Use typical cases to teach you how to identify the tricks of fake weights! How to identify fake websites?

Fraud is everywhere in today's society. Examples abound in real life and are also endless on the Internet. Goods can be counterfeited, and the weight of a website can also be counterfeited. Dongguan Feng Chao has already mentioned this in his previous article, but at that time he only mentioned it briefly and did not give a detailed explanation. Now Dongguan Feng Chao will talk about the "fake weight" separately. Some time ago, I accidentally discovered a typical fake weight website. I kept it, hoping that more webmaster friends can understand the truth about brushing weight and avoid being deceived.

Use typical cases to teach you how to identify the tricks of fake weights! How to identify fake websites?

This website has been established for more than a year, and its Baidu weight is 4 (as shown below). I didn’t pay much attention to it at the beginning, because after more than a year, if the website is well done, it is still possible to reach a weight of 4. However, after further observation, I found that this weight was simply inflated.

Why do I say that? In fact, I discovered the problem when I was checking the keywords of the website. To be precise, I discovered the problem through the keyword index. The index was too strange. The keyword index on the PC side was very small, but the index on the mobile side was surprisingly high.

This situation makes it easier to judge that the index of this keyword is undoubtedly inflated, because there are very few keywords whose index on the PC side is higher than that on the mobile side, and the gap is so outrageous. Then I further confirmed my statement by checking the index trend chart of this keyword. As shown below:

The keyword index fluctuates, and the fluctuations are so large that it is easy to see from the trend chart that the keyword index has been artificially manipulated. Otherwise, according to the normal trend, it should increase or decrease very slowly. Of course, the keyword index will also fluctuate greatly, such as sudden news events or large-scale promotional activities, but the trend of sharp increase and decrease like in this case is a typical feature of artificial index manipulation.

♦ To sum up, we can briefly summarize the methods for judging whether a website's weight is true or false:

1. Check the domain name age. If the domain name is relatively young and has a high weight, there may be suspicion of weight manipulation, but this cannot be denied outright.

2. Look at the keyword index. This can be clearly seen in the webmaster tools, mainly to see whether there are any abnormalities in the index of some less common keywords.

3. Look at the keyword index trend chart. The Baidu official index can clearly show the index trend of keywords. Once the index fluctuates significantly, similar to the situation in the case, there may be suspicion of index manipulation.

To determine whether a website has fake weight, we cannot make a unilateral judgment based on one point. This requires a comprehensive evaluation to get the most accurate judgment. Okay, that’s all for Dongguan Feng Chao’s analysis of fake website weight. If there are still friends who don’t know what Baidu weight is, you can ask the editor on WeChat. Only after you understand the Baidu weight algorithm can you more easily identify whether a website has fake weight.