Those cool little-known facts about WeChat operations, how to promote and operate WeChat
| How did you create the above cool and somewhat aloof format? How much do you know about the little-known facts about WeChat operations that can help improve the quality of your official account? WeChat officials recently disclosed that the number of public accounts has exceeded 5.8 million, and is increasing by tens of thousands every day! Hearing such data, as an operator, I felt a sense of crisis. How to stand out among millions of public accounts and win the favor of users has become a question I think about day and night. After a long period of accumulation and learning, the editor has also acquired some high-end and cool knowledge (referred to as high-end and cool knowledge), which I have personally tested and found to be effective. I would like to share some of them with my readers here. Trivia No.1 DIY WeChat picture and text format If the operators were asked to complain about the WeChat backend editor, I believe they would not be able to finish talking for three days and three nights. As the only way for public accounts to connect with fans, pictures and texts are the top priority of operations. In order to standardize pictures and texts and ensure the "healthy development" of the WeChat platform, the WeChat team has set many restrictions on picture and text editing - no external links, no audio, and extremely limited picture and text editing functions... However, the wisdom of the people is endless. You can find that many pictures and texts are in various very exquisite formats. How do they do it? I will introduce you to several ways of playing from the simplest to the most complex, let's see which one is suitable for you: ★ Entry-level gameplay: Collect various formats and copy and paste when needed. . This should be the most primitive method, and it is also what I used at first. First, you should collect more articles with beautiful graphic formats. When you need them, open them on the web page, select the format you want, copy them into the WeChat editor, and replace the text, as shown in the figure below: ★ ★ Intermediate gameplay: Make good use of various online editors In addition to searching everywhere for other people's "fruits of labor", there are also some free graphic and text editing software on the Internet. These software provide editable templates. You only need to edit the format on the editor and then copy and paste it to the WeChat backend editor. Here are some examples using various editor formats: Readers in need can leave a message in the official account, and the editor will recommend you several powerful editors! ★ ★ ★ Hardcore gameplay legendary HTML+CSS Regarding HTML and CSS, to put it simply, they are web page technologies. If building a web page is likened to building a house, then HTML technology is responsible for building the house, and CSS is responsible for decorating it. If you need more detailed knowledge, please search Baidu (readers who have the conditions can also search Google). In fact, all the beautifully formatted content you see is made with HTML and CSS. We can get any look we want by modifying the parameters of these formats. For example, in the following rounded rectangle text background format, I changed the radius of the four corners of the rectangle to get a more artistic format. Similarly, you can also change its color at will: So how do I modify the formats of these images and texts? Is it possible without knowing the technology? Yes, the following method is suitable for any operator with zero technical foundation: Step 1 First you need to install a Chrome browser (Opera and Firefox are also OK, but Chrome is the best choice). Open the web page with the format you want in the browser, and select the content block corresponding to the format you want to use. As shown in the figure below, we select the content block with a rounded rectangular background. Step 2Right-click the menu that appears and select "Inspect Element". You will see a window appear at the bottom of the browser, and a section of English characters is selected. These are the codes corresponding to the content block. If you look carefully, you can see the text corresponding to the content block in the code "WeChat ID: Social Talent", and the English letters other than the text are used to control the text format, such as the text color, background, underline, etc., which are all controlled by these English codes. Our next step is to modify the format by modifying the corresponding parameters in the code. Step 3How to modify the parameters? You need to right-click on the selected code and select "Edit as HTML", then you will find that the code becomes editable. As shown in the following figure: Step 4 Next, find background-color: rgb(255, 255, 255); This string of code is related to the background color. At this time, we change the number to (255,0,0), then press ESC or click on a blank area of the web page, and the color of the rectangular background successfully turns red! As shown in the following figure: Now you have learned how to change the color of the format. If you want to change to other colors, just adjust the value in rgb(). If you don’t know which specific values correspond to different colors, please learn the relevant knowledge of RGB color representation method by yourself. In addition to changing the color, you can also change other formats, such as the border of the rectangle, the radius of the rectangle, etc. Due to limited space, I will not go into details here. You can guess the corresponding modified attribute based on the Chinese meaning of the word. If you really don’t know, you can modify them one by one to see which formats change. If that doesn't work, I can only help you up to this point. Trivia No.2 Where do all those cool GIFs come from? In order to improve the slightly monotonous presentation of WeChat pictures and texts, many public accounts now use GIF animations, but where do these animations come from? The following editor will introduce several simple methods for your reference: Method 1 uses the traditional search method and suggests keywords: GIF animation, animated emoticons. This is the simplest and most direct method. There are many free resources on the Internet, but the quality is average and there are too many and too diverse resources, so the screening cost is very high. Method 2: Everyone must have used emoticon packages from WeChat, QQ or other social tools and forums, which are very beautifully made. In fact, these emoticons are all GIF animations. We can convert emoticons into GIF files through some very simple technical means. Taking WeChat as an example, let’s see how to get the GIF file of WeChat’s cool expressions. First, you need to install the emoticons you want in your WeChat. Then connect your phone to the computer and enter the phone's SD card, enter the file path /tencent/MicroMsg, then you can see that there is a folder whose name is a combination of numbers and letters, enter this garbled folder and find the emoji folder. Emoji contains the emoticon package file (warm knowledge: emoji means emoticon in Japanese). Each emoticon package corresponds to a folder, for example, the Minion series corresponds to the folder com.tencent.xin.emoticon.minion. After entering, you will find that there are still a lot of garbled files, but please don't worry. After careful observation, you will find that most of these files end with numbers such as 0 1 2 3. In fact, these files with numbers are frames of various gifs, and these are static pictures. Now you need to copy the files without a number at the end and put them in a local folder. At this point you have obtained the Minions expression files. Although the properties are hidden, they are actually gif files. You only need to rename the files to xxx.gif to see the gif effect. (Tips: To change the format, you need to set the file format to be visible. To set it, search for "Show file extensions") It should be stated that this article only provides a method to obtain gif files. Please consider it as appropriate for commercial use. Method 3: If you feel that some free commercial resources are not enough to meet your needs, then make your own. GIF is actually a combination of many pictures played continuously. There are many free GIF production tools now, and the method is very simple. You just need to simply add the prepared action-decomposed pictures and set parameters such as playback speed. However, this method requires a certain level of design ability. Of course, some simple animated images are easy to make, such as the animated image decomposition of the neural cat we made before: If readers need recommendations for gif tools, they can also leave a message on the official account. Since some tools may not be searchable, please include your email address when leaving a message and we will send you an installation package (usually 2~6M). Trivia No.3 was added to the follow-up reply picture and text Being added and replying is the first business card of a public account. After many twists and turns, fans follow you, and this is the first way they interact with you. But many people may not know that even if you are followed, you can reply to pictures and texts! How can I reply to a picture or text? In fact, the WeChat public account backend currently only provides reply methods such as text, pictures, voice, and video, but you can achieve the above functions through the development mode. Many people are confused when they hear about the development model, but it is actually not complicated. In layman's terms, the WeChat public background we are using now is the software for managing public accounts, and this management software can be replaced. For example, we use Q Computer Manager to manage computer applications, but we can also use 36x Computer Manager. When you use other public account management software, you have to switch to development mode. Nowadays, most WeChat backend management software is paid and has richer functions than the free WeChat backend, such as the above-mentioned picture and text replies to the people being followed, as well as data statistics, activity management, etc. You need to do some settings when you first use it, but there are usually tutorials and you just need to follow them. Trivia No.4 Text messages with links As shown in the figure below, the text in blue font is linked. Click it to jump to the corresponding page. How is this achieved? For the text you want to add a link to, you only need to add a piece of HTML code when editing the message. The specific format is: <a href=”webpage link to jump to”>text to add a link</a>. With such code, you don’t have to put a long string of addresses that affect the aesthetics in the reply message. Doesn’t it help to improve the image of your official account? PS: The above method is also suitable for ordinary messages between users and friends. Trivia No.5 Tips for attracting attention: Let the H5 webpage contain the public account information This piece of knowledge is well deservedly unremarkable, but very practical. Currently, there are two main ways for users to follow public accounts: the public account name below the title of the picture or text ("small blue text"), and "View public account" in the upper right corner menu. I won’t say much about the first method. Many public accounts have various attempts to attract attention, and you can refer to one or two. What we want to introduce here is how to make ordinary H5 web pages also have the information of "View Public Account". Please compare the two screenshots below and see what the difference is. Generally speaking, there is a "View Public Account" item in the upper right corner menu on the page with pictures and texts, but this is not the case on ordinary web pages, because the pictures and texts contain public account information, and WeChat cannot identify which public account it is on the web pages made by the brand itself. Why is there public account information on the right side of the webpage? The reason is that the webpage on the right is accessed through the "read original text" of SocialTalent graphics, while the webpage on the left is not. Therefore, if you want your web page to carry the public account information, put it in "Read original text" and access it through "Read original text" to forward it to your friends; it is worth mentioning that when it is forwarded by friends for the second time, it will still carry the public account information. The editor found that many H5 web pages will prompt users to follow the official account through the upper right corner menu, but they can't find any entrance to follow the official account no matter how hard they look, so they can only give up following it. This knowledge point is also to remind everyone. If there is a prompt on your web page to guide users to follow you through "View Public Account", please make sure that your web page contains the public account information. Otherwise, users who originally wanted to follow you will be lost if they cannot find the "View Public Account" option. Therefore, in order not to disappoint the enthusiasm of any potential fans, when forwarding the brand's H5 webpage in the future, please access and forward it through the "read original text" method! |
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