Shuangyashan SEO training: How can enterprise SEO improve website page inclusion?

For webmasters, how to improve the website's inclusion ranking is the main content, but there will be a lot of work around this content, such as keyword layout, specific website optimization, user experience improvement, content originality, etc. Every website detail is related to the website's ranking and inclusion, so in the process of website optimization, these website inclusion ranking improvement techniques are skills that webmasters must master.

Tips for improving website rankings

1. Keyword selection and location

There are certain principles for keyword selection. They cannot be too broad, too long, or too specific. From the user's perspective, it is best to choose keywords that have more searches, less competition, and are relevant to the website.

You should also pay attention to the layout of keywords. It is best to place the keywords in the page, title, description and keyword parts. In the text, the closer to the header, the better. There are also anchor text, alt attributes, etc. These are all keyword layout details that need to be paid attention to.

Whether the position of keywords is correct is very important for the ranking of web pages. This not only means choosing appropriate keywords, but also inserting appropriate keywords in appropriate places, such as keyword density. Too high density will cause keyword stacking, and too low density will affect the search engine's positioning of website content.

2. Link jump

The link here refers to the anchor text of the link inside and outside the website. The main thing about linking from one link page to another is the jump, how to form the page that needs to be jumped, jump and insert small links related to your own content. If there are contradictions between anchor text links, it is not friendly to search engines, so you must ensure that the link jumps normally.

3. TDK settings

Website TDK settings are the key to site inclusion and ranking. It is important to combine TDK with business-related functions and company names, in order to avoid keyword stuffing and ensure the clarity of the website theme. In terms of business operations, it focuses on unity. If these three parts are not selected properly, the website ranking will not change.

4. Liquidity of resource content

The so-called liquidity of resource content means that the content of the website is very popular, and users repost a large number of articles on the site and spread them to other websites. This is actually what we often call website quality, article quality, etc. Your site content needs to have core competitiveness and need to have content that other sites do not have. This requires us to improve the originality of the website content.

Query the website's Baidu index

1. Site query: You can query the website inclusion through "site: domain name".

2. Index volume: You can use the Baidu backend index volume to see whether the site inclusion has increased or decreased, which is relatively accurate.

3. Webmaster Tools or Aizhan: third-party tools, the data may be rougher than the above methods.