Baidu bidding promotion, master these 5 points

The competition in the Baidu bidding industry is becoming more and more fierce. At the same time, many people are asking, is Baidu bidding still effective? Aren't they all outdated?

I can tell you clearly here that there are still many companies using Baidu bidding to promote and advertise their websites. However, with the fierce competition, some companies have achieved very high conversions and high returns, but there are also some companies that have not seen very practical results, from a cost of 30 yuan to the current cost of 50 or even 60 yuan per lead. From this, it can be seen that bidding also requires mastering some skills. If you do it blindly, not only will you burn money but you will also get no returns. So below I will share with you 5 very practical bidding promotion tips. I believe that it will be helpful to you after reading it.

1. User group positioning

When doing bidding promotion, if you don’t even understand the group of people you need to serve, how can you achieve good promotion results?

Therefore, we must put the service objects first and find out their needs in order to achieve twice the result with half the effort. If we conduct a detailed analysis through data, for example, if we are a local moving company, then we have to think about where our users are? How do users seek cooperative companies through the Internet? How do users search for keywords? Who are the potential customers?

Who are potential customers? In this case, we need a detailed data analysis to capture accurate users. It is impossible to capture accurate customers by simply relying on guesswork.

2. Select keywords and lock in customers

Choosing keywords is a daily task for every bidding specialist. If the keywords are not chosen properly, the results can be imagined. So, how should we choose? First, we must ensure that the quality of the keywords used for drainage is high and meets the user's search needs, so that there will be good conversions in the future. For example: under a given cost, first choose brand words, then core product words/business words, and then consider long-tail keywords that target customers often search for, and finally competitor words, etc. In the case of over-budget, using the correct keyword matching mode will allow us to lock in precise potential customers, and then set most of the keywords in the recommended account to phrase matches, which can lock in customers and improve conversions.

3. Selection of bidding promotion time

Choosing the right promotion time can not only reduce costs but also produce good results. Therefore, grasping the online time of your users is also a very important step. Most companies use these three time periods: 8-11 o'clock, 13-17 o'clock, and 19-21 o'clock. You can work out the corresponding promotion time based on your company's products.

4. Do more A/B testing on the page

In addition to making keyword conversion tables, bidders also need to frequently make special page conversion tables. Generally, you can do it once every half a month or a month, count the pages with high conversion rates, and then change the pages for keywords, which can also achieve good results. Generally, this method is mostly used in the medical industry. If you are in the medical industry, you can try it.

5. Design a good landing page

The landing page is the first thing that a website sees when a bidding link reaches it. Many customers directly point the bidding link to the official website. This is not customer-friendly because they may need to browse and search slowly to find the content they want to see, which will reduce the user experience. Therefore, it is best to make a bidding landing page for products or service projects. In particular, you should focus on optimizing the user experience brought by the landing page. The design should be targeted at the users you face. The page should be simple and convenient, with a prominent and clear theme to attract customers, so that customers can know the content focus of each theme at a glance. At the same time, it should be illustrated with pictures and texts, with pictures as the main focus, in order to retain users.

Let me summarize here. Bidding promotion is a system. Any problem in any link will affect the effect of bidding promotion. Don’t panic if the bidding promotion effect is not good. Analyze and find the cause first, and then you can prescribe the right remedy. At the same time, you should make adjustments based on the website’s own situation and understand your competitors. Knowing where the problem lies and making modifications can improve conversion.

There are actually many reasons for the success or failure of promotion, not just the reasons mentioned above. In order to analyze where the specific problem lies, bidders need to conduct a detailed self-examination based on account data to ensure that there are no omissions in every link. Only by doing every detail well can a good promotion effect be guaranteed.

Author: Zhao Yang

Source: Zhao Yang