Overseas Promotion and Marketing: How to Make Good Use of Tik Tok Promotion?

Generation Z refers to those born after 1995 and 2000. As the representative of the new generation of social networks, the three data show that in addition to the important influence of Generation Z on brand marketing: Generation Z accounts for 32% of the global population, becoming the world's highest age group; Generation Z children influence family consumption decisions to 93%; Generation Z controls 4 billion in disposable income.

In addition, the attention span of Generation Z is only 8 seconds, while that of Millennials is 12 seconds, and they typically switch between 5 screens. Therefore, TikTok pointed out the four key factors to stimulate interaction among Generation Z: influencer marketing, content co-creation, mobile short videos, and native advertising.

Generation Z Mobile User Insights

Through large-scale data collection and collation, TikTok has portrayed the mobile user portraits of Generation Z in four regions: Japan, India, Southeast Asia, and Europe.

Japan

Application categories frequently used by users: short videos, SNS, games, weather, news, shopping, camera, navigation, travel, restaurants, food, e-books, finance, and music.

Users’ favorite video content types: talent shows, life records, games, and cute pets.

India

Application categories frequently used by smartphone users: tools, communication, video, social, music, and news.

The most popular video types: vertical content areas such as daily life, performances, comedy, singing, dancing, selfies, clothing, animals, babies, cooking, exchanges, talents, travel, painting, courses, games, screen recordings, unboxing, makeup, animation and pranks.

Southeast Asia

In the four countries of Thailand, Vietnam, Malaysia and Indonesia, short videos account for 95% of user participation, followed by communications and games.

Europe

The mobile Internet access rate in Europe exceeds 75%, and some countries have exceeded the PC Internet access rate. Against this backdrop, TikTok has swept Europe, and the user scale in various countries continues to grow explosively. For example, Türkiye has 16 billion videos watched per month, and the average daily usage time per person in the UK is 42 minutes, with an average of 9 opens per day.

How to find a way to engage with Generation Z

Combining the usage habits of users in various countries and the user portrait of Generation Z, TikTok Ads has launched a series of product matrices to help brand marketing reach Generation Z.

BuzzVideo is a short video platform that brings together popular videos and gifs. Users can watch videos posted by creators from all over the world. With the help of machine learning technology, video creators can more easily reach and grow their audience.

TopBuzz is a mobile platform that integrates content discovery and recommendation based on machine learning algorithms. On TopBuzz, users can discover and watch a variety of popular videos, articles, gifs, and more.

News Republic is a machine learning-driven news app that provides daily real-time news, world and local news, enticing headlines, trending videos and articles straight to your fingertips.

Vigo Video is an original short video platform that provides users with easy-to-use video editing tools, cute stickers and special effects, capturing vivid moments to share, and connecting people with similar interests.

Helo is a content social platform built for local Indian users. It provides content in 14 local Indian languages, the latest hot lists every day, and invites many local celebrities to join. It supports the creation of various types of content including pictures, text, videos, etc., thus becoming the most localized sharing, communication and interaction platform for Indian users.

BABE is a machine learning-based content platform that provides fair and balanced information by aggregating articles from thousands of media publishers in Indonesia. By using smart recommendation technology, BABE is committed to providing information, education and entertainment to the Indonesian masses.

Based on the product matrix, TikTok Ads has launched 8 delivery modes, including open screen, information flow, challenge, Link, information flow card, Big Day, stickers, and corporate accounts.

From infrastructure to intelligent distribution, from the three dimensions of content characteristics, user characteristics, and environmental characteristics, driven by machine learning, intelligent recommendations achieve efficient matching between users and content.

The most effective brand exposure path

Overseas manufacturers such as Club Factory, SHEIN, Shopee, and AliExpress have achieved very good results by using TikTok’s advertising.

One case worth mentioning is Xiaomi’s #UnleashYourPower challenge. The challenge is divided into 6 sections. The opening screen fully exposes the brand, the discovery page activity banner and hot search topics stimulate user participation, the challenge page challenge topics make the brand information fully reachable, the music page popular BGM enhances the audio-visual experience, the brand customized stickers strengthen the brand memory point, and the official account certification accumulates fans. After one process, the user path is fully covered and the brand information is effectively exposed.

(6 plate legend)

In this challenge, brand information and creative gameplay are combined by customizing Redmi Note7 stickers. Not only does the fun and easy-to-imitate native creative gameplay fit the tonality of TikTok and user preferences, but the Redmi Note 7 customized stickers can effectively attract user participation. The creative native videos lead the trend, achieve strong exposure of the brand logo, and strengthen user brand memory points.

TikTok is a trend among Generation Z around the world

In recent years, TikTok has quickly become a popular app that has sparked a trend among Generation Z. In the first quarter of 2019, TikTok had 188 million new users, 88.6 million first-time installers in India and 13.2 million in the United States, with a total of more than 1.1 billion installations worldwide. Ranked third in global downloads on iOS and Android.

In addition, in addition to TikTok topping the charts in the United States, Japan, Germany, France, Vietnam, the Philippines, Indonesia, Malaysia and other countries, Vigo Video became the number one on the Google Play overall chart within three months of its launch in the Brazilian and Indian markets. BuzzVideo entered the Japanese market and successively ranked first on the App Store and Google Play entertainment charts and overall charts.

Currently, ByteDance has offices and teams on the East Coast and West Coast of the United States, Brazil, Europe, Southeast Asia, Japan, and China, and can provide localized service offices.

TikTok said that its future vision is to lead the new trend of short videos, break the Internet landscape, and promote a new wave of videos.

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Author: White Whale Out to Sea

Source: White Whale Out to Sea