6 most commonly used public account mutual promotion and follower increase techniques!

As for myself, I am currently working as an operations editor. Sometimes I feel that I am doing mundane tasks day after day, and it seems that I have gained nothing substantial. However, even if they are trivial things, I can gain some experience by doing them for a long time.

Although I am not an expert in new media operations , I have done mutual promotion of WeChat public accounts several times before. Today, based on my previous experience, I will summarize the mutual promotion of public accounts from the following aspects.

1. What is mutual promotion?

Let’s first define mutual promotion. In layman's terms, mutual promotion is based on the WeChat public account platform, through graphic methods, reading original text methods, end-of-text copywriting and other methods to exchange resources with big names who have a certain number of fans, so as to achieve the purpose of increasing fans .

2. How much do you know about mutual promotion techniques?

Speaking of mutual promotion, it may be unfamiliar to those who have never done new media operations. But if I give you a few examples, you may suddenly realize that you are exposed to the concept of "mutual promotion" every day.

Then let me show you a few pictures, and then it will be easier to understand when I summarize the mutual promotion method~

Now let’s get to the point and see how the common mutual promotion methods work.

1. Read the original article and recommend it to others

Reading the original text and mutual promotion means that when we finish browsing an article, we will see a "read original text" link at the bottom of the article. Generally, this link will lead to the public account link of the object of mutual promotion. like:

How to do it : When editing an article, just add an external link at the bottom of the article.

Advantages : The location is inconspicuous, it will not disturb the user too much, and the operation process is simple.

Disadvantages : The objects of mutual promotion are limited, and only one link can be added; the link appears at the bottom of the article, which requires very high quality of the article content. Otherwise, due to poor article quality, the user may jump out before browsing to the bottom of the article, and it only increases the number of views without attracting attention.

2. Mutual promotion at the end of the article

Add an introduction to the mutual promotion account at the end of a certain graphic or text message ( including: WeChat public account name, WeChat ID, and introduction ).

How to operate : Simply add the name, ID, introduction and other information of the public account at the bottom of the picture and text message.

Advantages : Directly guides attention, suitable for public accounts with matching tone.

Disadvantages : Following is rather troublesome, you need to long press to identify and enter the official account after following.

3. Collaboration and promotion of pictures and texts

The mutual promotion of pictures and texts means writing a soft article specifically to advertise a specific article or directly push an article containing several mutual promotion objects.

How to do it : Gather the basic information of about 10 mutual promotion objects (public account name, WeChat ID, introduction) , write the information of all the mutual promotion objects into a graphic message, and add relevant guiding copy . All public accounts participating in the mutual promotion will be pushed once in a round-robin manner .

This leads to another concept called “round-robin” , which means that when a public account of the same company pushes information in a picture and text message, the information is placed at the top, and other mutually recommended objects are sorted from high to low in the picture and text message according to certain constraints (such as the number of fans, new list index) . The advantage of this is that the order in which each public account appears is rotated, which is more fair.

Advantages : After an interactive tweet is pushed multiple times, its exposure frequency increases and the effect of increasing fans is better.

Disadvantages : It is a soft article and may disturb users, which requires that the fans of the public accounts participating in the mutual promotion must be of solid quality and have a strong fan base.

4. Automatically send messages to other followers

When a fan follows a public account, the public account can set up an automatic reply , and the content of the automatic reply can be set to the information of the person being recommended.

How to operate : Add the information of the object to be promoted to the automatic reply of follow-up in the background of WeChat official account. In this way, when users follow your own official account, they can also promote the associated official account.

Advantages : It will not disturb the user, but it is not recommended for frequent use.

Disadvantages : Users are clearly following their own official accounts, but they see irrelevant advertisements. It is conceivable whether this will cause dissatisfaction among users. In addition, this method can only be seen once by each user when they follow it, so the promotion effect is not ideal.

5. Influencers promote each other

Many people will seek cooperation with big names in the industry. If the quality of their fans is good enough, they can exchange resources . But if they are just a newbie, they may need to invest some material resources to solve the problem. After all, there is no free lunch in the world.

6. Event promotion

For example, you can launch an activity on a public account, and those who follow or forward it have a chance to win relevant gifts. The method is flexible and not unique .

7. Other promotions

Make the QR code into a signature image, promote it offline by scanning the code , and promote it on multiple social platforms such as Weibo, Douban , and QQ Space.

3. How to obtain mutual promotion resources?

1.QQ Group

Open QQ, search for the keyword "mutual promotion" under group search, and you will find that there are so many mutual promotion groups. I really want to join! add! add! But you still need to keep your eyes open to distinguish the real from the fake.

We can add a few first, chat more in the group, observe the situation, and get to know friends. It is best to add their WeChat. People who have been in the mutual promotion circle for many years usually have many related WeChat groups behind them, many of which are of high quality.

2. WeChat Group

Compared with QQ groups, WeChat groups are more accurate. After all, public accounts are based on WeChat. When I was doing mutual promotion before, I had a good relationship with several people. They pulled me into a WeChat group. Later I found that this circle is sometimes big and small, and many acquaintances can be met in various groups.

3. Leave a message

"Keep it simple, speak in a simple way~". We can be simple and crude. We can find the person we want to promote and cooperate with, and leave a message directly under their official account. We have prepared a paragraph of introduction about our official account and the way of cooperation in advance. If the editor behind the official account is not a robot, you can receive a reply from the editor after a while~

4. Customize Menu

Similar to the backend message, some public accounts will indicate the "cooperation" item in the menu section they set up. Click on it and we can get the contact information of the person in charge.

Well, that’s all for this summary. Welcome to discuss and exchange ideas.

The author of this article @40_N compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games