How to promote to KOL? Here are 3 ways!

Why do KOLs ignore me?
How to convince KOL to promote my product?

1. Why do KOLs ignore you?

There is no road in this world.
More people use condoms.
There is a routine.

The so-called threshold effect.
If a KOL pays attention to you, you will definitely make higher demands.
For example, the advertisement in the previous issue was ignored.

The so-called step-down effect.
If a KOL pays attention to you, you will definitely make smaller requests.

For example, answer a question.
Although you are a sperm, KOL is not a fool——

so,
If I ignore you today, I will forget you tomorrow.

2. How to convince KOL to promote your products?

Prince: What if I want you to stay?
Cinderella: Boss, you have to pay more!

No matter if the girl is white, pink or black,
Aren't people selling themselves for money?

In theory,

To convince KOL you need to pay three kinds of money:

The first is “the money he wants” – first give the KOL a clearly marked advertising fee;
But this cannot be considered as "outsmarting";
The second is "a lot of money" - giving KOL tens of thousands of sales commissions at a time;
Give more but the wool comes from the sheep;
The third is "future money" - KOLs must be given enough face so that they can continue to make money.

If you are embarrassed by the push, the KOL can only give you a word of praise.
If it helps you look good, the KOL may try his best.

In practice,

There are three cases to convince KOL.
Excerpt from the recent Twelve Gold Medals:

1. For example, a gold medal given to a famous watch dealer:

A world-famous watch dealer,
Only offline dealerships.
But I want to sell products online...
We can supply goods at 50% off the counter price.

So my suggestion at that time:

1. Smart search for KOLs

So it is recommended to find a digital technology KOL to discuss cooperation:

http://data.wxb.com/rank?category=2
http://v6.bang.weibo.com/czv/shuma?period=month

Because the majority of fans are male.
And what is most lacking is the monetization channel.

2. Outsmart KOLs

For example, the green water ghost watch,
The counter price is 50% off, which is 30,000 yuan.
KOL uses self-media to promote
Said that his second-hand watch was 9.99% new.
I tried it on once after I bought it.
Sold it for 48,000 with 20% off...

Each one earns 18,000 yuan, and at least 5 are produced per game.
Makes more money than advertising.
(So-called "a lot of money")

And celebrities sell famous watches,
Celebrities have their own faces.
Fans are also willing to buy it.
(So-called "future money")

2. For example, a gold medal given to a mutton supplier:

There are 300 sheep for sale urgently.
About 30,000 kilograms.
They say they feed on herbs...

So my suggestion at that time:

1. Outsmart KOLs

Use the high-quality imitation Qingsongchou (https://s.taobao.com/search?q=%E8%BD%BB%E6%9D%BE%E7%AD%B9) to package it as a charity project:
1. It was said that an elderly person in the family had a serious illness (buy a diagnosis on Taobao : https://s.taobao.com/search?q=%E8%AF%8A%E6%96%AD%E4%B9%A6%E5%AE%9A%E5%88%B6).
(The proof of your participation in the Qingsong Fundraising is from this)

2. Sell 300 sheep urgently to raise medical expenses.
The Qingsongchou tiers are also divided into three levels.
Buy 5 catties and get 1 catties free, buy 20 catties and get 5 catties free.
Buy 100 jin and get a free sheep horn.

3. Request to open a commission rate to push us...
Not only can it turn into tens of thousands of dollars (the so-called "a lot of money")
You can also earn a reputation for public welfare (the so-called "future money")

2. Smart search for KOLs:

Then I asked KOLs a lot,

OK for gourmet food:
http://v6.bang.weibo.com/czv/meishi

Catering OK:
http://data.wxb.com/rank?category=12

Health care OK:
http://v6.bang.weibo.com/czv/yangsheng

Forget about other categories.
Because the customer is not a foodie,
It's hard to come up with the money to pay for it.
Especially those chicken soup accounts,
The audience is the poorest and the meanest——
Poor, so need chicken soup;
Drink too much chicken soup so cheap.

A new building is opening.
The total price is very tempting.
The commissions are crazy;
But the developers also advertised crazily.
How can we get a piece of the pie?

So my suggestion at that time:

1. Contact the Top 10 local public accounts directly

Don’t buy the headlines or the second posts, buy the comments that are pinned to the top…
(The first and second stories are so damn expensive)
(Besides, we are not developers)

2. ID format: name + phone number

3. The message is from the owner's friend Lao Wang

I want to resell several pre-sale properties in a certain building.
Each set only costs XX thousand. Please help the owner to pin it to the top...
(Having rich friends brings honor—the so-called "future money")

4. The owner of the account just needs to reply to support Lao Wang and pin it to the top

You can earn 5,000 yuan by pinning 10 of them.
If there is a deal, we will give each set an additional 10,000 red envelope.
(You can earn tens of thousands of dollars for each push - the so-called "a lot of money")

5. I invested 50,000 yuan at the beginning of the month and haven’t spent it all yet. I have earned more than 600,000 yuan...

Although it's not a gold medal,
It's your own project.
I'm not afraid of being public.

Because you don't have a real estate agent.
Second, I cannot get the developer's commission.
3. You don’t know where this place is…

3. KOLs are also human beings who need money and face

so,
To convince KOL you need to pay three kinds of money:

The first is “the money he wants” – first give the KOL a clearly marked advertising fee;
But this cannot be considered as "outsmarting";
The second is "a lot of money" - giving KOL tens of thousands of sales commissions at a time;
Give more but the wool comes from the sheep;
The third is "future money" - KOLs must be given enough face so that they can continue to make money.

If you are embarrassed by the push, the KOL can only give you a word of praise.
If it helps you look good, the KOL may try his best.
So we have the three above.
Seize the resources of KOLs.
A case of making huge profits.