8 tips for through train promotion

Through train promotion skills

Many people feel that they have joined the through train for a while, and the traffic has increased a little, but the sales are not very good. The money is spent but there is no effect. I think this is the most annoying thing for most new users. Today I will share some simple tips with you.

01. Number of promoted products

Regarding the number of products promoted, when the through train was first launched, most people were either reluctant to spend money and promoted only one or two products at a time, or they did not know how to spend money and thought that more products meant more traffic, so they promoted the products desperately. I saw a friend who actually promoted more than 200 products in his entire store. I was dizzy at the time. I said, are you promoting this? It seems like a waste of money!

In fact, these are all normal. So how many products should we promote? I think 2 to 3 products each time are enough. Why do I say that? Think about it, I promote 2-3 products each time, but after promoting these products, Taobao searches basically rank them according to traffic and credit popularity. After these products have increased traffic and popularity through the Through Train, we can abandon these products and no longer promote them through the Through Train, because these products are already ranked at the front when searching, and they already have a good advertising position. Why should we spend money to promote them, right? Therefore, in terms of the number of promotions, you should promote 2-3 products in a targeted manner, and then once they have gained a certain level of popularity, immediately switch to promoting another product. This saves money and is effective, so why not do it!

02. Targeted

As mentioned above, you don’t need too much to promote using the Through Train. We just need to choose targeted products to promote. Through my observation of the Crown online store, I feel that there is no need to promote the entire store. That would be a waste of money and is not something that ordinary people like me can afford. What are targeted products? Everyone knows which products in their store are easier to sell, which ones have more stock, and which ones are most likely to make customers buy them at a glance. Then just select those few products. As the saying goes, be selective but not numerous. It is better to promote a few products in a targeted manner than to promote them everywhere, right? So, promote 2-3 products in a targeted manner and promote the others in general. Currently, Taobao does not restrict promotional keywords.

03. Keywords

Some people say, why do we need keywords? That's right, that's what I'm saying. When you promote a product, for example, if I sell canvas bags, I will definitely not write "genuine leather bags" or "mobile phones" as keywords. Why? Because in my opinion, when buyers are buying things, their searches are targeted. Generally, the search terms are related to the things they really want to buy. People can't be so bored as to just search and see advertisements. Since they search for products only when they have needs, why don't we cater to their needs and write down the keywords. If you sell bags, you should write down the keywords of your bags. If you sell clothes, you should write down the keywords of your clothes. If what you write is irrelevant, even if you are ranked on the first page, it won't be of much use. In the end, in addition to consuming the points you have, there will be some useless traffic left. I originally went to look at watches, but accidentally entered your bag store. I don't buy bags. I'm wasting your money by clicking on yours. I'll just turn around and leave. If you want to give me some like this, I can't do anything about it. No. Therefore, you must write the keywords clearly and try to be as close to the essence of your product as possible. This way, the chances of interested buyers purchasing will be much greater once they click on it.

04. Select key products

What are key commodities? Think about it carefully, what is hot-selling? On special? Yes, these can all be considered key products, and don't forget one more thing, products with sales records are even more key products, because no matter whether they are hot-selling or discounted, that is only the sunshine of some people. We have to face the general public, and sales records can be more powerful proof. The public's eyes are sharp, and we are not lying. So when choosing products, you must also pay attention to be sure to choose products with sales records. In 2018, the gameplay and rules of Taobao have changed too much. I have made a new mind map [The latest Taobao search weight model and optimization techniques in 2018]. You can see 185, the middle is 925, and then 102. I will send this mind map to you for free, and I have also prepared more than 100 Taobao operation skills for everyone, covering search operations, through trains, Taobao promotion, content influence and many other aspects, which will be sent to everyone together!

05. Recommended products

Now that we have chosen the products to be promoted, written the keywords, and selected products with sales records, can we start promoting them right away? Wait a minute, we have one more step to do, and that is advertising. How to advertise? You can think about it this way, why should I spend a few dollars to exchange for a one-time opportunity? Could I use the money I have earned more wisely? With this idea, we have to think about it. For example, if I promote product A, in addition to putting all the information about product A, can we put some other promotional advertisements? The answer is yes, it is absolutely possible. We might as well take a look at those crown-level stores and you will find that they use this point very well. Under each of their products, there are advertising links/picture links for other special offers or hot-selling products.

We can copy and use it, and we have spent money to do it, so we have the confidence to do so. Therefore, we make rational use of space and money. Under the products promoted by the through train, we can appropriately put some picture links or text links to other special and hot-selling products in the store.

06. Choose keywords wisely

After we have carefully selected the main products to promote and done a good job of advertising the products, we can promote them with confidence. When facing the through train keywords, we may follow the public and choose the keywords recommended by Taobao. These are all correct, but they are very expensive. You may not believe it, but for the keywords I have seen, if I want to rank at the top, the minimum is 0.5 cents per time. Let's do the math, how many times can you click on it for one thousand yuan? According to this ratio, it is only 2,000 times. Do we have the budget for 2,000 transactions? There is no such good thing!

Therefore, when selecting keywords, we must also choose them in a targeted manner. For example, if my family sells canvas bags, then I will choose a product and mainly promote several keywords such as "canvas bag" and "cloth bag", and then select a large number of other keywords. Of course, those other keywords are for you to try your luck, so just take 0.1 cent per time! Therefore, for each product we promote, we mainly promote 2-3 keywords.

07. Don’t compete with yourself

After we have selected several keywords and then promoted them, it is not enough to just select keywords. Because in order to have better sales and be more professional, most sellers sell only one type of product in their stores. So what should we do when we encounter this situation? Don't be foolish and compete with yourself. How to put it, for example, if you sell bag A and select the keyword “canvas bag”, and bag B is also the keyword “canvas bag”, then it is equivalent to competing with yourself. Why bother? It’s such a waste.

So what should we do? This is what Lao Wang did. For example, our family chose bag A, and the main keywords for this bag are "canvas bag" and "cloth bag". Then I chose bag B, and I did not choose "canvas bag" and "cloth bag" as the main keywords for bag B. I chose bag B, which has a more feminine flavor, as the through train, and for bag B, I chose "fashionable women's bags" and "ladies' bags" as the main keywords. This way, I would not touch the train, and I could promote it to the baby, which saved money. Don't let your product keywords collide with each other.

08. Through Train Ranking

Speaking of this ranking, it is the key to saving money. How should I put it? Many people think that being on the first page will have the best effect. I would say that is not necessarily the case. How should I put it? Based on our own experience of buying things, generally speaking, we must look at the first three pages, unless the product we want is on the first page. Therefore, we don’t have to display it on the first page or rank it first. Of course, the effect will definitely be good if it is on the first page.

As a money-saving expert, I believe that ranking bidding is already very effective in the 12th to 16th positions, and there is no need to be at the front. After all, being at the very front is something that not everyone can bear. Since the effects are almost the same, why must you be at the first place? What do you think?

Author: Traffic Consultant

Source: Traffic Advisor