Inventory of 49 traffic entry points on 8 major platforms of Bilibili and Kuaishou

The annual 618 is coming, and all brands have begun to prepare for it. I don’t know if you have noticed that there is a very obvious trend in the 618 in the past two years:

Public domain traffic is becoming more and more expensive, and the advantages of private domain traffic are becoming more and more obvious.

Instead of spending a lot of energy and costs to tap into new traffic, companies should focus on retention and repeat purchases, which can actually lead to new growth in performance.

The most important thing is how to effectively direct public domain traffic into one’s own private domain, including communities, official accounts, mini-programs, apps, personal WeChat accounts and other channels.

So how to quickly attract traffic? So that you can seize the initiative in this 618.

Below I have taken stock of the eight major public domain platforms, including Video Account, Douyin, Bilibili, Kuaishou, Xiaohongshu, Zhihu, Weibo, and Baidu, and compiled 49 private domain traffic-generating techniques to share with you.

Below, enjoy:

01 Video Number

1) Account Introduction

We can write personal WeChat ID or contact information in the video account introduction, and directly guide people to add friends through some benefits, resources, and service commitments.

You can also directly link the official account and set the traffic path in the official account. It should be noted that the video account and the official account need to have the same subject or administrator to be linked.

2) Introduction

When publishing a video work, you need to describe the video content. We can leave our own WeChat/public account number in it to attract traffic.

It should be noted here that although the upper limit of the description is 1,000 words, it should not be too many. It is best not to exceed 40 words, otherwise it will easily be folded.

3) Comments section

You can leave your contact information in the comment section of the video to guide users. Of course, it is best if the guiding words are related to the video itself, otherwise it will seem too stiff.

4) Private Message

For those fans who are already following your video account, you can proactively send them private messages. This is just like a public account sending a welcome message to fans. You can proactively send them some benefits and words of advice from time to time and guide them to your personal WeChat.

It is recommended to screen those fans who often like and comment on your posts. They have higher stickiness and trust you more, so it will be much easier to add them as personal account friends.

5) Video content

It is more direct to attract traffic through the video content itself. We can consciously and proactively add some words and information to increase followers. There are usually three ways:

Oral guidance : For example, at the end of the video, add a sentence like "Welcome everyone to comment and add my WeChat to communicate with me. I will send you a meeting gift!";

Voice-over guidance : During the post-production of the video, you can add audio to guide it;

Image guidance : In the later stage of the video, set a fixed cover or corner mark for the video, leave personal contact information, and keep it until the video is finished playing. This exposure will be more obvious.

6) Live broadcast

There are usually three ways to attract traffic during live streaming:

Traffic generation in the comment area: During the live broadcast, you can use your assistant’s WeChat to post traffic-generating copy, directly leave your personal WeChat, and induce traffic through benefits.

QR code diversion: You can leave a personal WeChat QR code or a public account QR code on the background wall. What needs to be emphasized here is that there is a certain risk in posting QR codes in the live broadcast room. It is recommended not to post them continuously for more than 1 minute.

Oral traffic diversion : During the live broadcast, the anchor can verbally divert traffic and guide users to add WeChat or official accounts, but be careful not to do it too frequently to prevent the live broadcast room from being detected and to avoid causing disgust among the audience.

02 Tik Tok

1) Background banner image

You can guide users to add WeChat and public accounts in the picture. It is best to do some homophonic processing and adjust the size of the picture, so that users can see the complete information without scrolling down.

2) TikTok account

You can change your Douyin account to your WeChat account, and then add a sentence in the introduction: the same account across the entire network, your fans will know that your Douyin account is the WeChat account. It should be noted that the Douyin account can only be changed once every six months.

3) Personal profile

This most common method of attracting traffic is to directly write the WeChat account in the introduction. Since Douyin has expressly prohibited the behavior of attracting traffic, some emoticons or homophones are usually used.

4) Fans

We can create our own fan group, and the entrance to the fan group is directly displayed on the homepage. After the user enters the fan group, he can be guided to add private domains in the group.

5) Private Message

Private message traffic generation is one of the more common ways to generate traffic. You can send text, pictures, and videos in private messages, usually combined with welfare bait to guide the addition of private domains.

However, it is not recommended to send your contact information directly in a private message. You should also pay attention to some sensitive words. You can prepare the words in advance and test whether they will be blocked. Also, don't send too frequently, otherwise it will be considered as harassing the user.

6) Comments section

It is also a common way to attract traffic in the comment section. It is recommended not to put contact information directly in the first pinned comment of the work. Doing so is very risky. You can select one or two of the following comments with a high number of likes and leave your contact information implicitly.

The safest way is to use a small account, change the avatar and nickname to the same as the big account, and go to the comment section to attract traffic. Even if it is blocked, it doesn’t matter, you can still indirectly attract traffic to the small account.

7) Video content

The contact information should not be too obvious when embedded in the content. It can be briefly mentioned in the video content or presented in other clever ways. It should not be too abrupt.

You can also use the cover image of the video to attract traffic, usually in a group of 3, and put the contact information on it in an obscure way.

8) Background music

A more covert way of attracting traffic is to change the title of the uploaded music into the contact information for attracting traffic. When you use the music yourself or others use it, the way of attracting traffic will be displayed.

However, this will only work if your work has high enough exposure.

9) Live broadcast

Currently, the threshold for starting live streaming is relatively low, and you only need to undergo real-name authentication. Like other channels, we can conduct oral traffic diversion during the live broadcast, and guide users to add private domains by receiving free gifts or joining industry exchange groups.

But you must be careful when using this method, otherwise there will be a risk of being disconnected or having your account blocked. Be careful not to mention the word "WeChat" too frequently, this applies to any scenario in Douyin.

10) Enterprise Blue V traffic diversion

Through the business license certification of the company or individual business, the enterprise blue V can be posted on the homepage "official phone number" and "official website".

The official phone number can be connected to the same mobile phone as the WeChat account. If a user calls, you can send a text message to guide them to add it. The link to the official website can set up a landing page, which can be used to divert private domain traffic, or directly put a link to the Taobao store for commercial monetization and fan attraction.

11) Information flow push

The information flow is to find Douyin official for paid promotion, which is also the safest method. And it is not limited to directing traffic to WeChat, it can also direct traffic to Taobao stores.

You can set labels based on multiple dimensions such as crowds, interests, and regions, present brands and products to precise groups of people, and use landing pages to divert private domain traffic. This can be said to be the simplest and crudest way of diverting traffic at present.

03 Kuaishou

1) Personal profile

The most direct way to attract traffic is in the introduction. You can mention your WeChat ID, email address, etc. and indicate the cooperation.

2) Comments section

In the comment area of ​​the video, you can use benefits to induce users to send private messages and conduct private domain traffic in private messages.

3) Fans

Merchants can create their own fan groups, and the entrance to the fan group is directly displayed on the homepage. After users enter the fan group, they can be guided to add private domains in the group.

4) Kuaishou Store

Kuaishou stores can set up customer service functions. Users can contact customer service when they enter the store page, and customer service will then guide users to add private domains.

5) Live broadcast

Kuaishou live broadcast is similar to Douyin. You can display WeChat ID, QR code and other contact information by holding up signs or speaking, but you must be moderate to avoid the live broadcast room being blocked.

04 bilibili

1) Personal profile

The introduction of Bilibili can include fan group number, WeChat account, email address and other information, guiding users into the private domain through cooperation and communication.

2) Video content introduction

In the form of video introductions, users are reminded to add WeChat/private messages to receive materials, resources and other benefits to promote traffic.

3) Private Message

Through private messaging, exchange contact information, including but not limited to WeChat ID, email address, QQ number, etc., to attract traffic.

4) Live broadcast

Through live broadcast area announcements, live video embeds and other forms, you can make your WeChat account, group number, email address, etc. public to guide users to add it.

5) Comments section

Remind users to add WeChat ID, public account, or email address by posting it at the top of the comment area

05 Zhihu

1) Personal profile

It supports putting WeChat ID, email address, Weibo ID, etc. in text form to facilitate users to search and add.

2) Answers/Articles

Display WeChat ID, public account, external links, etc. at the end of video content, video introduction, articles and ideas to attract users to jump to the corresponding place and achieve traffic diversion.

3) Comments section

By replying to keywords in the comment section, users can receive benefits in private messages. Zhihu hosts can also send benefits by sending their own WeChat accounts, official accounts, etc. to achieve traffic generation.

4) Private Message

Traffic can be generated by sending QR code links, WeChat accounts, etc. in private messages, or by prompting users to return to the article and click on a card to enter the official account.

5) Live broadcast

By asking questions through private messages and answering questions online/privately, interaction is created to encourage subsequent traffic; traffic is achieved by displaying column names, public account names, etc.

06 Little Red Book

1) Account information

You can only put your email address in your personal profile. By putting your email address, users can contact you through your email address. You can set up an automatic reply to your email, and the content will be your WeChat ID or other contact information.

Please remember that Xiaohongshu’s review is strict. Don’t be silly and just write VX, add WeChat, etc. Almost all the words you can think of will be detected, not to mention URLs and QR codes.

2) Trumpet Comment Method

The small comment method is relatively safe and the most recommended method.

The specific operations are as follows:

(1) Prepare a small account, change the name to a nickname similar to the main account, and change the album name to the contact information you need to attract traffic

(2) Then leave a comment under the big account, sorting the most popular comments at the top;

3) Pinning Notes

Because too many private messages from users may easily lead to account restrictions, you can post a special note and pin the note to the top, so as to better guide private domain traffic.

For this pinned note, you can write about the value that can be gained by adding you on WeChat, or you can write something more thoughtful, letting fans know what value you can bring to them and giving them the motivation to add you to their private domain.

4) "Check-in" function

This method is really clever and unique. It uses the "check-in" function of Xiaohongshu to "openly" display your advertising space on your personal homepage. Specific steps:

(1) Click on the yellow circle in the upper left corner of the homepage to enter

(2) Enter the "Check-in" function

(3) Select custom punch-in

(4) Post the information and pictures you want to guide

(5) It is best to release each work at a certain interval, rather than releasing them all at once

5) Private Message

There are some misunderstandings that you need to pay attention to when sending private messages on Xiaohongshu. For example, if you repeat the same content three times, it can easily be judged as marketing promotion information because the text and pictures are the same.

The correct operation when we send private messages:

(1) You cannot reply continuously or you will be banned. Reply to different users, and wait for 3 minutes before replying again.

(2) Prepare pictures with contact information in advance and use pictures instead of text to reply. It is best to have one picture for each user.

6) Live broadcast

In terms of traffic diversion methods, the anchor can guide users to add private domains through oral broadcasting, or guide them through private messages. It is best to use some welfare baits to increase user enthusiasm. The fans on Xiaohongshu are relatively accurate, so there is no need to worry about the accuracy of the fans.

Before each live broadcast, it is best to make a live broadcast preview in the private community to maximize the popularity of the live broadcast room and form two-way traffic.

7) Enterprise Account

Enterprise accounts are products that the government has been strongly promoting for establishing links between merchants and users. There are no restrictions on contact information and off-site information mentioned in private messages on corporate accounts, and traffic can be directed legally.

First and foremost, the most important function is that it supports binding addresses and phone numbers. This can effectively add WeChat for traffic diversion and conversion. If you have a store, you can directly guide customers to the store.

07 Weibo

1) Background banner image

In the background image at the top of the Weibo homepage, you can guide users to add personal WeChat, public account and other information, usually in conjunction with benefits to guide users to add.

2) Personal profile

A common way to attract traffic on Weibo is to leave your WeChat ID, public account name, email address and other information directly in the introduction area. For safety reasons, some emoticons or homophones are usually used.

3) Weibo/Articles

The content on Weibo can be used directly to attract traffic. Weibo or graphic content can directly mention WeChat accounts, public accounts, and even external links, with fewer restrictions.

4) Comments section

The comment section of Weibo content can also be used to attract traffic by leaving your own contact information, or by guiding private messages through benefits, and then further adding private domains.

5) Fans

Individuals can create their own fan groups, guide users into the fan groups, and then guide them to add private domains in the group.

08 Today's Headlines

Currently, all mainstream self-media platforms can be used for traffic diversion, such as Toutiao, Baijiahao, Sohuhao, NetEasehao, Dayuhao, etc. Because Toutiao has more users and more comprehensive functions, we will take Toutiao as an example below.

1) Graphic content

We can use baits such as useful information/benefits in the article to get users to interact with you via private messages, and then further guide them into the private domain. Moreover, private messages must be followed, which can also increase the number of followers for the Toutiao account, killing two birds with one stone.

2) Comments section

You can leave your contact information in the comment section of the graphic or text content. It is best to guide users to send private messages in the form of keyword replies, and then further divert traffic to the private domain.

3) Private Message

Private messages are divided into active and passive. You can proactively send private messages to fans who are already following you. By using welfare bait, you can send them scripts from time to time to guide them to your private domain. For passive private messages, you should automatically reply with keywords and provide instant replies through the menu bar and guidance within the article.

4) Weitou.com

Micro headlines can be published within Toutiao. A safer method is to use welfare bait to guide users to actively send private messages, and then conduct private domain diversion.

5) Question and answer traffic generation

The Q&A section on Toutiao still has a considerable amount of traffic. Similar to text and image content, after answering a question, we can leave the corresponding contact information at the end to guide users to add private domains. It is recommended to try to find some popular questions related to the industry to answer.