Which continent does Russia belong to: Website was downgraded? Using the right method is the key!

Now more and more companies are doing website optimization, and many people are optimistic about the industry trend. Many webmasters have encountered these problems. The website has been downgraded, and it seems that the downgrade is not that important. However, since the downgrade of the website is caused by their own operations, how should the downgrade of the website be handled correctly? Let's learn about it with Dongguan SEO Feng Chao!

How to properly handle a website being demoted?

1. Stop modifying website content or deleting content:

Many webmaster friends believe that modifying the title will not result in a reduction in authority. What should be avoided after the website is launched is excessive and frequent modification of the website's content information, especially frequent deletion of the website's content information, which will lead to numerous dead links on the website, affecting the user and search engine experience, and thus causing the website to be punished by search engines. Modifications after the website goes online include modifications to the website template, TDK modifications to the homepage and column pages, changes to the robots file, etc. As a webmaster, it is best to determine the relevant information of the website at one time before the website goes online to avoid excessive modifications after the website goes online due to incomplete content, which may lead to a demotion due to the disgust of the search engine.

2. Change the website domain name:

When we find that the website we operate has been demoted, we should change to a new website domain name if possible. Demotion is equivalent to being banished to the cold palace by the search engine. You have a place to continue your life, but you cannot see or touch the outside world. You can only hope that the search engine will be in a good mood one day and restore your "personal freedom" to have some contact with the outside world. However, waiting for the search engine to restore the search weight of the website is an endless wait.

3. Avoid homogeneous content:

As webmasters, we all know that the content information published on the website must be brand new, and there should not be similar website information with other peers or other websites. For search engines, search engines prefer to crawl new content information rather than the same homogeneous content information as other websites. Regardless of whether the website is demoted or not, the website's operation and promotion managers will try their best to update and provide different new content every day. Even if the website is demoted, the website's search ranking weight will be restored within a short period of one to three months.

4. Re-replace the template and core content:

When webmaster friends find that the website has been accidentally demoted during the optimization process, we must immediately replace the website template and core content, create a brand new website, and then apply to the search engine for a snapshot update. This method can also quickly solve the problem of restoring and improving the website weight value after the website has been demoted. This method is also extremely effective.

How should we correctly handle the situation when a website is demoted? We all get anxious when facing the problem of website demotion. We feel that there is nothing wrong with us, but the ranking keeps dropping down crazily. We need to take care of every detail.