10 tips for newbies to sell goods through live streaming!

Since 2019, live streaming e-commerce has set off wave after wave of live streaming sales climaxes under the influence of Li Jiaqi, the lipstick king, Viya, the Taobao live streaming queen, and Simba, the old iron of Kuaishou. Live streaming e-commerce in 2019 can be said to have attracted a lot of attention and made many live streaming e-commerce players earn a lot of money.

So what issues do newbies need to pay attention to if they want to do well in live streaming sales? How to position our own live streaming style? We study the characteristics of other people’s live streaming sales and then analyze them together, so that we can position our own product live streaming style based on our own products, so that we can do our own live streaming better.

First, if we want to do a good job of live streaming sales, we must first choose a live streaming platform that suits us. In fact, there are many platforms for live streaming sales, but not every platform is suitable for us. Before starting the live broadcast, we can conduct a systematic analysis of each live broadcast platform in combination with the products to be launched in the live broadcast room, and select the platform that is more suitable for us.

Second, before starting the live broadcast, we need to set the cover of the live broadcast room. Only a good title and cover can instantly capture the users' hearts and prompt them to click to enter the live broadcast room. For the cover of the live broadcast room, try to choose a picture with high resolution, or it can be a photo of the anchor and the product, and try to highlight the theme; the title of the live broadcast room should be as simple and clear as possible, and the characteristics of the live broadcast on that day should be clearly stated, and don’t be too clickbait.

Third, if you want to do live streaming well, live streaming equipment is essential. In addition to the necessary mobile phones, sound cards, and fill lights for live streaming, it is recommended that you choose a computer with higher configuration for live streaming if conditions permit. A complete set of live broadcast equipment helps improve the quality of live broadcast and can bring users a better live broadcast experience. We can directly search online to find out which brands are better to use.

Fourth, the live broadcast environment should not be too casual. When we are doing live broadcast, our live broadcast environment should be closely related to our products as much as possible. This can better deepen the impression of the product in the user's mind! Thereby increasing the conversion rate and encouraging users to place orders. For example, if you are selling fruits, you can choose the live broadcast environment to be at the planting site. If you are selling seafood, you can choose a convincing environment such as the seaside, fishing port, or seafood market. If you are selling cosmetics, you can generally choose a scene such as a dressing table. If you are selling clothes and shoes, you can choose an environment such as a warehouse or studio. These are all good choices.

Fifth, in many marketing cases, there are many enterprises and companies that can sell their products well because of a single advertising slogan. When doing live broadcasts, the first opening words often determine whether the user will continue to stay and watch and listen to your live broadcast. Do you remember a golden saying from some time ago? "Here I come, brother." Because of this sentence, I became an Internet celebrity. More and more people came to me because of my reputation. How could my business be bad? So when we are going to do a live broadcast, it is important to think about the first sentence!

Sixth, the popularity of live broadcast will be relatively low at the beginning, which is also normal. At this time, we can participate in more official activities to increase the exposure of our account, use fan-increasing tools appropriately, increase traffic and increase the number of online people in the live broadcast room, purchase official boosts and improve the ranking of the live broadcast room, and publish more high-quality short videos to increase account activity. Popularity doesn’t happen overnight, so don’t be too anxious. As long as you create content with your heart, you will naturally accumulate a certain number of fans over time.

Seventh, during the live broadcast, the anchor should actively interact with users. The anchor should warmly welcome new users who have just entered the live broadcast room to increase the user's sense of presence, and then guide them to follow the anchor's personal homepage; the anchor should promptly reply to questions raised by users. New anchors may not know how to interact at first, so they can set up some welfare links in the live broadcast room, such as quizzes with prizes, half-price for the second item, and limited-time flash sales, to increase the relationship between the anchor and the users. Doing these things before live streaming will definitely improve the efficiency of the live streaming.

Eighth, the clothing should also be suitable for the live broadcast environment. Don’t be too casual about the clothing image. For example, at a fruit planting site, you can choose to wear the clothes of planting workers, the clothes of fruit farmers, etc. When selling seafood, wear waterproof clothes for selling seafood. For indoor live broadcasts, you can choose better clothes. It is better to dress simply and try not to dress too exaggeratedly.

Ninth, there are all kinds of goods sold in live broadcasts, including food, drinks, toys, and daily necessities, all kinds of things, even some strange and weird ones. So, as a new anchor, how should you choose the products to sell? The difference between online shopping and offline shopping is that online shopping allows you to only look, not touch or try, so the experience is relatively poor. So live broadcasts, whether it’s product trials or fan interactions. They all need to be presented in a timely manner to convey the most realistic usage experience vividly and clearly, enhance the user experience, and give users a better experience.

Tenth, during the live broadcast, it is also very important to highlight the introduction of the product. If we can successfully retain users, the most important core is still the attractiveness of the product. Therefore, during the live broadcast, we must show the characteristics and advantages of the product. In addition to the advantages of the product, there is also the after-sales issue of the product. This is also a concern of many friends. Provide after-sales service according to the actual situation of the product. As long as the after-sales guarantee is provided, users will naturally place orders, right!

Author: Guoren Nange

Source: Guoren Nange