Is Toutiao’s promotion effective? How much does it usually cost?

Toutiao promotion is a combination of information flow advertising and search advertising, and is the best marketing tool for modern enterprises.

Because the traditional business promotion model is to increase sales and improve performance through advertising, which has the following disadvantages:

1. User positioning is not accurate;
2. Traffic fragmentation
3. High customer acquisition costs
4. Customers are not accurate

However, in this environment where there are more people than resources, if you want to occupy a certain amount of customer resources in the fiercely competitive market, you must rely on strong marketing methods, such as Toutiao promotion. I believe some of you are not very familiar with it. Next, let me share this knowledge with you.

1. What is Toutiao promotion?

Toutiao promotion is an effective advertising message that can accurately deliver ads to different people, allowing ads to better reach target customers. It supports CPC and OCPM/OCPC bidding, and supports multiple conversion scenarios such as leads and applications. The purpose is to let more people see the advertising promotion, which will be very effective and make more customers become the most accurate customers of your company.

2. Is Toutiao’s promotion effective?

1. In the past, marketing promotions were fragmented. Now, by using Toutiao promotions, we can utilize the closed loop of information flow + search marketing, allowing users to achieve the effect of watching, searching and converting at the same time.

2. Traditional marketing uses long search terms, such as decoration renderings, single rules, limited display, and unclear search results. However, by using Toutiao promotion, personalized recommendations, and guessing what you like, and filtering keywords, such as cars, you can introduce depth, cut short words, track data, and improve efficiency.

3. Mobile big data targeting can help target consumers for new products.

4. Maximize the sales conversion of products and services to the highest quality. In addition, Toutiao has an average of more than 140 million active users per day, and is in a leading position in big data marketing and advertising targeting. At the same time, it has CPA, OCPC and other performance billing functions, flexible bidding, and support for multiple conversion types, with very good results.

3. How much does Toutiao promotion cost?

There are 4 charging methods for Toutiao promotion:

1. CPC means Pay Per Click : By setting the keyword bid in advance, if the company does not set it in advance, the click price of the keyword will be the same as the default plan price, that is, the cost of the ad being clicked once, and there is no charge for display.

2. CPM stands for display charge : Display cost is the cost required to display an ad N times. This is related to the number of ads purchased. Generally, the fee is deducted once every thousand impressions.

3. OCPC stands for conversion charge : Under the conversion charge model, it is related to the price of the planned bid set in advance.

4. CPA means charging based on results : In Toutiao promotion, you can charge by making calls in an effective way and submitting the corresponding form. However, the specific charges depend on the characteristics of the industry.

Therefore, you can choose any of the above four methods, among which CPA and OCPC are the most common charging methods of Toutiao. In addition, the higher the bid, the higher the ad position, and the more high-quality resources you will get.

In short, with the new traffic marketing methods brought to us by Internet advertising, Toutiao promotion will be the leader in information flow advertising, as well as Toutiao search that was launched some time ago, all of which can help companies acquire high-quality customers at low cost.