Tencent Animation User Operation Growth Analysis Plan: From 5 million to 30 million DAU!

In order to apply for the Tencent Animation project team, I conducted a global analysis of Tencent Animation and related competing products before applying. Combining my own operational experience with the current problems of Tencent Animation, as well as judging the future development trends, I made this analysis plan.

1. Historical data and re-trading curve

By reviewing the historical curve, we can directly see the time corresponding to a product in the exploration stage, growth stage, and stability stage.

Nodes, and then do product action analysis based on the time nodes.

As similar competitors of Tencent Animation, most of them started to have network monitoring data in 2015, so we started the review from January 2015, and added several other similar apps for auxiliary reference. (Data monitoring period: January 2015 - September 2017)

Note: 1. All the above data have been summarized on a separate page, please see the attached data sheet

2. Due to the trial version, many monitoring data can only be found up to September 2017. The specific implementation shall be based on the adjustment results of the latest data.

Through the historical review curve, among the products with the fastest user growth , Kuaikan Comics ranks at the top with a far leading performance, while the curves of other products are relatively stable without obvious fluctuations. Therefore, we will list the version iteration contents before and after important nodes for Tencent Comics and Kuaikan Comics for analysis.

1. Important historical versions of Kuaikan Comics

Kuaikan Comics began to double its growth in June 2015, and entered version 2.0 before its explosive growth, and made a lot of product optimizations. It improves the convenience of product use, allowing users to find the content they want more quickly, while also laying the foundation for personal hotspot IP marketing . In fact, from the very beginning, Kuaikan Comics has been planning for the operation of the community's ecological chain, including far-reaching plans for product iteration content and offline signing sessions.

From June 2015 to June 2016, the activity of Kuaikan Comics declined for the first time, and growth resistance appeared during the period from June to September. Therefore, Kuaikan Comics officially launched version 3.0 in June and began to experiment with the layout of the author community. Version 3.0: The advanced layout of the author community laid the foundation for the number of people and the influence of the large-scale National Day book signing event in October 2016.

In fact, at the beginning, just like Tencent Animation now, the community was only used for authors, but the single content format and activity model could not allow Tencent Animation to successfully utilize this function.

Faced with growth resistance, Kuaikan Comics broke through user growth restrictions by leveraging comic exhibitions in major cities during the National Day holiday, and once again achieved explosive influence.

October 1st - October 4th: Book signings and meet-and-greets in Guangzhou, Dongguan and Shenzhen. More than 10,000 books were signed in Guangzhou in a single day, breaking the book signing record of Xinhua Bookstore in Guangdong Province.

October 2: CICF Comic Con, signed over 6,000 books, breaking the single-session book signing record;

October 3: Dongguan Station, signed books exceeded 8,000 copies, breaking the Dongguan book signing record for two consecutive years;

October 4: In Shenzhen, more than 10,000 books were signed and sold, breaking the book signing record of Shenzhen Central Bookstore for two consecutive years.

From then on, Kuaikan Comics used the traffic brought by this event to quickly carry out two-way operations (online + offline) for users, and carried out short-term and frequent continuous update activities to improve user stickiness.

In just less than three months, the monthly active users increased from 9 million to nearly 20 million.

So far, from October 2016 to February 2018, Kuaikan Comics relied on two-way operations inside and outside the site and centralized management of kols to stabilize user activity between 22 million and 28 million. It was not until February 2018 that the super-large version update of Kuaikan Comics added a complete community form to Kuaikan, successfully stimulating the third stimulating growth of users.

At the same time, it also greatly stimulated the growth of DAU and improved user stickiness. The explosiveness index of WeChat can easily be used to check the influence in the past 90 days.

The upgrade of the Kuaikan Comics V Community has successfully transformed the Kuaikan Comics functional APP into a social functional App. At the same time, Kuaikan Comics has also used professional PGC management and UGC management to completely solve the problems of difficult review and poor page environment of Tencent Comics.

The most common mistake made when building a community is failing to control user content, which can easily lead to the entire page being dirty and messy, but this is actually not difficult to solve.

Kuaikan Comics perfectly divides the community into three sections:

1. V Community continues to produce professional content and expand the influence of KOLs ;

2. Paying attention to the forum can increase the number of short-term online visits of users;

3. The most important thing is the channel measure. Kuaikan Comics puts all user-generated content on the secondary page, and separates it into the hottest, latest, and most essential sections on the secondary page. This ensures that users can get the best community experience at the first time regardless of whether they are on the primary or secondary page. In order to reduce harassment from black fans and robots, Kuaikan Comics has added a user screening mechanism and incorporated exam content.

Note: There is a detail that is handled very well here. The product operation has added a selected push algorithm to the secondary page to push high-quality content. Then, in the channel section, in order to make users feel that the content elements are very rich when they use it for the first time, and at the same time to more accurately select higher-quality content from the selected content, and also to prevent the dynamic combination types of the entire page from overlapping and causing collisions, this should be pushed manually by the administrator.

In terms of channel building, most of the channel building directions come from life and some phenomenal hot content, including topics of some popular social apps . This makes it easier for users to generate content independently. We also have more elements to create topics and guide users to speak actively, thus bringing the niche culture of the second dimension back into the public eye through social content topics.

2. Important milestones and historical versions of Tencent Animation

Before version 4.0, Tencent Animation had been iterating around the user's reading experience, and was also actively doing IP hot spot marketing based on its own IP matrix. After version 4.0, Tencent Animation began to try to interact more with users and improve the playability elements for users.

Until version 5.0, Tencent Animation was only optimizing the basic content elements of the product itself. It does not carry out two-way operations of users like Kuaikan Comics does, using diversified and interesting gameplay combined with high-intensity and high-quality operation strategies to operate and guide users.

During the version iteration process, Tencent tried to reach out to the community many times, and also added tag elements in the later 5.56 version, using topic classification to guide users to generate content. However, since I cannot download the historical version, it is not clear why it failed at the time.

In all the version iterations of Tencent Comics, in addition to optimizing the UI, the most important thing it has done is to iterate around the user's reading experience. At the same time, it is also actively creating its own high-quality matrix comic content. During this period, it has tried many times to influence more female users with content that is more inclined towards girls, but in the end, the proportion of male users in Tencent Comics is the highest among all similar apps.

We tried to deploy community functions in the iteration of new functions, but because we did not choose a reasonable operation method, we were forced to change back to a version for authors only because the content could not be controlled and the review was troublesome.

Looking back at the historical review curves of the two products, we can find that Kuaikan Comics knows how to cooperate with every step it takes, and has a clear operational idea and combination marketing that closely coordinates with the operational nodes.

Tencent Animation has a similar product logic to Kuaikan in many aspects. Although advertisements are laid out in large quantities, the traffic obtained is not fully utilized, resulting in a large amount of waste of traffic.

Tencent Animation

1. The author does not have a stable output method for fan management on and off the site, and most of them are in a free-range state, which directly leads to the instability of content quality; 2. The official may not be very organized in operating the author's topics, and the content of the homepage dynamics is less interactive, and a good atmosphere is not created; 3. Many times after obtaining a large amount of traffic, they do not know how to reuse the traffic, or after a single event, they do not guide users to participate in other things again; 4. We are a disadvantaged group in the Weibo scene, and Kuaikan Comics started on Weibo, so we should shift our focus to the author's management of users; 5. The activities that are in line with the national gameplay are too small. Every large-scale event is for a specific group of people, and the next event is for another audience group. The connection between the previous and next activities is not strong; 6. Precisely because our background and environment are different from Kuaikan Comics, we cannot learn its products and operation logic in many places. We must have a set of operation methods and product concepts that are in line with our own advantages and background. (This is the most important reason, which I will mention in the plan later)

Quick comics

1. Centrally manage authors, help them create topics, and have a topic material library to ensure that topics continue during the normal cycle; 2. Create recommendation, comment, and life columns similar to Youku and Douyu , and connect authors or works through videos, such as "Kuaikan World Team", "Editor-in-Chief's Bed", "Destroy the Universe", and "One Week Boyfriend". Any of the above columns can introduce authors and works to generate user interest, thus enhancing the stickiness and relationship among users, authors and platforms; 3. Create live broadcast interactions, and the live broadcast content is all content that users are more interested in in the second dimension and is more technical; 4. Use the Weibo advantages and resources of big Vs to help authors expand their influence (forward sweepstakes, create interesting pictures and high-quality content for big Vs to forward), and often conduct joint (cross-border) marketing with other well-known brands ; 5. The Kuaikan team helps authors create more channels and methods to connect with fans as much as possible, and also actively pre-announces the author's national tour book signing event in advance.

2. Possible problems in operation

1. Possible problems with user operations

Problem 1: Tencent Animation does not have a user operation strategy specifically tailored to its environment

Through observation of historical data, Tencent Comics has the highest proportion of male users among all competing products, while Kuaikan Comics has the highest proportion of female users among all competing products. However, many of Tencent Animation’s operating methods are similar to or borrowed from those of similar competing products. Why does this cause such a big difference in users?

The origin of Kuaikan Comics is that of a Weibo celebrity, and its CEO Chen Anni has a fan base of millions. On this platform where only Internet celebrities can survive, Kuaikan Comics has an absolute home advantage. Later, Weibo also occupied most of the resources for a series of user operation matrices. Almost all of Kuaikan’s user operation incentive activities and two-way user guidance are interactions between the APP and Weibo. On WeChat public accounts , which are also self-media , Kuaikan clearly knows that its advantages do not lie here, and its user base is mostly female, and the audience is basically in junior high and high school. Users of this age group have a higher usage rate of Weibo and public accounts , two self-media platforms .

The reason why Kuaikan Comics has a large proportion of female readers is also determined by its content. Kuaikan has popular single-article IP comics such as "I Only Live 1% of My Life" and "Take My Brother Away". Single-article comics have been active in major campus comic weeklies before the birth of mobile terminals, and many single-article comics with dissemination effects are also one of the contents that Weibo users like to share and forward.

In such a huge Weibo marketing matrix, as long as Kuaikan comes up with an incentive strategy for user operations, a large number of users will participate and share. However, for the same gameplay of Tencent Animation, the number of participants may differ by ten to a hundred times. One is that 1 yuan affects 1,000 users, and the other is that 1 yuan affects 100 users. Such a big gap is definitely the most suitable user operation channel for Kuaikan Comics, but it is not the most beneficial channel for Tencent Animation to operate users.

From historical Weibo user incentive activities, Kuaikan has a better understanding of its own user groups and knows what its users want and like. One is the effect of spontaneous fan initiation, and the other is the effect of forcibly attracting traffic by spending money.

And there is a particularly big disadvantage here, that is, due to Weibo's algorithm push, it will push corresponding content to you based on your browsing history. Due to the herd effect (the influence of the authors of Kuaikan comics on Weibo), Tencent Comics users may also be lost to Kuaikan.

| Tencent Animation's operating background and environment

The advantages of Tencent Animation are Tencent’s popularity and influence in China, as well as the large user base within Tencent’s own system. The main order of influencing users should be the entire user base, followed by a certain circle or a specific fan group.

Tencent Animation has another advantage that no other competing products have, which is that we are called Tencent Animation, not Tencent Comics. This name allows us to incorporate more rich elements in the future without being excessive and will give us a more natural subject and promotion advantage than others.

For the first point, I will give two examples to make it easier to understand.

Authors need to be promoted and content needs to be created, but I hope that in terms of user growth strategy, more attention will be paid to the two-dimensional group rather than a specific two-dimensional group. If you want to create a specific two-dimensional group, you must meet two requirements: first, this specific group is a group with a large amount of traffic and base; second, the specific subject of this specific group is a subject that can have deep communication or interaction with fans or create it themselves.

Problem 2: When Tencent Animation is promoting its products, the consistency of its user operations is often weak.

Looking at the historical promotion of Tencent Animation, whether it is Xue Zhiqian who is popular on Weibo and WeChat Moments , or the recent traffic imports from various celebrities, Tencent Animation has only managed to attract users to watch, but has not done any subsequent maintenance. Traffic is often wasted in this way.

example:

1. Celebrity traffic generation : One of the most impressive events in Tencent Comics’ history was the video marketing with Joker Xue. Tencent Comics also produced a special edition theme for the event. After downloading the comics, users went to read the comics recommended in the video, and that was it. The Dilraba Dilmurat comics that have been popular on Weibo recently. Fans will come to read their idol’s comics when they see them. If they stop updating one day, users may lose interest.

2. Chengdu TGC signing event: fans who like the author all ran to watch and participate. Since they did not actually participate, it is just used here as an example.

change:

1. Celebrity traffic: If you join an idol zone at this time and launch a voting solicitation for idol cartoons, you can produce content related to idol two-dimensional culture (this is equivalent to giving users a signal that I will regularly update the content you are interested in, and there may be unexpected results)

2. Chengdu TGC autograph session: If we announce our next "500,000 Two-Dimensional Parallel Plan" at the autograph session and call on fans to pay attention and participate in advance, then the corresponding event will be viewed in the special area of ​​the App and a series of incentive activities will be planned to encourage fans to actively share.

2. Possible problems in event operation

Tencent Animation did a lot of content production and application promotion during the period of 2015-2017. There are relatively few large-scale events with historical characteristics of Tencent Animation that can be explored, and the known activities on Weibo are all general, so I will not make any analysis.

But I think if Tencent Animation wants to make breakthroughs in user growth and daily average active volume, the later activity gameplay and activity types will be a very critical link.

3. Possible problems in content planning and management

Problem 1: Tencent Animation’s push updates are not perfectly expressed in terms of screen selection and interaction

Before a user is willing to become your consumer, the first impression is very important. This is why the product logic is similar, but there is a slight lack in visual communication. Moreover, as a comic product, the picture is the first communication factor. (In terms of details, Kuaikan has an immersive processing when swiping up, but Tencent Animation does not have it)

Here I don’t know whether the push is based on an algorithm or manual push. If it is manual push, you can choose some comics with good popularity and good title design to push, which saves design time. Finally, you only need to use PS to match the colors according to the main color of the push page of the selected comic, which will make users feel particularly comfortable and have the urge to click in to read it. The title is the face of a work, and if the picture is just introduced in one sentence, it will feel awkward. Of course, if Tencent Comics is the only comic app, it may not matter, but any comparison will cause harm.

Problem 2: Tencent Animation’s content structure is too simple

Tencent Comics has developed from 2013 to today, from pagination to four-frame comics to strip comics, from single articles to long serials, from Japanese comics to Chinese comics. In terms of exploring content models for comics alone, there is almost no differentiation in the industry. The only differences are the number of authors and the popularity and quality of the comics.

However, with the competition from similar products, users have higher and higher requirements for products. In addition to being interested in comic content, users are also interested in other content. Every content point that meets user needs can increase user usage time and frequency. (If the content structure is enriched enough, more gameplay and business models can be derived later)

Question 3: Can the community be done well? Do you want to do it? How to do it?

Community operation will be the most difficult and also the easiest point for Tencent Animation to break through. The difficulty lies in the complex logic of community products and the high iteration costs. Simply put, as long as there is enough traffic and complete product functions, and UGC and PGC are well managed and controlled, it will be a function that can make the product data grow at multiple times. The qualitative change of Baidu is that Baidu turned its traffic advantage into a social product - Baidu Tieba . ( Tencent Animation’s biggest pain point in terms of community topics is that the content cannot be controlled and the cost of manual processing is too high)

Shana Party Bar is a forum I created for the anime "Shakugan no Shana" during college because I liked anime. Although it has 1,282 followers, the actual number of active people was less than 50. Excluding the grabbing of posts, the number of posts should be 100,000. At the beginning, there were 0 people, 0 resources, 0 promotion, and 0 traffic. (If you enter any name related to Shana in Baidu Tieba, the Shana Party Bar will not appear. It is not until I make this Tieba active that Baidu will automatically recommend the Shana Party Bar based on the algorithm)

What is the concept and stickiness of 50 active users, 3418 topics, and 100,000 posts? I captured the three top topics on Kuaikan for comparison.

Shana Party is equivalent to a channel of Baidu Tieba. For a more accurate comparison, I will extract the data of three popular channels of Kuaikan Comics:

This is the entire development history of my Shana Party Bar. It also stems from an ordinary anime fan's love for this work. Although the times and environment are different now, the operating ideas are the same. But there is a problem. If such a complex operating system is placed on a large platform, wouldn’t it be difficult to operate in the face of huge traffic?

That’s why we need to find more fans like me and KOLs that we can train ourselves > <!!! This is the natural advantage of Tencent Animation as it has Tencent as its endorsement.

4. Problems with promotion retention

Tencent Animation will consider several issues every time it promotes:

1. Does the main body of this promotion channel have social influence and whether it has its own marketing communication attributes?

2. Carry out corresponding version iteration and special planning around the promotion channel

But there is a question that has been considered: the user traffic brought by this channel becomes our user because of this entity, but outside of this entity, how can we retain them or divert this sudden traffic to other channels inside and outside the site?

Currently, Tencent Animation has no other channels to absorb this traffic except comics, so the traffic will naturally be lost faster. This is also the content planning and event operation issue mentioned earlier.

5. Problems with product logic

Many of the product logic problems may be historical issues. I will not elaborate on them here because there are two major chapters later. I want to spend more time on the subsequent operation plan , differentiation construction plan and later development trend judgment.

6. Problems in other aspects

There are actually many more problems, but after all, I can't get the latest data, and most of the content will eventually have to be adjusted based on actual data. And the analysis only explains my way of thinking and experience. The solution depends on personal thinking and gameplay creativity.

3. Operational plan and differentiated construction

I actually have a lot of ideas about Tencent Animation, whether it's a steady community operation plan, an imaginative event planning plan , or the final differentiated construction. Whether it can be implemented in the end depends on the cost budget and expected returns, and it also needs to be discussed and modified with the team before it can be implemented. After all, I am not doing it alone, and I don't understand the unspoken rules of Tencent's operations (what can be done and what cannot be done), so I will state all my ideas.

1. A unique and bold idea

If Tencent Animation wants to break through the current bottleneck, it needs a breakthrough of itself, just like every brand or every product that wants to break through itself will hold a press conference to push itself to the society for new understanding.

Over the years, there have been many autograph sessions, comic conventions, Weibo events, celebrity collaborations, etc., and Tencent is not the main player. This time, I’m wondering if I can do something big and create a two-dimensional culture exclusive to Tencent Animation!

In fact, Tencent Animation has participated in so many comic exhibitions and music festivals as a sponsor, so it should have had this idea a long time ago, but I don’t know if it was due to cost issues, or they felt that the current situation was good enough, or they felt it was too complicated. But the far-reaching significance that planners and sponsors can bring is completely different.

1. The first animation app that takes music festivals and the two-dimensional world to a new level; 2. The community topics will never run out within a year, while enhancing the influence of authors and improving the connection between authors, users and platforms; 3. Deliver the concept of Tencent Animation and its position among competitors, and attract users of other products; 4. Countless links for interaction with the App can be set up throughout the entire process of the music festival; 5. Launch a national solicitation event (tour city solicitation, guest solicitation, etc.) and draw tickets and autographs from the participants; 6. The first animation music festival with a non-repetitive program process from beginning to end and a large number of benefits; 7. Recruit community volunteers to become administrators, and have the opportunity to get close to idols~! ; 8. Every music festival is a topic-generating machine; 9. It can carry out cross-border cooperation with major first-line brands, and can also insert advertisements of other brands or mobile games in between; 10. It can make the next big version of Tencent Animation a hit; 11. Use the music festival to perfectly interpret the word "animation" in Tencent Animation, and lay out the derived business model and product line; 12. There are N+X unexpected breakthrough points. If there is an opportunity to implement and set up a project team to carry out in-depth planning.

This culture is similar to the Douyu Carnival. Douyu also participates in the sponsorship of many offline activities , but they also hold a large-scale Douyu Carnival event every May, which also brings huge traffic and social attention.

This time, for the Tencent Animation Music Festival, I want to challenge traditional comic exhibitions and animation music festivals with a new culture, so that users who have participated in these activities will know that music festivals can be played in this way and with more impact!

2. Join a content section that must be better than others

Categorizing an industry's hot news and consultation has become the main extension of major functional App products.

The advantage of the news section is that in addition to expanding user usage needs, you can also insert a lot of gameplay into this section.

In addition to comics, the two-dimensional world also includes industry elements such as animation, music, games , hand-drawing, novels, voice actors, comic exhibitions, and music festivals. There are so many ways to play in this sector.

Judging from Tencent Animation’s current monthly active users, if Tencent Animation wants to promote something, the traffic generated by the App itself far exceeds the traffic from other channels. Sometimes, you work hard to create an event on Weibo, but in the end, it’s not as fast as promoting it directly on your own app. In fact, among the top 50 comic apps in the current book category list, only Animation House has done this, but Animation House’s traffic is too small, and the content creation is not very good. I think Tencent Comics can do better.

3. The correct way to open WeChat public account

Currently, Tencent Comics' official account is operating in a standard manner, with an average reading volume of around 1,000. I think WeChat official accounts can serve as the main battlefield for the post-90s audience group, and we need to capture this segment. Moreover, compared with the Weibo environment, public accounts can better protect fans from loss and are more in line with Tencent Animation's current user operation environment.

There are three purposes of public accounts: 1. Deliver information 2. Organize activities 3. Promote events But all of the above actions are aimed at establishing a deeper emotional relationship with fans.

Judging from the current content of Tencent Animation, it merely serves the purpose of delivering information, and the information delivered does not have any impact or interactivity. But WeChat public accounts can indeed become the main source of participants for our future activities.

Can we express our feelings in the following form (personal IP and alternative consulting):

4. I am serious about building a community. It is really important.

Before writing this chapter, I had no idea whether the Tencent Animation project team was developing this main version, but the community is indeed a major section that can best reflect Tencent Animation's advantages and can best cooperate with all future operational nodes.

As long as the community managers do a good job in management and community content production, with Tencent's traffic and influence, it is really hard to know how they lost.

A mature community operation is like a city. It manages members through systems, forms markets through supply and demand, and inherits culture through platforms. It has a stable self-operating mechanism. The operator of a community, like the manager of a city, has the most core responsibility of establishing rules and continuously optimizing them. This is the most appropriate description of the community by a certain operations guru.

Since it is a city, there will be new people coming and leaving every day, and what we need to do is to use operational strategies to influence which category the people who stay and leave belong to, which is UGC management.

But if there is only one city, perhaps we only need to do UGC management, but we also have to face competition from other cities. In order to make our city more advantageous, we have added PGC management.

| Why do users come to the community?

To do a good job in UGC management and PGC management, we need to know the purpose of users coming to the community, and then we produce content around those needs.

The basic functions of the community are divided into two types: browsing content and publishing content. We list the user needs under different functions.

| UGC Management

Content is the soul of the community, and the quality and update frequency of content directly affect the number of times users participate. So how do we ensure the quality of content and control its productivity?

There are two situations in which content is produced: 1. Players produce content spontaneously 2. Managers guide players to produce content through operational strategies

The first is an uncontrollable situation. If players do not produce content one day, that day will be the end of the world. Therefore, we cannot let UGC be left alone. Therefore, in order to stably control the community, we must have our own operational strategy or product logic strategy to control the content produced by players. (Product logic has been highlighted in the previous chapter)

Tencent has an absolute advantage in recruiting volunteers, which is why many people like to be the moderator of a forum rather than become managers of some unknown small communities. Since Kuaikan can launch the "300,000 Yuan Genuine Plan", we can also create a pretext to recruit Tencent Community Experience Officers.

|PGC Management

PGC occupies an absolutely important proportion in community operations. PGC is like the treasure of a store. Quality is the upper foundation that determines the quality of the community.

We have clearly listed the different categories of user needs in the previous section. Let’s classify the needs according to our classification, and then create corresponding content for each category.

First, let’s look at what categories of channels need to be created in the two-dimensional world, and then we’ll prioritize each channel based on its popularity and influence. (TIPS: For volunteers, in order to better control the proportion of community content, we should also manage the relevant content released by volunteers according to the proportion controlled by ourselves) New channels will be opened slowly based on the data later.

With clear categories in place, we can monitor all channels that can produce content in these categories. Once there is content that meets the category requirements, we can immediately collect and mark it for future use.

There is another small detail that needs attention here. We can further refine the content priority of each category. For example, we can list the objects of the anchors and classify them, such as Snake Brother, Youtiao, and Zhang San. Obviously, Snake Brother is first, Youtiao is second, and Zhang San is last. Another example is listing the events and classifying them into levels: LPL > Major > College Professional League.

Finally, let’s talk about the construction of the PGC column. How to build the column? Please refer to 101 well-known column construction cases that you can easily find, such as well-known APPs, well-known public accounts, well-known live broadcast platforms , well-known mobile game public accounts, etc., and finally combine your own ideas, and a column that is influential and meets user needs will come out. (10,000 words are omitted here)

| Additional information

After reading a comic, users may have a lot to say to the author, but many users only habitually leave comments based on the product-oriented layout, and they don’t even know that they can enter the author’s personal homepage by clicking on the cover. This is a lost opportunity to bring users into the community.

Therefore, we need to iteratively increase the interaction between users and authors, such as setting a reminder function at the end of each animation: send a razor blade to the author and say something (for example...)

If at this time the user sees many topics and content of the author when entering the author's homepage, will he interact with the author, while also increasing the content productivity of the community.

But there is another problem here, that is, many authors are not very good at packaging their own circle of friends and interacting with fans, so we should take the initiative to organize and initiate activities, and even make a " Complete Guide to Author Community Building" to guide authors to create a good community atmosphere. Companies like Douyu and Panda have dedicated people to manage and plan PGC for the entire section.

This article was compiled and published by @邓希亚(Qinggua Media). Please indicate the author information and source when reprinting!

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