In this era of information explosion, how can brand owners break through the siege and gain traffic? As a new internet celebrity for acquiring traffic, Xiong Zhanghao has been making frequent moves recently. I just heard that 80% of the natural traffic from Baidu searches will be directed to high-quality Xiong Zhanghao content. A few days later, Xiong Zhanghao made another big move and launched an authoritative Q&A function, providing TOP1-level benefits to its partners. This wave of benefits should not be missed! Don’t worry about search ranking, Xiong Zhanghao will help you get to the top 1 As the first rights and interests function launched on Xiong Zhanghao, the authoritative Q&A is indeed "eye-catching"! It can directly send the brand's official content to the top of search results, instantly attracting users' attention like a super magnet. At present, McDonald's, Meizu mobile phone and other brands have caught the first train of this wave of search benefits and launched a series of questions and answers directly related to their business operations, such as "What does a McDonald's chicken farm look like?", "How to shoot time-lapse photography with a Meizu mobile phone", etc. When users search for these questions, the top 1 search result presented by Baidu is the official answer provided by McDonald's and Meizu mobile phones. There are also content providers such as Healthy China and Science Popularization China, which are committed to popularizing scientific knowledge. They have also launched authoritative Q&A channels to provide the most authoritative information for those who are health-conscious and curious. This operation is so cool, no wonder these hardcore players in the marketing industry are coming to experience it first! Brands that haven’t gotten on board should hurry up! No longer afraid of being "copycatted", official customization is more authoritative In addition to helping brands grab the top spot in search results, Xiong Zhanghao’s authoritative Q&A function also gives partners the right to edit their own content. In this way, brands don’t have to worry about their own relevant information being “pirated”, and users don’t have to spend time and energy to determine the credibility of the information. In addition, the authoritative Q&A also provides a variety of rich media presentation methods, such as text, pictures, videos, audio, etc. For example, the question "What does a McDonald's chicken farm look like?" is answered through a real-life shot of a McDonald's chicken farm and interspersed interviews with the farm manager and chicken suppliers, showing the real situation at McDonald's chicken farms. Users can also click to browse these high-quality contents and go directly to the brand’s official website or other open platforms. It seems that authoritative Q&A is really a good tool for major brands to retain users and increase traffic! New search in the post-mobile era brings double benefits to brands and users In the post-mobile era, diversified content and services require more efficient ways to connect with users. The authoritative question-and-answer function of Baidu Bear, relying on Baidu's technological advantages, has opened up a new world of search for brands and users, greatly upgrading the search experience. From this point of view, it is not impossible for Baidu Search to direct 80% of the natural traffic to Xiong Zhanghao. With the support of the authoritative question-and-answer function, the high-quality content of Xiong Zhanghao will be greatly enriched. It will be a traffic black hole that cannot be missed for enterprises and brand owners. What are you waiting for? Get on board now! Source: Webmaster Home Disclaimer: This article is from the Internet and only represents the author’s personal views and has nothing to do with TechWeb. Any news (works) not originating from TechWeb only represent the dissemination of the news by this website and do not imply agreement with its views. TechWeb remains neutral on the statements, opinions and judgments in the article and does not provide any express or implied guarantee on the accuracy, reliability or completeness of the content contained therein. |
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