesses like to recruit agents the most.

Everyone can do micro-business and everyone can get traffic. Now is an excellent time to monetize your personal IP.

3. Live streaming to sell goods and fans to give gifts

Live streaming is also a simple way to monetize. Fans can get sound waves by giving gifts, and the sound waves can be directly withdrawn into RMB. Currently, the withdrawal ratio of sound waves on Douyin is 7:1. It is also very simple to withdraw cash. Just enter the "Wallet" in the "My" option to redeem it.

The total income earned by the expert is the sound wave. The higher the sound wave, the higher the popularity. For example, Gao Huohuo, who has more than 20 million fans, is also very active in shooting videos. He has released 114 works so far and received 145.48 million likes. He once received 1.33 million audio waves during a live broadcast, becoming an anchor with a weekly income of over 100,000.

In addition to fans giving Douyin coins, experts with special skills can also sell goods directly through live broadcasts, or divert traffic to themselves in other ways. Currently, experts have the authority to put an e-commerce shopping cart button on the live broadcast page, allowing them to buy while watching, which is very similar to Taobao live broadcasts.

4. Knowledge Monetization

This is an important way for self-media people to realize their own value.

Share your expertise on TikTok, attract followers, and then make money by selling courses, training, or providing related services. For example, there are many accounts that create emotional content, which can be monetized by charging by answering fans' emotional confusion.

The most common way to sell courses at present is to use micro-course materials and courses from various colleges, mainly through brainwashing through WeChat!

People with some skills will use WeChat, but instead of selling products, they will monetize through paid communities and online and offline training and guidance.

For example, a fitness teacher, Qianneng Yuge.

He creates a community, joins the group to receive fitness tutorials, and provides one-to-many communication guidance. Through social group monetization, there are 1,500 paying users in 4 WeChat groups, each person is charged 1,200 yuan, totaling 1.8 million yuan. He has no product, only time cost.

If you have a skill, whether it is in the workplace or in interest, you can do this. Guide them to complete transactions and realize cash through WeChat social groups. You can search for some office software, such as Excel, and then lead them to the community and use the Douyin money-making model to monetize the courses.

Public account: Guoren Cat Brother

5. Selling fans and accounts (not recommended)

Selling fans is the simplest way to monetize. When attracting traffic, pay attention to posting videos with corresponding attributes. Take targeted fans as an example, there are mom fans, skin care fans, weight loss fans, education fans, etc.

The current market price for fans of general entertainment accounts is 1-5 cents, and the market price for fans of vertical category accounts is between 5-10 cents.

In some industries, a precise fan costs 30 to 80 yuan and people are vying for it. Compared with general fans, the unit price is more than ten times higher.

Nowadays, the number of views for a single post of an account can reach hundreds of thousands, and the price of taking an advertisement is tens of thousands, not to mention selling the account.

This kind of thing is equivalent to earning a one-time money, so I personally don’t recommend it, because what we want is a continuous and changing income, right?

6. Drive offline sales

Online traffic generation is e-commerce and WeChat

If you want to increase the traffic to your offline stores, you can directly shoot your product features, such as clothing and food displays.

You can take the photos yourself or have customers take them. When posting on TikTok, be aware of your store’s location. Tik Tok will be displayed to local users first.

Another popular method is to visit offline stores. If you have your own store, you can look for local internet celebrities to cooperate with!

7. Personal IP creation

A good IP, whether for a company or an individual, cannot be separated from marketing and promotion. You need to turn your personal IP into a brand and a money-making machine, such as a model, internet celebrity, entertainment industry, original singer, etc. For example, one can successfully enter the entertainment industry by attracting fans through Douyin.

Therefore, the way that suits us is to sell goods honestly and with integrity. Please note that hard advertisements such as brands, contact information, and signs should not appear in the video. After all, TikTok is meant to be a platform that is useful to users, not an advertising platform.

Five: Summary

Currently, Douyin’s commercialization model has become more diversified from advertising. Vlog can become an important supplement to Douyin, continue to exert its influence among segmented audience groups, and bring new user growth points. Moreover, the creators of Vlogs are better able to shape their personal IP, and the real personal content they share is easy to resonate with and gain trust, which brings about the continuous transformation of social attributes.

Tik Tok short video is now in a stage of booming development. Many people want to join this industry, but the development relying on one person alone is limited. If you want to learn how to operate it specifically, whether you are a merchant or an individual, whether you want to increase your fans, attract traffic for promotion, or make money by conversion; if you don’t understand something, you are welcome to harass me.

Author: Guoren Cat Brother

Source: Guoren Network Information