Kuaishou Operation: Inventory of techniques to increase followers!

How to operate Kuaishou and increase followers quickly and effectively?

This confuses many friends who are doing Kuaishou promotion and operation. I receive a variety of questions every day.

For example, a Kuaishou account has been registered for a week, but the number of views for each video is only around two to three hundred, and some are even worse. So what is the problem?

Also, the works released previously had thousands or tens of thousands of likes and views, so why are there suddenly only a few hundred or even less than a hundred views? These are the problems that friends encounter when operating Kuaishou accounts.

So today I will talk about the correct way to increase followers on Kuaishou.

Kuaishou New Account Operation

First of all, before creating a Kuaishou account, new users must understand the Kuaishou rules. Many people know Kuaishou, but don’t understand it. Regarding Kuaishou, newcomers to Kuaishou must know the following points:

1. Kuaishou mainly displays content in three directions: "Follow", "Discover" and "Same City". "Follow" and "Discover" are sections of the same level, with the aim of giving users more choices for content.

2. Kuaishou can create "group chat" to increase interaction between Kuaishou fans and Kuaishou friends.

3. The Kuaishou "Say" function is also designed to further increase fan interaction. Sayings can be published in two ways: through filming and text.

4. Kuaishou’s traffic distribution is mainly based on user social attention and interest regulation, and the main recommended content is the “Follow Page” content.

For a newcomer, or a new user, who has just entered Kuaishou, the algorithm will first analyze the account based on its registration information, geographic location, surrounding users, etc. This is the process of the system getting to know you.

So how do we make good use of the exclusive rights of new user accounts?

1. Name: directly indicates identity; has individual characteristics; easy to spread, no uncommon characters

2. Avatar: It is recommended to use a real person's avatar; the style should be consistent with the content

3. Header image: Avoid using images with a lot of dense text

Design and select header images based on account positioning. There are currently three common forms:

1. It is a supplement to the account information;

2. It is to guide attention;

3. A picture background that is consistent with the account style;

4. Describe yourself in the most concise words, that is, the introduction;

Key point: The Kuaishou account homepage only displays three lines of profile information, and the operator needs to display all important information within these three lines.

Pay attention to the cover and title of the work

Be a "cover party"

1. Vertical screen production will contain more video information and bring more visual impact

2. High color saturation

3. Ensure that the main content of the cover is complete and easy to identify.

Be a "title party"

1. The font color contrasts with the background;

2. The main title should be concise, preferably no more than 10 words;

3. Increase the sense of interactivity, use more imperative sentences and interrogative sentences, and amplify the dramatic points.

4. Keep the format and layout neat and uniform.

Best time to publish your work

In the early stages of an account, having content alone is not enough. You need to make good use of traffic peaks, publish works, and gain the attention of fans.

1. The most active time for Kuaishou users is from 6pm to 9pm.

2. Other content release time periods include the morning rush hour and late night time.

Works Promotion

To promote the works here, you can choose Kuaishou’s own headline promotion. There are three main forms of official headline promotion: "Discovery Exposure", "Exposure in the Same City", and "Top of the Headlines", covering the three major sections of Kuaishou, but the promoted content must be published within 30 days.

Among them, many Kuaishou operation partners have given Xiaoyou feedback that the effect of Toutiao delivery was not ideal and did not achieve a 1:1 delivery result. If you have the budget to promote your works on the headlines, Xiaoyou suggests that you only focus on the number of views. For other forms of contribution such as following, liking, and commenting, please contact the editor.

Only by doing every point well, grasping the details, and understanding the Kuaishou mechanism can you really operate Kuaishou well and increase your fans. However, as an operator, you must not ignore the content and creativity of the video. Only high-quality content can attract more fans.

The above is what the editor shared with you today about the Kuaishou operation and fan-increasing skills. I hope it will be helpful to all Kuaishou operation partners. For more Kuaishou operation skills and strategies, please continue to follow the editor!

Author: Xiaoyouji

Source: Xiaoyouji

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