After studying Mi Meng's 100+ articles, I discovered these secrets...
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Mimi Meng - a super V in the field of new media writing - a controversial writer. People who like her think that she is full of righteousness and regard her articles as a guide to life, reading them every day. People who don't like her think that she is prone to swearing and has a bad temper, and they regard her articles as poisonous chicken soup and sneer at them. But no matter how she sells her own stories or the stories of her colleagues and friends, it is undeniable that Mimi Meng's ability to select topics, manipulate words, grasp hot topics and angles of approach are all beyond the reach of ordinary people. Regardless of her merits and demerits, Mimi Meng's ability in operating her own media is indeed worthy of learning from for the majority of media professionals. Why are the articles written by Mimi Meng so magical that make people love and hate them? What is special about her articles? How can we write articles like hers? As a new media editor, I tried to classify and sort out Mi Meng’s recent 100+ articles in detail, to see if I could extract Mi Meng’s writing methods and techniques from them. If possible, I also hope that the results of these analyses can be helpful to you who are reading this article. Note: The conclusions in this article are based only on Mimi Meng’s recent 100+ articles. Her personal remarks on blogs, Douban, and Weibo in her early years are not discussed in this article. 1. The routine of topic selection Mi Meng’s audience is mostly young men and women from first- and second-tier cities, and most of her fans are female. In terms of article selection, most of Mimi Meng's articles generally follow this pattern: collecting all topics related to popular topics such as women's growth, gender relations, mother-in-law and daughter-in-law relationships, workplace issues, etc. from Zhihu, Weibo, stories of friends around her, readers' comments, current social hot spots, etc., and then creating articles based on the topics. The articles he created can be roughly divided into the following categories: 1. Angry at men for being unreliable, scumbags, and having irrational patriarchal thinking In this type of content, Mimi Meng usually uses stories of men cheating, being unfaithful, and changing their hearts as the background to express her feelings. A typical example is: On January 9, Chen Sicheng was exposed for cheating on his wife. From January 9th to 12th, Mimi Meng published three articles in a row with Chen Sicheng and Tong Liya as the starting point, and each article had a different interpretation angle, which could be called a small serial. She criticized Chen Sicheng, all the scumbags including Chen Sicheng, and Tong Liya's father from all aspects and angles, and successfully played the role of a spiritual mentor.
On the day when Chen Sicheng's cheating was exposed, when everyone was discussing enthusiastically "Why did Chen Sicheng cheat on Tong Liya when she is so beautiful?", Mimi Meng published an article - "Chen Sicheng: After the Beijing love story, there is the Shanghai 3P story". After a lot of criticism, she put forward the view that "the only reason for a man to cheat is that he is a bad person." After criticizing the parties involved in the incident, on the fourth day, Mimi Meng took a different approach and criticized Tong Liya's father - "The decency of the straight male cancer parents, the sorrow of Tong Liya". She used the straight male cancer remarks of Tong Liya's father to deduce patriarchal ideas, and angrily criticized that many Chinese parents are straight male cancer. When an event is still in the stage of nationwide discussion, topics related to this event will all have their own traffic . At this time, many self-media often use an article to interpret the incident as soon as it breaks out, and then take no further action. As for Mimi Meng, when the topic just became popular, was at its peak, or was still hot, she focused on the incident and approached it from different angles, criticizing the men involved in the incident and helping the women who had been cheated on to vent their anger. She acted as both a messenger of justice and a confidant sister, fearing that other women would encounter such an incident. 2. Angry at women for not being ambitious and independent Mimi Meng is not only angry at men, but also at women when appropriate, which seems to be a bit like she is disappointed in women. In this type of content, Mimi Meng usually expresses her views based on the lack of independence of women in the context of mother-in-law and daughter-in-law relationships, husband-wife relationships, father-daughter relationships, and mother-daughter relationships. For example, some time ago, there was a popular answer on Zhihu about the question "Why do many women hate having children?" The general idea was that the answerer did not want to have children, but her husband and mother-in-law both wanted her to have children, and told her to just give birth and they would raise the children. The answerer was so angry that she actually gave birth to a child, and then gave the child to her husband and in-laws to raise. She didn't care about the child at all and thought she was cool and independent by doing so. The answer of the respondent was recognized by many girls, and they regarded her as a role model of new women. The answer was also edited into an article and reprinted many times. At this time, Mimi Meng stood up and first said that the reason why this article was popular was because everyone felt a sense of revenge from the answerer's description. Then they started to criticize the answerer, saying that her behavior was not independent, not feminist, not free and easy, and not revenge against straight male chauvinism. It is an extremely irresponsible behavior. In essence, it is still opposing straight male cancer with the way of straight male cancer, and opposing the way of losing father parenting with the way of losing mother parenting. You think you are cool, but in fact you are very pathetic. Finally, the idea of "never have children for anyone" is brought up, giving a real positive example of a new woman who should be regarded as a role model. Finally, let me express my sublimation and wish. May every child come into this world because of enough love and expectation, and not for any other reasons. When everyone thought that the first protagonist's approach was right and wanted to follow suit, Mimi Meng poured a pot of water over them, and everyone was enlightened and felt like they were saved. 3. Angry at all kinds of phenomena that you don’t like Mimi Meng often makes enemies and criticizes others, and she is often ruthless towards any phenomenon that she doesn't like. In "How to ruin a child during the Chinese New Year? In the article "Chinese-style teasing of children", Mimi Meng started from the interaction between her relatives and niece, and angrily criticized the phenomenon that some adults use their experience and age advantage to scare children. She used some negative examples to illustrate the terrible impact that adults' malicious intimidation would have on children, and pointed out the view that "Chinese-style teasing of children is a culture of the survival of the fittest." In the article "'The child is young, can't you be more accommodating?' 'No'", Mimi Meng angrily criticized the naughty children by enumerating a series of "crimes" of the naughty children, and pointed out the view that "naughty children will never automatically become good, they will only grow up to be naughty adults." The above phenomena are often encountered in our daily lives, but we are helpless about them. Through her angry attacks, Mimi Meng can easily make readers empathize with her and resonate with her emotions, thus playing the role of a messenger of justice. 2. Title routine 1. The title is related to "sex" On places like Toutiao , headlines related to "sex" tend to get more clicks , and the closer the words are to "sex", the more eye-catching they are. Mimi Meng obviously mastered and applied this point very well. The positioning of Mimimeng ’s official account is a new outlook on life. Topics related to gender are what Mimimeng writes about most often and are also the most popular with the audience. In Mimi Meng’s articles, there are many titles related to “sex”. These titles are often straightforward and explicit, which makes people associate and want to click.
In Mimi Meng’s title, technology is not the primary productive force, sex is. So, is Mimi Meng’s article really as popular as the title? No. When you see the title "After many years of marriage, it turns out I'm the mistress", you may have imagined many stories of quarrels between the wife and the mistress. After clicking in with curiosity, you see a story about a mama's boy. The husband of a colleague's best friend is a mama's boy. The relationship between her husband and mother-in-law is too close, making her feel like a third party. The core theme of the article is to advise everyone to stay away from mama's boy. When you saw the title "There is one thing that is more important than a man's size", your eyes might be attracted by the man's size, so you clicked in. However, what you saw was an article about how important a man's character is, and the article ended with an advertisement. This is not an exaggeration. After all, the above articles are more or less related to both sexes. What is even more exaggerated are some of the "sex" titles that are seriously inconsistent with the main text. "In Europe, someone put his hand into my pants..." tells some interesting stories during the Mimi Meng team's trip to Europe. "During the New Year, we always have to do some things that are not suitable for children" is about what to do at parties during the Spring Festival. The content is based on stories from netizens and is purely funny. "If you want to talk, please take off your clothes first. ! 》 talks about how to dress more eye-catching at parties during the Spring Festival. The content is also based on stories from netizens and is also purely funny. This is one of Mimi Meng’s tricks for choosing titles: no matter what type of article it is, the title will try to be more about “sex”. Even if the article itself has nothing to do with sex, try to make it relevant. Of course, after reading the article, do you feel that you have been deceived by the title? Won't. Because at this time the title is no longer important. The mission of the title is to attract you to click in. The moment you click in, the mission of the title has been accomplished. As for whether you can finish reading the article, that is the mission of the main text. 2. Titles contain questions, conflicts, and opinions In addition to being related to "sex", Mimi Meng's titles are also very good at using questions, creating conflict points, and incorporating opinions into the titles. Many of Mimi Meng’s titles are presented in the form of question sentences.
Moreover, some question marks will be followed by a few simple words to clearly state the position of the article.
The advantage of asking questions is that it is easy for readers to identify with the question, as if it is a question they themselves are asking, or as if the author is asking you a question. When readers see an interesting question, they often fall into thinking, and during this period of thinking, they open the article. The title clearly states the point of view of the article, which will also give readers a refreshing and neat feeling. Do you agree with my point of view? If you agree, please click in to see how I came to this point of view. If you disagree, please refute me. In addition to raising questions and expressing opinions, the appearance of conflicting parties in the title will also arouse readers' curiosity.
"The principal wife" and "the mistress" are naturally incompatible. Putting these two words together is full of drama, and it looks like they are about to fight each other. "83 years old" and "sex life" seem to be a bit contradictory, but when these two words are put together, your curiosity will be aroused. These conflicting parties make the title seem more full. Just by looking at it, you can imagine a big drama in your mind. You deserve it. This is Mimi Meng’s second trick for choosing titles: the title must be suspenseful, conflicting, simple and crude enough, and able to conjure up a big drama of quarreling. 3. Content structure routine Judging from the articles Mimi Meng has published in the past three months, there are some specific patterns in Mimi Meng’s articles. Generally speaking, its commonly used content structures can be divided into three categories. The first type: The article states the point of view at the beginning, then uses four or five small examples to support the point of view, and then ends with a sublimation to elevate the article to a higher level. The second type: An example is given at the beginning of the article, and the example is relatively complete, with background, details, and character portrayal. It will take up four-fifths of the article. After the example, the point of view is stated, and then a simple interpretation of the point of view is given. There is another category that is pure story, where the entire article is a love story and there is no clear point of view at the ending. But these stories often have one thing in common: no matter how tortuous the process is, the ending must be very sweet. Among them, the first type of content structure is the most used, so in this part I will take the first type as an example to explain in detail Mimi Meng’s routine in content structure. Articles of this type written by Mimi Meng often have very little foreplay. Usually, before she finishes five sentences, she has already undressed and gotten straight to the point, expressing her views. Then a series of examples are used to explain the point, which is then culminated in a sublimation process that leads to a climax. 1. Foreplay: Get straight to the point When talking about the benefits of getting straight to the point, Chinese teachers in junior high and high school will generally tell you that getting straight to the point can clearly state the article's argument, clarify the article's central idea, and lay the foundation for subsequent arguments. What the teachers said is right. However, nowadays, when many readers use fragmented time to read, in addition to the above advantages, getting straight to the point can also catch the reader's attention at the beginning of the article and help them get into the mood quickly. The article "There is only one kind of man in the world who will never cheat" begins like this:
There is not a single word of nonsense in this opening. The first sentence is related to the hot event at the time (Chen Sicheng's cheating), and then directly leads to the core point of this article: men who have fear in their hearts are less likely to cheat. The article “Does He Love Me?” Actually You Know It in Your Heart begins like this:
The core question of the article is raised at the beginning, followed by a neat answer that is straightforward and simple, without any dragging. Most of Mimi Meng’s articles are chicken soup articles. What does chicken soup mean? If I have time, I will drink a little, it doesn’t do any harm anyway. If I don’t have time, I won’t drink it, it can’t be eaten as a meal anyway. If a chicken soup article drags on from the beginning and fails to get to the point, readers will easily leave. Who will care about how your soup is cooked? 2. Main topic stage: Use extreme examples to explain the point What Mi Meng’s articles lack the most is examples. Mimi Meng likes to give examples of various viewpoints, including her own, her friends', colleagues', readers', friends' classmates', and colleagues' distant relatives. The list goes on. If you study these examples carefully, you will find that they look very full, with many details and a sense of picture, and sometimes even the characters' personalities are portrayed vividly. Moreover, these examples are particularly extreme. The main theme of the article "There is one thing that is more important than a man's size" is to talk about how important a man's character is. In this article, Mimi Meng used many extreme examples to illustrate how bad a man with bad character can be. For example, a friend's ex-boyfriend initially just had a choking mouth and low emotional intelligence, but later he even felt that admitting to prostitution was a very upright thing; a fan's boyfriend initially just had a bad attitude towards the service staff, but later it evolved into domestic violence; a colleague's ex-boyfriend initially made friends only to see if they were useful, but later he cheated on his colleague and decisively broke up with her after hooking up with the son of an official; a friend's husband initially just liked to tease the waiters, but later it evolved into a threesome after marriage. Mimi Meng uses these extreme examples of ordinary people to make you feel that these men are simply not human beings, and makes you feel that it is really necessary to read this article carefully. But are there really such bad men around us? Not necessarily. If we were not the person involved, at most we would just think that he has a bad heart and poor character, but we would not be able to deeply understand how bad he can be. If I just give some very common examples, can you understand the importance of character? Not necessarily. So at this time, the importance of extreme examples becomes apparent. It is precisely because of these extreme examples that you feel that it is so important to distinguish the character of people around you, and only then will you feel that this article is worth reading. 3. Climax stage: some practical tips to calm your nerves If you think that chicken soup articles are just for inspiration and you will forget them after two days, then you are too naive. There is also useful information in the chicken soup. In the article "You Can Never Wake Up a Man Who Wants to Be a Cheap Man", you will not only see examples of some girls who keep making excuses for scumbags and are unwilling to break up after being hurt repeatedly by them, but you will also understand in the end why these girls are willing to belittle themselves.
After stating the point of view and giving examples, the article "There is something more important than a man's size" also gives you some practical information: how to tell whether a person has good or bad character.
Some articles have a soothing stage after the climax. For example, the article "The Dignity of Male Parents and the Sorrow of Tong Liya" lists the reasons why many parents treat their daughters in a male-dominated manner, and then shares a video of a foreign father's moving speech at a girl's wedding. As the ending of the entire article, it is particularly heartwarming. This is the brilliance of Mimi Meng. The chicken soup is not only rich and rich, but also leaves you with an endless aftertaste and a lingering fragrance. 4. Common writing skills routine 1. Create a dramatic effect by contrasting positive and negative examples There must be contrasting examples to create conflict, and when both positive and negative examples are extreme, dramatic effect will be created. In the same article "There is something more important than a man's size", after Mimi Meng gave the above negative examples to illustrate how bad bad men can be, she also gave some positive examples to illustrate how good good men can be. Finally, it is natural to use four points to explain how to judge whether a person has good or bad character. It elevates the whole article. Just imagine, if this article only contained negative examples, you would only feel that this article is worth reading, and the purpose is only to prevent yourself from meeting the wrong person in the future. But what if we give some positive examples after the negative examples? After giving you some examples of how bad bad men can be, I also gave you some examples of how good good men can be. It will make bad men seem worse and good men seem better. Strengthen your memory and increase your interest in reading this article. At this point, you will not only think that this article is worth reading, you will even think that this article is worth collecting. Mimi Meng's use of these examples and her grasp of rhythm are perfect. As to whether all the examples are true, we don’t know. But this is not the most important thing. What is important is that you can understand the point she wants to make through the examples. As for whether the examples are a bit biased and whether the readers believe it, that is another matter. 2. Get closer to readers through self-mockery, self-deprecation, and vulgarity at the right time Mimi Meng has made fun of herself in her articles more than once, and has said more than once that she is fat, short, and cowardly. Moreover, at the end of almost every article, Mimi Meng will have PS, PPS... to tell some self-deprecating anecdotes about herself or her company, interact with readers, and double the favorability. Not only can you criticize yourself, but you can also criticize the people around you. For example, the article “In Europe, someone put his hand down my pants…” is divided into 7 small parts, telling about the interesting things that the company members encountered when they traveled to Europe together.
Successfully upgraded a narrative essay into a practical article. Such articles can not only enhance favorability by sharing interesting things that the team does together, but also give some good suggestions at the end, so that the article does not become a self-congratulatory article. The author needs to have intentional exchanges and communication with the readers. Self-deprecation, self-mockery, and joking with the readers can naturally bring him closer to the readers. Coupled with the advantage of the WeChat platform itself that allows messages, authors can not only make fun of themselves in the article, but also joke with readers in the comment section, making it easy to be liked. If celebrities put down their airs, they will attract many passers-by fans. If writers put down their airs, they can get closer to readers. If they don't put themselves in a high and mighty position and make themselves unreachable, they will give people a very humble feeling and naturally attract countless fans. 3. Express strong emotions through inflammatory language Mimi Meng's articles are inflammatory, which is a major feature of Mimi Meng's articles and also a more controversial point. Readers who like Mimi Meng think that this is her true nature, while those who don't like her think that this is full of violence and incites public emotions. In the article "Chen Sicheng: After the Beijing love story, there is the Shanghai 3P story", when mentioning the statement "cheating is a man's nature", Mi Meng's words were fierce and she used many swear words (fuck your nature, what the hell...), you can clearly feel in the writing that Mi Meng is angry and she is really venting for the women who have been cheated on. This can easily resonate with people and arouse their goodwill, thinking that Mi Meng is very brave, has a very positive outlook, and she has really vented for the women who have been cheated on. In the article "You Can Never Wake Up a Person Who Wants to Be a Shameless Person", Mimi Meng first cited some examples of women who were repeatedly hurt by scumbag men but still refused to break up, and finally led to the conclusion: Everyone has the right to jump into the fire pit. After all, we can never wake up those who insist on being a shameless person. This seems to be scolding these women for being cheap, but if you read it carefully, you will feel a bit disappointed. It feels like your friend is trying to persuade you, and when he can no longer persuade you, he starts to scold you. This can easily trigger goodwill. Women who are in a maze will think that Mimi Meng is an intimate sister at this moment. In some articles, Mimi Meng would directly define the protagonist of the story as "straight male cancer, virgin cancer, bitch, low bitch..." etc. Through these more extreme words, she expressed strong emotional colors, making readers feel more exciting and enjoyable while reading the article. V. Conclusion The above is my analysis of Mimi Meng’s writing routine. It may not be reliable, but I hope it can be of reference to you. Summarizing Mi Meng’s writing routines does not mean that Mi Meng herself uses these routines. Mimi Meng has her own rich experience, sophisticated writing style and thoughts on life. These are her core, and routines are just forms. Summarizing the routines does not mean that I fully agree with these routines. Mi Meng's articles are extreme in both love and hate. They will exaggerate a person's shortcomings and sometimes describe the world as too bad, giving people a feeling that is full of negative energy. These are all things I do not agree with. In the process of summarizing, I have tried my best to be objective. If there is anything wrong, I hope you can point it out. In a few days, I will try to use the routines of Mimi Meng that I have summarized to write a Mimi Meng-style article to verify whether these routines are feasible. You are welcome to criticize me at that time. Mobile application product promotion service: APP promotion service Qinggua Media advertising This article was compiled and published by the author @(Qinggua Media). Please indicate the author information and source when reprinting! |
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