What are the common black hat SEO cheating methods?

In the SEO industry, cheating is usually called black hat SEO , and regular techniques are called white hat SEO. Many times, we inadvertently use black hat techniques and are demoted by search engines or even have our sites kicked off. Sometimes, they are used deliberately for the sake of website rankings and traffic. For some SEO newbies who have just entered the industry, what are considered black hats? In view of this, editor Feng Chao of Dongguan SEO will share with you what are the common black hat SEO cheating methods? Download address: Baidu Netdisk https://pan.baidu.com/s/1kWNogf1

What are the common black hat SEO cheating methods?

1. Hidden Text

Hidden text refers to text that appears on the page that is invisible to users but can be seen by search engines. Of course, this text is for the purpose of search engine ranking, so it usually contains a large number of keywords with the intention of increasing the relevance of the text. Sometimes the hidden text is unrelated to the visible page content. The purpose is to hope that certain keywords with high search times that are not related to this page can have rankings and traffic.

2. Hidden links

Like hidden text, hidden links are links that are invisible to users but visible to search engines. Hidden links may be links from the webmaster's website to his own pages. More commonly, other websites are hacked and hidden links pointing to their own websites are added. In this way, the webmaster of the hacked website cannot see the link, and the possibility of being discovered and deleted is reduced.

3. Links spam

Spam links refer to links left by webmasters in order to improve their rankings on any other website where comments can be left, such as blogs, message boards, forums that are open for comments, websites with automatic comment functions for articles, social media websites, etc.

4. Paid links

External links are one of the most important factors in search engine rankings. Naturally, obtaining external links is very difficult and requires a lot of high-quality content, creativity, time and energy.
In comparison, using money to buy links seems relatively simple and straightforward. However, buying and selling links for the sake of ranking is hated by all search engines.

5. Link farm

A link farm refers to an entire website or a part of a website that has no substantive content and exists solely for the purpose of exchanging links. All the link exchange pages are links to other websites, and other websites also link back to them. A link farm is formed between these websites, which cross-link to each other.

6. Link to Bad Neighborhood
If your website links to a website that has been found to be cheating and has been punished, then this cheating and punished website is a bad neighbor.
A bad neighbor site is usually a specific domain name, or in rare cases it can be many cheating sites on a single IP address.

7. Cloaking, Cloaked page

Hidden pages refer to pages that are used to determine whether the visitor is an ordinary user or a search engine spider. If it is an ordinary user, Chen Xu returns a normal page that does not consider SEO and is only shown to the user. If it is a search engine spider, Chen Xu returns a highly optimized page, which is often optimized to the point that the sentences are unreadable. Therefore, ordinary users and search engines see two different versions of the page content.

8. PR hijacking

Use deceptive means to obtain a higher PR value display on the toolbar by using jumps.

9. Doorway pages, Bridge pages

Also known as doorway pages, cheaters create a large number of low-quality pages that are even meaningless and are just full of keywords for different keywords, hoping that these pages will get ranked and bring in traffic.

10. Bait and Switch

Bait replacement means that cheaters first create pages for some common keywords to obtain rankings, and then replace the pages with other content. There are generally two situations. One is to first create pages for relatively easy long-tail keywords, obtain rankings and clicks, and then replace all the pages with content with higher commercial value related to popular keywords. The second method is to create content for ordinary and legitimate keywords first, and then change the page to illegal, adult, gambling and other content after ranking.

11. Keyword stuffing

Keyword stuffing refers to the deliberate repetition or stacking of keywords on a page where they are not necessary, in the hope of increasing the page’s relevance to the keywords or keyword density, thereby improving the page’s ranking.