WeChat is no longer just a mobile application full of innovative features. It has become the representative of China's electronic revolution. It covers more than 90% of smartphones and is known as an indispensable daily tool in people's lives.
As of the end of the first quarter of this year, WeChat had 549 million monthly active users, covering more than 200 countries and more than 20 languages. In addition, the total number of WeChat public accounts of various brands has exceeded 8 million, the number of mobile application docking has exceeded 85,000, and the number of WeChat payment users has reached about 400 million. 2. Analysis of WeChat user groups
The male-to-female ratio of WeChat users is 1.8:1, with male users accounting for about 64.3% and female users accounting for only 35.7%. Overall, the user base is predominantly male.
In terms of age, the average age of WeChat users is only 26 years old, 97.7% of users are under 50 years old, and 86.2% of users are between 18 and 36 years old.
In terms of occupation, four categories, namely corporate employees, freelancers, students, and public institution employees, account for 80% of users. In addition, 80% of China's high net worth individuals are using WeChat. 3. WeChat’s influence on social networking
25% of WeChat users open WeChat more than 30 times a day. 55.2% of WeChat users open WeChat more than 10 times a day.
WeChat is a powerful social tool for Chinese users, and nearly half of active users have more than 100 WeChat friends. 57.3% of users have made new friends through WeChat or reconnected with old friends they haven’t contacted for many years. 4. Mobile information consumption behavior
54% of users believe that their mobile data usage has increased after using WeChat. For 40% of users, WeChat traffic usage accounts for more than 30% of total traffic.
WeChat has become the application that uses the most data for nearly 30% of mobile Internet users. The traffic volume of users on WeChat is the highest among all applications, far higher than Weibo, shopping, video, map, email and other services. 5. WeChat’s impact on entertainment and lifestyle
In terms of WeChat emojis, 56.5% of users have never used WeChat emojis, 38.3% of users use free WeChat emojis, and only 5.2% of users are willing to pay for WeChat emojis.
Among the consumer expenditures directly driven by WeChat, entertainment accounted for 53.6%, public platforms accounted for 20%, shopping accounted for 13.2%, travel accounted for 11.3%, and catering accounted for only 2%. According to statistics, the scale of daily consumption directly driven by WeChat has reached 11 billion yuan, among which entertainment consumption is the largest expenditure, with a scale of 5.891 billion yuan.
In addition, among WeChat taxi users, the proportion of users who spend around 100 yuan per month reaches 34.3%. 6. Public services provided by WeChat
By the end of the first quarter of 2015, local social public services in most cities had been realized through WeChat, including public transportation, payment of living facilities, medical care, municipal services, etc.
WeChat’s “Shake” function has also been expanded, allowing merchants to provide users with promotions such as coupons. 7. WeChat Pay and Wallet
WeChat payment and wallet functions have gained wide popularity among users through interactive activities such as New Year red envelopes. 8. WeChat public account
In terms of the proportion of attention, 29.1% of users follow self-media, 25.4% of users follow certified media, 20.7% of users do not follow any public accounts, 18.9% of users follow corporate merchants, and 5.9% of users follow marketing and promotion accounts. It can be said that official accounts are one of WeChat’s main services, with nearly 80% of users following WeChat official accounts. The public accounts of enterprises and media are the main objects of users' attention, accounting for as high as 73.4%.
In terms of the uses of WeChat public accounts, the main purpose of users following public accounts is to obtain information (41.1%), followed by convenience in life (36.9%) and learning knowledge (13.7%). In terms of the consumption ratio of WeChat public accounts, the public platform account service charges tend to be low-price model, with 42.1% of users spending less than 10 yuan per month.
9. Overall social influence
7 to 30-day financial products, annualized rate of return 15.88%
