Promotion on Bilibili: 8 tips to become popular!

Today we will take a look at the mechanism of Bilibili .

1. Highlights of Station B

Bilibili may not be as popular as Tik Tok and Kuaishou, but its user base is very young. Most of them are college students born in the 1990s and 2000s. They have purchasing power, are familiar with the Internet, and are very active. From a commercial perspective, it has great value and is worth the investment for short video entrepreneurs.

2. IP Positioning

Like other platforms, it needs a positioning. I will not repeat the same content here. There is only one thing you need to note. Because the comprehensiveness of Bilibili is not that strong, it is more popular in certain fields, just like a child going to school and being a little biased. So when choosing a field, we must also make a comprehensive consideration based on the platform's support direction and user groups.

According to certain data, the food field accounts for 27% of Bilibili, the life field accounts for 18%, the travel field accounts for 14%, the art field accounts for 12%, the film and television field accounts for 9%, the pet field accounts for 8%, and other fields account for 12%. Among them, there are relatively many big Vs in subdivided vertical fields, so if some friends want to try Bilibili, it is recommended to choose a subdivided vertical field.

3. Content Rules

1. Originality

In this era of severe content homogeneity, every platform hopes that creators will produce high-quality original content. I believe you all understand this.

2. High quality

The content is original, but not necessarily of high quality. For example, if someone else adds subtitles to the same video and you don’t, you won’t be able to beat them. This is the same as how you survive in society; a small detail can defeat a person.

3. No violation

In fact, these are the same as other platforms. The content should not contain pornographic, violent, disgusting, reactionary or illegal content. These illegal contents may bring you temporary pleasure, and then you can sing a song "Liangliang" to yourself.

4. Sincerity

Brother Tang once saw someone come up with a title that was relatively “UC” and then put a relatively sexy cover. The content inside was completely different from the title and cover. All the people commenting were scolding him, and he was blocked not long after. This story tells us that the title and cover are indeed the facade, but they must be worthy of the content, and Brother Tang does not recommend using the title "UC".

IV. Audit Mechanism

1. Priority review

The review mechanism of Bilibili still depends on the user's weight. For example, if you are a high-quality, certified V up-master, the review of the content you post will be very fast. The machine will give priority to reviewing the content posted by users with high weights. Even if the content occasionally has some minor problems, the platform will only deal with the illegal content, which will not have a big impact on the account.

But if you are a new registered user, you will be punished if you post a video with illegal content. If the number of times reaches a certain number, your account will be directly blocked.

This is just like you have created a WeChat group with hundreds of people. The person who drives the activity in the group every day occasionally posts an advertisement. As the group owner, you will only say something about it, and you will not kick him out directly. If someone posts an advertisement as soon as he comes in, you will definitely kick him out immediately.

2. Ladder audit

Like other platforms, Bilibili also has machine review and manual review. When you post a new video, the machine will be the first to review it. If there is no problem, it will be pushed out. If there is a problem, it will enter manual review.

Of course, there is another situation, that is, the machine did not find any illegal content in your video during the initial review, but after it was released, many viewers reported your video. At this time, your video entered the manual review again. If the manual review found that your video did have problems, it would be handled directly. If not, it would continue to be publicly pushed.

5. Recommendation Mechanism

1. Step-by-step recommendation

Once the content passes the review, it will be pushed to a small traffic pool. If it is the first push and the audience has a strong interaction with the video, such as a lot of shares, comments, likes, etc., the system will consider the video to be of high quality and will push it to the next larger traffic pool. Otherwise, the recommendation will be stopped.

2. Popular recommendations

Once your video gains a certain amount of traffic in the step-by-step recommendation stage, your video will automatically be on the homepage. There is another situation, that is, the traffic obtained by your video in the step-by-step recommendation stage does not meet the requirements for being on the homepage, and the content is relatively high-quality, then there will be manual recommendations.

6. Account Weight

As mentioned above, Bilibili attaches great importance to account weight, which will affect the content recommendation and review mechanisms, so you should be careful when operating Bilibili.

The main dimensions for evaluating account weight include the completeness of account information, including avatar, nickname, real-name authentication and other information; authentication status, which mainly reflects your professionalism; number of fans, which everyone understands, and whether you are a big V depends on this; violation status, if there are too many violations, you will definitely be punished by the platform and your weight will be reduced; activity level, which mainly depends on whether you are a person who fishes for three days and rests for two days. The platform will vigorously support creators who actively and continuously output content on the platform.

7. Content Evaluation

All other things being equal, the quality of the content will have a significant impact on whether it becomes popular or not. The platform mainly evaluates the following dimensions:

1. Number of likes : The platform evaluates the number of likes and the like rate, which reflects how many viewers will like the video after watching it. The higher the like rate, the more video recommendations there are.

2. Play volume : In terms of video content, play volume means click volume, but the platform will also evaluate play rate and play completion rate. If it is recommended to 100 people and only 1 person watches it, the play rate is 1%; the play completion rate is how long the audience watches before quitting. For example, if he stops watching halfway through, the play completion rate is 50%. The larger these two ratios are, the more recommendations there will be.

3. Sharing volume : Only good videos will be shared by the audience. The platform can infer the quality of the video through the number of shares of the video. The number of shares is directly proportional to the number of recommendations.

4. Number of comments : reflects the degree of interaction between content and users. The platform likes content and users to be able to interact, which increases user activity and stickiness.

5. Number of reports : All other dimensions are directly proportional to the number of recommendations, only the number of reports is inversely proportional to the number of recommendations.

8. User Taste

The users of Bilibili are mainly the younger generation, and their tastes are easy to tell. The first is spoof/funny content, which seems to be liked by men, women, old and young; the second is skill display, such as singing, makeup, etc.; the third is life Vlog. Tang Ge has written an article about Vlog before. It is a trend for young people to show their lives, and it is also one of the content that everyone likes to watch; the fourth is tutorials. Young people are in a stage of continuous learning, so they are more passionate about tutorials; and there are also games and film and television dramas. Young people play games and watch TV dramas when they have free time, which also conforms to the user attributes of Bilibili.

The above is today’s sharing, I hope it will be helpful to you!

Author: Tangge

Source: Digging pond