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Chapter 1: Basic Concepts and Principles of SEM 1.1: What is SEM bidding advertising? 06 minutes 25 seconds [Free]
1.2: Characteristics of Bidding Ads 03 minutes 36 seconds [paid]
1.3: The difference between bidding ads and information flow ads 03 minutes 07 seconds [free]
1.4: The development and current status of bidding advertising 03 minutes 17 seconds [paid]
1.5: Analysis of common terms in bidding promotion 04 minutes and 51 seconds [paid]
1.6: The difference between CPC/eCPC/oCPC in bidding promotion 02 minutes 05 seconds [paid]
1.7: Introduction to the characteristics of the five major search engine platforms 07 minutes 27 seconds [paid]
1.8: Ability Tendencies of Bidders at Different Levels 02 minutes 26 seconds [paid]
1.9: The difference between regular accounts and rebate accounts and the information required to open an account 02 minutes 31 seconds [paid]
1.10: Commonly used tools for Baidu bidding promotion 02 minutes and 48 seconds [paid]
1.11: How to do project analysis for bidding promotion 13 minutes 23 seconds [paid]
1.12: How to analyze competitors in bidding promotion 14 minutes 47 seconds [paid]
1.13: 9 Elements of Crowd Portraiture 16 minutes 40 seconds [paid]
1.14: Preparation before bidding promotion 07 minutes 50 seconds [paid]
Chapter 2: Building a Baidu Promotion Account Structure
2.1: The Importance of Account Structure 03 minutes 45 seconds [paid]
2.2: Account structure and corresponding functions of each level 04 minutes 41 seconds [paid]
2.3: Introduction to Baidu bidding account customer rights 03 minutes 37 seconds [paid]
2.4: What kind of account structure is suitable for you [Practical] 15 minutes 42 seconds [Paid]
2.5: How to build a bidding account through product dimensions 03 minutes 55 seconds [paid]
2.6: How to build a bidding account by region 05 minutes 14 seconds [paid]
2.7: How to build a bidding account by device dimension 02 minutes 32 seconds [paid]
2.8: How to build a bidding account by time period dimension 05 minutes 07 seconds [paid]
2.9: How to build a bidding account through the purchase stage dimension 05 minutes 33 seconds [paid]
Chapter 3: Keyword Setting Tips
3.1: Keywords and search terms 01:58 [paid]
3.2: The Importance of Precise Keywords 03 minutes 32 seconds [paid]
3.3: How to determine the core keywords for bidding promotion 03 minutes 20 seconds [paid]
3.4: Common Keyword Expansion Methods 03 minutes 55 seconds [paid]
3.5: Effective Keyword Development Methods 09 minutes 02 seconds [paid]
3.6: How many keywords are suitable for one account? 05:07 [paid]
3.7: How to reasonably divide units according to parts of speech [Practical] 24 minutes 43 seconds [Paid]
3.8: How many keywords are suitable for one unit 01 minutes 46 seconds [paid]
3.9: Keyword Demand Analysis 03 minutes 46 seconds [paid]
3.10: Keyword Traffic Control 02 minutes 31 seconds [paid]
3.11: Keyword matching mode interpretation 09 minutes 13 seconds [paid]
3.12: Thinking of Matching Method Application 02 minutes 46 seconds [paid]
3.13: Reasonable keyword bidding principles 05 minutes 01 seconds [paid]
3.14: Application of keyword bidding and matching [Practical] 12 minutes and 17 seconds [Paid]
3.15: What is keyword quality? 03 minutes 04 seconds [paid]
3.16: The relationship between quality, keyword ranking and deduction 02 minutes 19 seconds [paid]
3.17: Factors affecting keyword quality 01:09 [paid]
3.18: What is the word 02 minutes 50 seconds [paid]
3.19: Advanced Application of Keyword Negative Words 02 minutes 43 seconds [paid]
3.20: In what cases will negative words conflict with keywords? 02 minutes and 23 seconds [paid]
3.21: If the traffic is irrelevant, should I still match the negative words? 01:30[paid]
3.22: How to check the ranking of bidding ads 03 minutes 39 seconds [paid]
3.23: What is keyword personalized display 01 minutes and 02 seconds [paid]
Chapter 4: High-quality creative writing and optimization techniques
4.1: What is bidding creative? 03 minutes 02 seconds [paid]
4.2: The role of creative writing 01:41 [paid]
4.3: Creative presentation methods and styles 03 minutes 17 seconds [paid]
4.4: Bidding Advertising Creative Panorama 03 minutes 40 seconds [paid]
4.5: Rules and techniques for writing access URLs 04 minutes and 30 seconds [paid]
4.6: Creative Wildcards and Red Float Detailed Explanation 04 minutes 53 seconds [paid]
4.7: The 4 Elements of Creative Writing 02:17 [paid]
4.8: Principles of Creative Writing 01:34 [paid]
4.9: Notes on Creative Writing 02 minutes 35 seconds [paid]
4.10: Write good ideas in 3 simple steps [Practical] 18 minutes and 5 seconds [Paid]
4.11: Eight common creative methods in 11 minutes and 12 seconds [paid]
4.12: How to write innovative ideas 02 minutes 53 seconds [paid]
4.13: The use of creative Chinese characters 02 minutes 42 seconds [paid]
4.14: How to control traffic through creativity 03 minutes 25 seconds [paid]
4.15: Misconceptions of Creative Writing 04 minutes 16 seconds [paid]
4.16: Creative Optimization Process 14 minutes and 14 seconds [paid]
4.17: The benefits and practice of advanced creativity 13 minutes 19 seconds [paid]
4.18: What should I do if I like the creative style of my peers but don’t know how to add it? 02 minutes 35 seconds [paid]
Chapter 5: Basic Operations of Baidu Bidding Backstage
5.1: How to enter the Baidu promotion background 01 minutes and 46 seconds [paid]
5.2: What are the functions of Baidu Marketing Homepage? 03 minutes and 07 seconds [paid]
5.3: How to find company and customer service information for a newly taken over account 05 minutes 06 seconds [paid]
5.4: How to modify, add or unbind the security phone number 02 minutes 34 seconds [paid]
5.5: How to modify account password in Baidu bidding promotion 01 minutes and 10 seconds [paid]
5.6: How to recharge and renew in Baidu promotion background 03 minutes 16 seconds [paid]
5.7: How to apply for an invoice with a Baidu bidding account 02 minutes and 08 seconds [paid]
Chapter 6: Baidu bidding background operation details
6.1: Introduction to Baidu promotion management page functions 10 minutes and 1 second [paid]
6.2: How to modify the account budget in Baidu bidding background 02 minutes 18 seconds [paid]
6.3: How to modify the account delivery area in Baidu bidding background 01 minutes and 55 seconds [paid]
6.4: Baidu bidding backend account construction [practical] 16 minutes and 30 seconds [paid]
6.5: How to add/delete plans in Baidu bidding background 01 minutes and 30 seconds [paid]
6.6: How to start/stop the plan in Baidu bidding background 02 minutes 01 seconds [paid]
6.7: How to edit and modify the plan information in Baidu bidding background 01 minutes and 37 seconds [paid]
6.8: How to modify the planned budget in Baidu bidding background 01 minutes and 25 seconds [paid]
6.9: How to modify (increase/decrease) the planned region in Baidu bidding background 01 minutes and 50 seconds [paid]
6.10: How to modify the planned delivery time in Baidu bidding background 02 minutes and 06 seconds [paid]
6.11: How to set the time period template in Baidu bidding background 03 minutes 00 seconds [paid]
6.12: How to add/delete planned negative words in Baidu bidding background 01 minutes 41 seconds [paid]
6.13: How to set up negative word packages in Baidu bidding background 03 minutes 45 seconds [paid]
6.14: How to modify the planned device bidding coefficient in Baidu bidding background 01 minutes 12 seconds [paid]
6.15: How to add/delete promotion units in Baidu bidding background 04 minutes 30 seconds [paid]
6.16: How to start/stop Baidu bidding background unit 01 minutes 06 seconds [paid]
6.17: How to modify the unit name in Baidu bidding background 01 minutes 27 seconds [paid]
6.18: How to modify the unit bid in Baidu bidding background 02 minutes 04 seconds [paid]
6.19: How to add/delete unit negative words in Baidu bidding background 02 minutes 35 seconds [paid]
6.20: How to modify the unit device bidding coefficient in Baidu bidding background 01 minutes 47 seconds [paid]
6.21: How to add/delete keywords in Baidu bidding background 01 minutes and 52 seconds [paid]
6.22: How to enable/pause keywords in Baidu bidding background 01 minutes and 55 seconds [paid]
6.23: How to modify keyword bids in Baidu bidding background 02 minutes 05 seconds [paid]
6.24: How to modify the keyword matching mode in Baidu bidding background 01 minutes 43 seconds [paid]
6.25: How to manually circle keywords in Baidu bidding background intelligent matching 02 minutes 42 seconds [paid]
6.26: How to set keyword bidding strategy in Baidu bidding background 09 minutes 20 seconds [paid]
6.27: How to add/modify keyword access URL in Baidu bidding background 01 minutes and 55 seconds [paid]
6.28: What is bidding URL targeting (industry fixed investment)? 07 minutes 40 seconds [paid]
6.29: What is crowd targeting? 08 minutes 15 seconds [paid]
6.30: How to add/delete creatives in Baidu bidding background 03 minutes 42 seconds [paid]
6.31: How to start/stop creative in Baidu bidding background 01 minutes and 14 seconds [paid]
6.32: How to modify creative content/URL in Baidu bidding background 01 minute 25 seconds [paid]
6.33: How to add/delete creative pictures in Baidu bidding background 01:08 [paid]
6.34: How to start/stop creative pictures in Baidu bidding background 01:02 [paid]
6.35: How to add/modify creative components in Baidu bidding background 08 minutes 20 seconds [paid]
6.36: Introduction to Baidu bidding backend expansion tools 05 minutes 43 seconds [paid]
Chapter 7: Baidu promotion client operation details
7.1: Baidu promotion client installation and login 01 minutes and 58 seconds [paid]
7.2: How to import/export account materials 02 minutes 45 seconds [paid]
7.3: How to modify the account budget of Baidu promotion client 01 minutes and 03 seconds [paid]
7.4: How to modify the account delivery area in Baidu promotion client 01 minutes 26 seconds [paid]
7.5: Baidu promotion client account establishment [practical] 09 minutes and 19 seconds [paid]
7.6: How to add/delete plans in Baidu promotion client 05 minutes 57 seconds [paid]
7.7: How to start/stop the Baidu promotion client 01 minutes and 09 seconds [paid]
7.8: How to edit and modify plan information in Baidu promotion client 03 minutes 00 seconds [paid]
7.9: How to modify the plan budget of Baidu promotion client 01 minutes and 19 seconds [paid]
7.10: How to modify the creative display method of Baidu promotion client 01 minutes and 34 seconds [paid]
7.11: How to modify the planned delivery time period of Baidu promotion client 02 minutes and 04 seconds [paid]
7.12: How to modify the planned delivery area of Baidu promotion client 02 minutes 13 seconds [paid]
7.13: How to add/delete planned negative words in Baidu promotion client 01 minutes and 55 seconds [paid]
7.14: How to modify the planned device bidding ratio in Baidu promotion client 01 minutes and 16 seconds [paid]
7.15: How to add/delete promotion units in Baidu promotion client 05 minutes 25 seconds [paid]
7.16: How to start/stop Baidu promotion client unit 01 minutes and 15 seconds [paid]
7.17: How to modify the unit name in Baidu promotion client 01 minutes 09 seconds [paid]
7.18: How to modify the unit bid in Baidu promotion client 01 minutes 46 seconds [paid]
7.19: How to add/delete negative words in Baidu promotion client 01 minutes and 55 seconds [paid]
7.20: How to modify the unit device bidding coefficient in Baidu promotion client 01 minutes 24 seconds [paid]
7.21: How to add/delete keywords in Baidu promotion client 02 minutes 51 seconds [paid]
7.22: How to enable/pause keywords in Baidu promotion client 01 minutes 26 seconds [paid]
7.23: How to mark keywords in Baidu promotion client 01 minutes and 50 seconds [paid]
7.24: How to modify keyword bids in Baidu promotion client 01 minutes and 36 seconds [paid]
7.25: How to modify the keyword matching mode of Baidu promotion client 01 minutes and 40 seconds [paid]
7.26: How to add/modify keyword access URL in Baidu promotion client 01 minutes 26 seconds [paid]
7.27: How to set up keyword tracking URL 04 minutes 26 seconds [paid]
7.28: How to add URL targeting to Baidu promotion client 02 minutes 48 seconds [paid]
7.29: How to add/delete creatives in Baidu promotion client 03 minutes 40 seconds [paid]
7.30: How to start/stop creativity in Baidu promotion client 01 minute 20 seconds [paid]
7.31: How to modify creative content/URL in Baidu promotion client 01 minutes 05 seconds [paid]
7.32: How to add/delete creative pictures in Baidu promotion client 02 minutes 07 seconds [paid]
Chapter 8: Introduction to Baidu Knowledge Marketing Products
8.1: The definition and characteristics of Baidu knowledge marketing 01 minutes and 56 seconds [paid]
8.2: Baidu Knowledge Marketing's charging method 01 minutes and 12 seconds [paid]
8.3: Introduction to Baidu's knowledge marketing model 01:58 [paid]
8.4: Baidu Knowledge Marketing Plan Construction 03 minutes and 02 seconds [paid]
8.5: Baidu Knowledge Marketing Unit Construction 01:53 [Paid]
8.6: Baidu Knowledge Marketing Component Setup 01:34 [Paid]
8.7: Baidu Knowledge Marketing Middle Page Setting 02 minutes 38 seconds [paid]
8.8: Baidu Knowledge Marketing Knowledge Question and Answer Setting 01 minutes and 14 seconds [paid]
8.9: Baidu Knowledge Marketing Advanced Creative Settings 01:34 [Paid]
8.10: Baidu Knowledge Marketing Data Report 01:24 [Paid]
Chapter 9: oCPC Intelligent Delivery and Optimization Ideas
9.1: What is Baidu search oCPC 02 minutes 01 seconds [paid]
9.2: Baidu search oCPC delivery principle 01 minutes and 36 seconds [paid]
9.3: Advantages of Baidu search oCPC delivery 00 minutes 55 seconds [paid]
9.4: Baidu search oCPC suitable account type 01 minutes and 10 seconds [paid]
9.5: Baidu search oCPC promotion process 02 minutes 40 seconds [paid]
9.6: Baidu search oCPC delivery range 01 minutes 41 seconds [paid]
9.7: Baidu search oCPC target conversion tracking 05 minutes 35 seconds [paid]
9.8: Baidu search oCPC delivery method (optimization mode) setting 02 minutes 50 seconds [paid]
9.9: 3 ways to enter the second level of Baidu search oCPC 03 minutes 40 seconds [paid]
9.10: Baidu search oCPC account establishment [practical operation] 06 minutes 39 seconds [paid]
9.11: The dangers of unstable Baidu search oCPC modeling 00 minutes 55 seconds [paid]
9.12: How to quickly enter the second level of Baidu search oCPC 00 minutes and 56 seconds [paid]
9.13: Baidu search oCPC operation suggestions after entering the second stage 02 minutes 14 seconds [paid]
9.14: How to quickly increase the volume of Baidu search oCPC when it enters the second level 08 minutes 56 seconds [paid]
9.15: What to do if the second-order cost of Baidu search oCPC soars 07 minutes 00 seconds [paid]
9.16: Baidu search oCPC product Q&A 04 minutes 42 seconds [paid]
9.17: Baidu search oCPC compensation rules 04 minutes 50 seconds [paid]
Chapter 10: Data Report Preparation and Statistics
10.1: The significance of data analysis 02 minutes 40 seconds [paid]
10.2: Data Analysis Process 09 minutes 46 seconds [paid]
10.3: How to create a bidding data statistics table 07 minutes 19 seconds [paid]
10.4: Conversion Data Arrangement 03 minutes 25 seconds [paid]
10.5: Interpretation of the role of data reports in various dimensions 05 minutes and 20 seconds [paid]
10.6: How to count the daily exhibition point consumption data 02 minutes 01 seconds [paid]
10.7: How to count the promotion data of each device 01 minutes 57 seconds [paid]
10.8: How to count the promotion data in different time periods 01:06 [paid]
10.9: How to count the promotion data of each region 01 minutes 34 seconds [paid]
10.10: How to count the promotion data of each plan 01 minutes and 30 seconds [paid]
10.11: How to count the promotion data of each device in the planning dimension 01 minutes and 30 seconds [paid]
10.12: How to count the promotion data of each time period in the planning dimension 01 minutes 05 seconds [paid]
10.13: How to calculate the promotion data of each region in the planning dimension 01 minutes and 19 seconds [paid]
10.14: How to count the promotion data of each unit 01 minutes and 30 seconds [paid]
10.15: How to count the promotion data of each device in the unit dimension 01 minutes 35 seconds [paid]
10.16: How to count the promotion data of each time period in the unit dimension 01 minutes 07 seconds [paid]
10.17: How to count the promotion data of each region in the unit dimension 01 minutes and 19 seconds [paid]
10.18: How to compile keyword reports 02 minutes and 03 seconds [paid]
10.19: How to compile keyword reports for different time periods 01:19 [paid]
10.20: How to compile keyword reports for each device 01:39 [paid]
10.21: How to compile keyword reports for different regions 01:20 [paid]
10.22: How to compile search term reports 02 minutes 05 seconds [paid]
10.23: How to count the search terms report of each device 01 minutes 19 seconds [paid]
10.24: How to compile search term reports for different regions 01:23 [paid]
10.25: How to Count Creative Reports 01:48 [Paid]
10.26: How to calculate creative reports for each device 01 minutes 14 seconds [paid]
10.27: How to calculate the creative report of each period 01 minutes 05 seconds [paid]
10.28: How to Count Creative Component Reports 02 minutes 11 seconds [paid]
10.29: How to count the lead component report 02 minutes 25 seconds [paid]
Chapter 11: Data Analysis and Account Optimization Thinking
11.1: Trend Analysis Method 02 minutes 25 seconds [paid]
11.2: Gravimetric Analysis 01:06 [paid]
11.3: Promotion Data Attribution Analysis 03 minutes 32 seconds [paid]
11.4: Keyword Four-quadrant Analysis Method 13 minutes 46 seconds [paid]
11.5: Single Dimension Data Analysis 05 minutes 34 seconds Last updated [paid]
11.6: Multi-dimensional Data Analysis 09 minutes 45 seconds [paid]
11.7: How to analyze search term reports 03 minutes 56 seconds [paid]
11.8: Advanced Application of Traffic Comparison Analysis 07 minutes 23 seconds [paid]
Chapter 12: Account Performance Improvement and Problem Solving
12.1: How to take over an old account 09:02 [paid]
12.2: Bidding Promotion Marketing Funnel 09 minutes 47 seconds [paid]
12.3: How to avoid invalid clicks 04 minutes 00 seconds [paid]
12.4: How to increase the volume of SEM bidding ads 04 minutes 23 seconds [paid]
12.5: How to collect volume for SEM bidding ads 04 minutes 42 seconds [paid]
12.6: Five ways to control account traffic 02 minutes 15 seconds [paid]
12.7: What to do if there are clicks but no conversations? 11 minutes and 37 seconds [paid]
12.8: What to do if the effect is unstable 09 minutes 17 seconds [paid]
12.9: How to effectively place competitor keywords 02 minutes 46 seconds [paid]
12.10: How to find high-quality traffic through bidding promotion 03 minutes 02 seconds [paid]
Chapter 13: Planning a High-Converting Landing Page
13.1: Landing Page Definition and Importance 02 minutes 00 seconds [paid]
13.2: Essential Conditions for High-Conversion Landing Pages 04 minutes 12 seconds [paid]
13.3: How to plan a high conversion landing page 12 minutes and 50 seconds [paid]
13.4: How to judge the quality of a landing page 01 minutes and 15 seconds [paid]
13.5: What is Jimuyu Marketing Page 01:16 [paid]
13.6: The difference between Jimuyu and self-built websites 01:30 [paid]
13.7: How to build a Jimuyu page [Practical] 28 minutes and 28 seconds [Paid]
13.8: How to modify the Jimuyu page information 06 minutes 35 seconds [paid]
13.9: How to modify the Jimuyu page marketing component 08 minutes 06 seconds [paid]
13.10: How to view Jimuyu real-time visitor data 01 minutes 40 seconds [paid]
13.11: How to Count Jimuyu Marketing Leads Report 01:37 [Paid]
Chapter 14: Interpretation of some functions of Baidu Statistics
14.1: What is Baidu Statistics 00 minutes 55 seconds [paid]
14.2: How to install Baidu Statistics on your website 01:45 [paid]
14.3: Analysis of common website terms 03 minutes 18 seconds [paid]
14.4: Introduction to Baidu Statistics Functions 10 minutes and 50 seconds [paid]
14.5: What is the reason for the low website arrival rate? 03 minutes and 06 seconds [paid]
14.6: How to view real-time visitors in Baidu Statistics 02 minutes and 14 seconds [paid]
14.7: How to block IP in Baidu Statistics 01 minutes 48 seconds [paid]
14.8: How to view and diagnose website speed using Baidu Statistics 02 minutes 48 seconds [paid]
14.9: Baidu Statistics Q&A Answers 01:49 [Paid]
Chapter 15: Interpretation of some functions of AiFanFan
15.1: What is Baidu AiFanFan? 01:48[paid]
15.2: How to create a new sub-account in AiFanFan 02 minutes 19 seconds [paid]
15.3: How to edit and modify account permissions in AiFanFan 01 minutes and 41 seconds [paid]
15.4: How to set visitor reception permissions for different accounts 01 minutes 59 seconds [paid]
15.5: How to set the PC/mobile style of AiFanFan 09 minutes 46 seconds [paid]
15.6: How to add a site in AiFanFan 01:42 [paid]
15.7: How to set up automatic answering in AiFanFan 04 minutes 17 seconds [paid]
15.8: How to set common phrases in AiFanFan 01 minutes and 55 seconds [paid]
15.9: How to block malicious visitors on AiFanFan 00 minutes 41 seconds [paid]
15.10: How to set up visitor message reminders on AiFanFan 01 minutes 28 seconds [paid]
15.11: How to count conversation clues in AiFanFan 01:23 [paid]
15.12: How does AiFanFan count message clues?
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