How to gain millions of followers? These 9 Douyin Blue V big account operation secrets are revealed

When TikTok becomes a standard for corporate marketing , the experience of companies/ brands in using TikTok has become the "password" that many people want to learn. Do you want to know how to create a Blue V certified corporate account with millions of followers? How long have they been playing Tik Tok? What are the methods and experiences? Is there any difference between operating Douyin and other platforms? What benefits has the brand gained from operating corporate accounts? This assistant focuses on 9 popular categories including knowledge, parenting, fashion, dance, food, technology, health, comics, and home furnishings. We invite @咩咩愛历史, @贝贝粒育儿, @末大叔, @单色舞, @极妙厨房, @抖科技, @薄荷健康, @快看漫画, @维意自定义家居, these million-level blue Vs to give you absolutely useful information ~~

@Meimei loves history

Douyin fans: 2.243 million

We started operating Tik Tok in May and June this year. We have three people and usually post videos at night. The traffic is higher on weekends.

@咩咩爱历史’s positioning is mainly historical knowledge, which is authoritative and humorous, otherwise fans will be bored. There are many popular videos on Tik Tok. To be honest, each of them is not a hit for no reason. They must have touched the user's G-spot. If a video cannot retain users within 3 seconds, it is a failed video.

At present, our content output is relatively stable and our number of followers has increased significantly. Enterprises and organizations have advantages over individuals in creating content. Some functions of Douyin Enterprise Account are also helpful to us, such as search ranking, DOU+, pinning, one-minute long videos, etc. We currently have three accounts with millions of followers, and the others are still in incubation. The motivation of content producers must be linked to revenue. The reason why we operate the Douyin account is to continuously expand output, create a content matrix, and work together to form a brand effect.

@BeiBeiLiParenting

Douyin fans: 1.464 million

Beibeili’s slogan is “Beibeili, making parenting full of laughter”, so the tone of our video shooting is cute, relaxed and lively, hoping to make the audience smile. We have a dedicated Douyin operations team, which basically updates 2 pieces of content per day continuously.

Our first Douyin account was launched at the end of February this year, but later some accounts appeared that used our avatars and nicknames, so we certified a corporate account. Then I made the "Real and Fake Li Li" video, which was actually inspired by the "Real and Fake Sun Wukong" in "Journey to the West". Because the image of "Li Li" has always been loved by parents and babies, he will be the protagonist this time. We hope that by comparing corporate and personal accounts, users will learn to identify official accounts, and companies that are also troubled by plagiarism will understand this authentication method.

"True and False Grains" Video

Beibeili is a self-media vertically oriented towards mothers and babies , and the content published on it is all practical and useful information for parenting. Enterprise accounts have some benefits, such as the combination of one-minute long videos and DOU+, which can convey our content to more users in need, broadening the display area and display volume. With an official corporate logo, it is easier to attract big brands to cooperate. An increase in traffic is one thing, but what we value most is good content that can retain users.

If we talk about the differentiation between Douyin operations and other platforms, as long as the style and quality are maintained consistently on other platforms, the fans will be relatively stable. But things change very quickly on Douyin. Not only do you have to stick to your own account tone, but you also have to constantly try out new UIs, make timely adjustments based on user feedback, and be faster and more dynamic, so operating it is both difficult and interesting.

@Uncle Mana

Douyin fans: 2.811 million

I am a writer with millions of readers, and my certified business is also my own media company. In fact, I discovered Tik Tok by accident and saw a lot of positive content. My father and I have a very good relationship, just like the way brothers and friends get along with each other. We usually pay more attention to details and the sense of ritual in life. I thought I could take some photos and share them with everyone. I hope that more and more families will be happier and their lives will be more refined. Tik Tok is more like a mini blog in the era of short videos, so in my videos, most of the time, fathers and sons appear together. I hope to share and record life with my readers in the form of videos.

The video pinning function is very practical. It can select the best works for users to watch, saving their time. The only way to pin it to the top is through corporate certification. In addition, the blue V logo and corporate header image introduction are also good. The blue V can make users more trusting, and the corporate header image display can express more fully.

As for creative inspiration, most of it actually comes from the little things in life. For example, my father likes suits very much and is a typical "old-fashioned man"; I like motorcycles and trendy and cool things. One of our transformation videos was included in the official Douyin weekly selection TOP5. Since it is a record of life rather than a film, most of the videos are shot in one go. For example, when I was shooting the "Travel Requires a Sense of Ritual" series, I told my father that he should get up, wash, and dress normally, and I would be responsible for recording. So the video was very popular after it was released, because it is real and your eyes determine whether you are performing or living your life.

Through playing Tik Tok, we have gained millions of friends who like us, and have also interacted with program directors of major satellite TV stations. Using TikTok to record the rest of my life feels very ceremonial. I am grateful to the TikTok platform!

@monochrome dance

Douyin fans: 2.639 million

We have a dedicated photography team to shoot dance videos, mainly to record the students' achievements and the teachers' demonstrations. After we added the Blue V and pinned our videos, many people sent us private messages asking for advice. Pinning a page not only highlights good content, but also increases the number of visits to the homepage.

In fact, when we first joined Douyin in March of this year, most of the popular accounts were technical ones. Our account has a clear positioning, focusing on dance, and the content is relatively vertical. At first, I was imitating others, then I started to create original works, and I kept enriching the content of my account, and gradually I gained attention. In August, a high-quality dance MV made our account popular and we started to gain followers. Later, we filmed C哩C哩, and more people followed us.

We used to update 2-3 videos a day, but now we only update 1-2 videos a day. They are usually posted during lunch or at night between 20:00 and 22:00. The traffic will be better on Fridays and Saturdays. Our company is engaged in offline dance training. The customized header images, claimed POI addresses, link jumps, etc. of Douyin corporate accounts can bring direct benefits. Automatic replies also make it easy to convert fans offline. After following us, they can directly learn that we teach dance from scratch, and they will send us private messages for direct consultation.

@Great Kitchen

Douyin fans: 2.357 million

Our idea for creating videos can be summed up in two words: real! The works presented have also been the result of many practices, and are presented from a family perspective or for people who do not know how to cook, rather than from a professional kitchen perspective. Starting from the perspectives of health, hygiene, safety and deliciousness, it arouses people's attention to diet and makes people feel that cooking is a simple and interesting thing.

We update this account with 1-3 videos every day. Our team is extremely efficient. For example, the video for the Douyin Everything Festival took less than 20 minutes from shooting to online release. We made a video of scrambled eggs with tomatoes, which received 300,000 likes. Why? Because many tomatoes nowadays are not tasty, they need to be improved through good cooking methods. We have obtained Blue V certification, which means the uniqueness of our corporate account, and we also need the right to publish one-minute long videos.

More and more fans left me messages saying that they learned a lot, and some professional chefs said that they admired my ability to express professional skills in a colloquial way. This made me more convinced that my videos are exactly what everyone needs. As far as content operation experience is concerned, our conclusion is to be sincere and pragmatic, to be able to help fans solve problems, not to talk nonsense, not to copy others, not to attract attention, to give sincerely, and to publish practical content. Although I have not been operating Douyin for a long time, I have accumulated brand and popularity, and I have become more proactive in doing things. My biggest gain is my yearning for a better life.

@Dou Technology

Douyin fans: 3.092 million

We mainly organize international exhibitions, and our products are relatively novel, many of which no one has ever seen before. I started using Tik Tok around February this year. Douyin Enterprise Account has some "privileges", especially claiming POI addresses and official website links. We hope to use Douyin to make profits and achieve commercialization. In addition, each video will have a certain amount of DOU+, and there will be many offline activities to attract traffic .

When it comes to operational experience and methods, it’s mainly about grasping user stickiness, understanding user preferences, and frequently interacting with fans. Also, don’t think of yourself as a big shot. People in our team will answer fans’ questions via private messages whenever they are free. We have also done offline traffic generation. Generally, the traffic of an exhibition is about 1 million, which can increase the number of fans by 150,000.

In fact, when we first started making Tik Tok, we had no idea what to do. We just shot random videos and got criticized by fans. Now our shooting ideas and level have been elevated to a higher level. We have a video of Wukong's shaking dance, which has received 200,000 likes. In terms of content, we have a unified tone. Good content is anything that can bring value to people, and this is also our value.

Although we have not yet made an official profit through TikTok, we have showcased many technological products and let everyone know about the advancement of technology. This realizes our corporate values ​​and also connects us to many well-known domestic manufacturers.

@MintHealth

Douyin fans: 1.043 million

Our first video with significant views appeared on June 25th, with over 500,000 views. Douyin enterprise account certification is very useful for background data analysis , otherwise you can only manually collect data every day.

Our company has a dedicated Douyin operation team, which is already doing MCN. It has KOLs in sports fitness, nutrition and health. In addition to making their own short videos, they also operate Douyin accounts. Creative inspiration mainly comes from Weibo hot searches and user comments, among which user messages are the most important channel . Because we are a teaching KOL, a large number of users will raise issues that they care about in comments and private messages. This is the most valuable and authentic topic bank.

We have made a series of videos on how to repair postpartum rectus abdominis separation. We thought this topic would not be popular, but we unexpectedly accumulated a large number of very loyal new mother fans. I feel very happy to see the heartwarming comments from fans. The videos we made with great care really helped them and were therefore loved by them.

Fortunately, because we made a hit video with 18 million views and another with 33 million views, our followers increased by 700,000 in two days and soon reached 1 million. We took a screenshot of the 1 million fans milestone and felt very excited at the time. Hit videos are a unique phenomenon on TikTok. Compared with other platforms, TikTok is more capable of creating super hits and is relatively fairer.

There are a few points worth noting about the operating method :

1. It feels good to publish at around 9 am. If the data is good in the morning, there will be a big data boost at 3 pm and 6 pm.

2. The cover image should be clean and clear, the font should be large, and the cover character should be beautiful.

3. The music should have a strong sense of rhythm to match the character’s movements and create a sense of excitement.

4. The copy should not be too long, but it should be eye-catching. Experiments have shown that the number of views of the same video with different texts can differ by as much as 6 times.

5. The content should be practical.

6. Pay attention to fan interaction within half an hour after release.

Mint Health hopes to create a series of life aesthetics KOLs, while establishing a full-platform matrix for KOLs and ultimately achieve brand marketing . What we are most optimistic about Douyin is its large user base and mechanism for generating hits, which give every grassroots a chance to shine.

@Kuaikan Comics

Douyin fans: 3.24 million

We started using TikTok in November last year, and our persistence in posting content that fits our brand has helped us gain a lot of fans. Later, we saw that some corporate accounts put links to their official websites and APP downloads on their homepages, so we also added a blue V.

Douyin is one of the platforms for outputting IP content of Kuaikan Comics. We are willing to operate it with care because Douyin is a media where young people gather. By speaking out here, we can also show the charm of comics to everyone in a faster and more innovative way.

We have been creating original content related to comics, so we are constantly exploring and trying to combine it with popular elements of Tik Tok, but we don’t want to lose the essence of the comics content in order to cater to popularity. With the short video content distribution platform TikTok, our comic content was presented to a wide audience in a new form and gained more than 3 million fans.

@Weiyi Custom Home

Douyin fans: 4.991 million

In the home improvement industry, we were one of the earliest to operate Douyin, starting in March this year. We currently have three accounts with a total of more than 10 million fans. There are differences in content and emphasis. Each account posts original videos, not all of which feature their own products, but they are all mainly about decoration, both hard and soft furnishings.

@维意自定义家居 is the official account, which mainly focuses on the company's products. The creative inspiration of the content comes from users' comments, needs and product features. It took 28 days for this account to gain 1 million followers, which is much shorter than the time it takes for many marketing accounts to promote their products. At the beginning, there was a process of continuous exploration and learning. There was a bottleneck period in the middle where the number of fans increased slowly. The breakthrough was achieved through continuous innovation of high-quality content.

Weiyi has more than 800 stores across the country, and we work in two O2O stores in Guangzhou alone, each covering 3,000 to 4,000 square meters. For a period of time, the number of followers increased slowly because the exhibition hall of O store had basically been photographed every time, making it difficult to create new content. Then we developed content other than the exhibition hall products, and added some creative expressions commonly used on TikTok.

After being certified as a Blue V, we started to launch series of columns, such as the new home design series and the owner visit series, which were both very popular. Before certification, I had to cover up the LOGO on the product when taking pictures, for fear of being judged as a marketing account. After adding the blue V, I have fewer concerns in this regard and it is easier to do.

The operational experience can be summarized into four points: First, there are many products with good quality and user-friendly design; second, we pay great attention to the needs of fans and produce content based on comments; third, the home knowledge is rich, scientific and convincing; fourth, the team is relatively professional and the visual expression is very good.

In addition, here are some suggestions for operators for reference: update every day to let your fans know that you are producing content continuously. At the same time, interact more with fans, actively respond to comments, know what they want to see, and truly help them solve their questions. In addition, the content must be professional, not mislead fans, and not make irresponsible statements just to attract attention. At the same time, you must pay great attention to content innovation, because Douyin changes very quickly. You must keep up with Douyin's hot spots, know what the trends are, and then incorporate them into your own videos.

The most obvious gain from Douyin is exposure, because we have videos with over 100 million views. We have been doing it for a long time and the content is good, so many people know and like our brand. For enterprise accounts, the most important thing is monetization. We insist on producing content that users want to see, combining professionalism and fun, so as to achieve commercial expansion.

Source: Douyin Advertising Assistant