Christmas is coming, how to write copy that takes advantage of the situation?

When it comes to copywriting that leverages hot topics , the key is not in the writing.

Instead, go find the corresponding element keywords . For example, Christmas , what are the representative elements of this holiday? Take half an hour and find as many as you can.

Specific nouns: Christmas tree, Christmas hat, reindeer, Santa Claus, stockings, delicious meal, etc.

Abstract nouns: companionship, happiness, celebration, carnival, gift, etc.

Next, use these elements like needle and thread to sew them onto your brand poster, and you’ll be done with leveraging the hot spot. Whether the final product is beautiful or not depends on the writer 's dexterity.

Recommended reading:

1. Christmas copywriting, take it, no thanks!

2. Keep these Christmas copywriting tips!

Recommended WeChat public account : Uncle Operation (more copywriting and marketing tips )

1. Christmas tree

The Christmas tree is one of the most representative elements of Christmas. As long as your brand products are combined with it, there will be no problem in leveraging this trend. Looking at the posters from previous years, various brands have very creative expressions on Christmas trees. You can use the products to create a Christmas tree in various ways.

Pizza World’s poster is a pizza shaped like a Christmas tree, which is concise and to the point.

Mercedes-Benz simply turned on a light, using its logo and grille to illuminate a Christmas tree.

Toyota used two car keys to make a Christmas tree.

This one from Tide is the most creative, using ink stains to paint a Christmas tree. Add to that the copy “May you have a white Christmas” and it’s a perfect combination.

How do we take advantage of the Christmas tree element? Use products to build a Christmas tree, to give a few examples.

• Mobile phone: The screensaver of your mobile phone is a Christmas tree.
• Headphones: The headphone cables are wrapped into a Christmas tree.
• Lipstick: Use multiple lipsticks to make a Christmas tree. Or stand up a lipstick, and its projection is a Christmas tree, and then the copy writes: This Christmas, lipstick is more beautiful than the Christmas tree.
• Real estate: The green area is tens of thousands of square meters, with thousands of trees. As long as there is a tree, every day is a Christmas tree.

2. Reindeer

The reindeer element is particularly suitable for two types of brands. The first is automobile brands, and the others are Didi Taxi and express delivery industries. The second is the brand endorsed by Lu Han . There’s nothing else to do about it, the name is clever and it takes advantage of the situation well.

For example, the race between the BMW car and the reindeer was really well written.

For example, Lexus will be used as a car for Santa Claus. This is also particularly applicable to the express delivery industry, and I care about Santa Claus. Santa Claus is so old, so don’t deliver it in person. We will deliver it to you by express delivery.

For brands like Lu Han who is the spokesperson, it is easy to leverage the copywriting. For example, KFC would compare the fawn to a reindeer and give everyone a Christmas family bucket, which is a good idea.

So how can other brands utilize the reindeer element? Treat the reindeer as a person and protect it. Let me give you some examples.

• Drinks: When reindeer are tired and sleepy, they drink XX drink.
• Scarf: This scarf keeps warm and can be tied on reindeer to keep them warm.
• Parking APP: Use this app to park quickly, so the reindeer doesn’t have to worry about not having a parking spot, and the gifts won’t be late anymore.

3. Christmas hat

Christmas hats are also one of the main elements of leveraging momentum. In many cases, similar hat products will choose to transform into Christmas hats. For example, condoms.

For example, Durex , put on the "leftover egg hat" and live a peaceful life. The eve of Christmas is Christmas Eve, which perfectly matches our products and has three meanings in one sentence.

For example, the bag can be made into the shape of a Santa hat and held in the hand. What other copywriting can be written using the Christmas hat element? Here are a few more examples.

• Headphones: Add two deer antlers to the headphones and wear them on your head, this is a real Christmas hat.
• Anti-hair loss shampoo: Thick hair is like a Christmas hat.
• Skin care products: The Christmas hat is a queen's crown, and Christmas is the queen.

It should be emphasized here that different elements have different forms of expression. For holiday elements with specific names, you can choose to use the main screen to express them, which is more vivid and lively. For example, stockings and Santa hats.

As for abstract elements, such as happy companionship, copywriting is mainly used to convey atmosphere and emotions. Here are a few more examples.

• Dating website: For Christmas, no singles left.
• Mobile phone video: In the eyes of your parents, being able to look at you more often is the best Christmas gift.
• Reading APP: You can enjoy reading even if you are alone.
• Financial products: The longer your income bill is, the happier your Christmas will be.
• Beauty and skin care: The Christmas carnival starts with a colorful face.

The author of this article @震惊文案黑小指 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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