Which platform is suitable for the wedding photography industry?

"Who doesn't take wedding photos when they get married nowadays?"

Recently a friend of mine was choosing wedding photos, but the man’s family thought it would be better to go on a trip for a few days instead of taking wedding photos.

I wonder what your understanding is of these two ideas? But the editor believes that girls and boys have different thoughts, and young people and the older generation also have different thoughts. For a wedding, it doesn’t need to be grand, but it must at least have the atmosphere of a wedding. Is a wedding without wedding photos a complete wedding?

First of all, wedding photos are more like the realization of a princess dream for girls. Wearing a white wedding dress and marrying the one you love is a feeling that cannot be replaced by traveling. At this moment, girls are the happiest in their lives.

Looking at the entertainment industry, many celebrities choose to hold their weddings in romantic places and their wedding dresses are all custom-made, but most of us are ordinary people and don’t need something so grand. But no matter how grand the wedding is, the main thing is that the feeling of wearing a wedding dress is the same.

Therefore, wedding dress is very important!

The competition in the wedding industry is very great now, and the market is highly homogenized. Moreover, the conversion cycle of the wedding photography industry is relatively slow, so customer resources are particularly important. The hot weather in July and August is the off-season for many industries, and of course the off-season for the wedding photography industry is also obvious. How to break the bottleneck and acquire customers? Then you have to choose a suitable way to promote it, such as placing Kuaishou ads for ancient photography travel photography.

On the outer layer of the advertisement, a currently popular wedding photo is used as the cover image of the video advertisement, and the copy "How much does it cost to take a set of wedding photos like this" is added to the cover image to attract users' attention, especially the attention of users who are planning to get married.

Click on the ad cover to enter the video playback page of the ad. The content of the video playback page can be said to be a "slideshow", which is composed of wedding photos of different styles. Various wedding photos attract users.

The small print below the video describes the theme of the ad, "Looking for 100 new people in Shanghai, get a 2,000 yuan coupon discount," guiding users to click on the link to "get it first," using discount information to attract users to the ad landing page.

Click "Get it first" to enter the landing page. A wedding photo is displayed at the top of the landing page, and the wedding photo quotation is at the bottom, which can be said to be a package quotation. It includes the clothing, styling, film, photographer, wedding photo style and scene description. Finally, the user needs to fill in the form to get the quotation. First, you need to choose the shooting city, and then the shooting time. Because the cycle of the wedding photography industry is relatively long, the time is generally about 3 months to half a year. There is also a type of potential users who just want to know some wedding photos first. This type requires long-term maintenance and conversion. Finally, fill in the mobile phone number and submit it to get a quotation and get a special offer of 2,000 yuan.

The wedding photography industry has the following advantages in choosing to place Kuaishou video ads:

1. Kuaishou has a large number of users, with high ad exposure, and most of them are born in the 1980s and 1990s.

2. Video ads can show more wedding dress styles and are more attractive

3. It can shorten the distance between users and highlight brand characteristics

In short, compared with graphic ads, video ads are more vivid and specific, which can allow users to better understand. Ancient Photography set up regional delivery when placing advertisements. Because the copy mainly targets users in Shanghai, the delivery area can be set to Shanghai when placing advertisements, as well as the age, gender, and interest tags of the target users, so that the advertising audience is more accurate, the advertising conversion effect is better, and the advertising budget can be saved.

Finally: If you love her, give her a complete wedding; if you want advertising, find Qinggua Media.