Questions about setting bids for 360 search advertising promotion!

What is a bid?

“The bid is the maximum amount you are willing to pay for a click, including the promotion group bid and the keyword bid. The bid and the keyword quality together affect your keyword ranking. Under the same quality conditions, the higher the bid, the higher the ranking. It is recommended that you set the bid according to the commercial value of the keyword, and set a better bid within an affordable range to ensure the ranking, so as to obtain better promotion results.”

What is a promotion group bid?

The promotion group bid is the bid you set for the promotion group (including all keywords in the promotion group). When setting bids for both a keyword and the promotion group it belongs to, the bid for the keyword shall prevail.

Are there any price restrictions when adding keywords?

Your maximum keyword bid cannot exceed 1,000 yuan, nor can it exceed the daily budget you set for the promotion plan. Under this premise, you can set the price of the keyword at will. But if you set the bid too low, your keywords will most likely not get a chance to show.

Can I see other people's bids?

cannot. As part of your business strategy, bidding will be strictly protected by 360 privacy mechanism. Other customers will not be able to know your bidding information, and you will not be able to view other customers' bidding information.

Will choosing a different matching method affect my minimum bid?

Won't. The minimum starting price of a keyword is determined by the quality and commercial value of the keyword. Among them, commercial value is related to the industry you are in, the professionalism of keywords, etc., and is determined by objective market factors. Factors that influence quality include the click-through rate of keywords, the quality of creative writing, and account performance (account effectiveness time, click-through rate of other keywords in the account), etc., and have nothing to do with the matching method you choose for the keywords.

What is the minimum bid and can I bid less than the minimum bid?

The minimum starting price refers to the lowest price set for the keyword to be displayed online. Your bid cannot be lower than the minimum starting price. If it is lower than the minimum starting price, you will most likely not get the opportunity to be displayed.

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