Tips for creating Facebook homepage promotion ads!

Although Facebook ads look very tempting, the money is not wasted. Avoiding some useless traffic can achieve the maximum effect of advertising. So what should you pay attention to when creating an advertisement?

Promotion goals

Promote your homepage: Get more attention from your audience.

Attract more website visitors: drive traffic to your independent website.

Attract more leads: Use forms to collect customer information.

After entering the promotion, the left side is the parameter setting and the right side is the effect preview.

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Advertising creativity

The formats can be pictures, videos and slideshows (up to 10 pictures are supported). The picture is marked in orange, and the final display is shown on the right. The text marked in blue can be used to write some attractive text and keywords.

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Ad audience

Set the gender, age, region, etc. of the advertising audience according to your needs. Here you can set it based on the basic portrait of the target customers. Next is segmented targeting, which is very important because more detailed targeting can filter out some interfering customers and improve the cost-effectiveness of advertising. For example, if you are selling affordable jewelry, you can filter out customers who want to buy diamonds.

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Delivery period and budget

Set it up according to your own needs and advertising budget. Generally, set an advertising cycle of one week or half a month, and monitor the data in real time to modify or cancel the advertisement.

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Advertising payment methods

Visa, Mastercard and Alipay are all accepted, which is convenient for advertisers who do not have credit cards.

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After creating an ad, all you need to do is track the ad data and use it to modify the ad to improve its effectiveness. Detailed data can be viewed in the "Advertising Center".

How to choose promotion targets?

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Fast Moving Consumer Goods

1: When you create a new homepage, there will be few followers, so the first step is to "promote the homepage". After setting the parameters, start the promotion. The time can be set to one week to allow more target customers to pay attention to the homepage and form interaction. After the interaction rate gradually increases, it can also improve the homepage's search ranking in Facebook.

2: When the number of followers and interaction rate of your homepage increases, you can set "Attract more website visitors" to import traffic to the independent website to facilitate transactions.

Commodities

The transaction volume of bulk commodities is not as fast as that of fast-moving consumer goods, so you can set up "promote homepage" and "attract more potential customers" at the same time. With the former, customers can follow the homepage and send messages through the homepage interaction to facilitate transactions. With the latter, you can collect customers' email addresses, phone numbers, company information, etc., and contact customers through email, WhatsApp and other channels to facilitate transactions.

Why advertise?

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Think clearly about why you want to place advertisements. Many people know that social media marketing is important, and major e-commerce platforms are actively planning their business, so they also want to get involved. There is nothing wrong with this in itself, but now many advertising companies are cutting leeks under this name, and you pay a lot of money but don’t get good advertising results. You can avoid this situation to a large extent by placing advertisements yourself.

The purpose of advertising is to spread the word. In essence, it means to let others know about this thing, but you yourself need to understand it first, otherwise how can you introduce it to others, let alone sell it to others. What is very important here is to create a profile of the target customers. The more precise the profile, the more accurate the data and the better the effect.

The basis of advertising is built on the homepage, so the homepage is very important. The homepage serves as a display window, and things such as copywriting and picture materials need to be carefully selected. You can't just post something casually and be fine.

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Operating a homepage is a job that requires persistence, including checking advertising data every day, responding to customer questions, publishing new posts and interacting with customers. Social media marketing is not like e-commerce platforms where people come in to buy things like Amazon, Aliexpress, etc. Social media comes first and is more about fan economy, so you need to find more fans. However, e-commerce platforms do not have customer stickiness. Customers may be lost because other platforms have lower prices than you or for some other reason. But social media is different. Customers identify with your attitude towards life or values. Such customer stickiness is incomparable to e-commerce websites.

Related reading:

1.Facebook advertising policy tips!

2. How to optimize Facebook mobile video ads?

3. Overseas promotion and marketing, Facebook advertising process!

4. Know all the Facebook overseas marketing and promotion techniques!

5. Where is Facebook advertising promotion displayed and in what form?

6. Introduction to Facebook advertising, promotion account opening, marketing platform | Facebook advertising agency