Portrait of the first batch of 5G mobile phone users: Shanghai and Beijing account for more than half, and those born after 1985 are the most enthusiastic

On the afternoon of September 2, Getui Big Data released the "5G Mobile Phone First Batch User Portrait Report". The report shows that among the first batch of 5G mobile phone users, males accounted for 55.1% and females accounted for 44.9%. The report shows that users aged 25 to 34 accounted for 64.9%, making them the main force of the first batch of 5G mobile phone users. Users aged 35 to 44 accounted for the second largest proportion, and users aged 45 and above accounted for the smallest proportion, at 3.6%.

According to Getui big data, the penetration rate of the first batch of 5G mobile phone users is highest in first-tier cities, followed by second-tier cities.

Compared with third- and fourth-tier cities, users in first- and second-tier cities have stronger economic strength, and 5G network construction in first- and second-tier cities is faster. At this point in time, most users in third- and fourth-tier cities are still waiting and watching.

Among the first batch of users who used 5G mobile phones, the majority were middle- and high-income groups, with the middle-income group accounting for 40.0% and the high-income group accounting for 55.9%. For ordinary consumers who do not have an urgent need to change their phones, the current price of 5G mobile phones, plus the cost of 5G packages, is still a considerable expense.

Among the first batch of major users of 5G mobile phones, 29.5% are from Shanghai and 29.1% are from Beijing, followed by Shenzhen, Guangzhou and Chengdu.

According to the big data of Getui, among the video apps, except for Renren Video, the other top 5 apps in the active preference TGI ranking are all sports live broadcast apps. (TGI index is the ratio of the activity of a certain app of a specific group to the activity of the same app of the entire group. If TGI>1, it means that the activity of a certain app of this group is higher than the overall average.) Among shopping apps, the active preference TGI of Secoo luxury app is as high as 6.5, and Du App, which can be called the male version of Xiaohongshu, also ranks fifth.

Getui Big Data found that in their daily lives, they pay attention to car maintenance apps represented by Tuhu Car Maintenance and Autohome. Tuhu Car Maintenance's active preference TGI is as high as 8.2; among game apps, KartRider has the highest active preference, with an active preference TGI of 5.3.

According to Getui Big Data analysis, judging from the current user portrait data of 5G mobile phones, the users of 5G mobile phones are still a small group of people who come from first- and second-tier cities, have stable and considerable incomes, and pursue a refined and fashionable life. As smartphones enter the 5G era, the battle for users will be a new battlefield that mobile phone manufacturers have to face.