6 ways to monetize short video traffic!

Many people say that short videos cannot generate large volumes, so how can they make profits? I have provided the link for the specific method. It is most important to know how to make a profit and establish a closed loop of profit. Then monetization will be a natural thing.

In Internet services, traffic is king, and short videos have become an important outlet for traffic. At the same time, short videos have the advantage of high traffic and monetization methods, as well as low operating costs. Suddenly, he showed his magical powers and created many multi-millionaires, millionaires, or even billionaires.

Based on the current situation, there are 6 monetization models for short videos. Find the model that suits you best based on the content you create and convert traffic into money as soon as possible.

1. Advertising Monetization

Advertising monetization shifts user attention to videos. Short videos have become a treasure trove that advertisers are scrambling to grab. Today's brand marketing will inevitably follow the pace of traffic.

Traditional hard advertising and some social media methods have long been outdated. Driving traffic monetization through traffic KOLs is the key to brand marketing now.

Advertising monetization can be roughly divided into four types: soft advertising, sponsorship, patches and endorsements.

Recommending a product to users in a subtle way is a form of soft advertising. For example, a Douyin blogger who specializes in food-themed content will take on some soft advertisements related to olive oil, kitchen, and electrical appliances.

For example, the Douyin account: Poor Cooking has a video that highlights the cooking oil, which is a certain olive oil. This kind of soft advertising often makes readers feel that there is no sense of disobedience, so it can achieve a good conversion effect.

Everyone is familiar with the sound of sponsored advertisements. Variety shows are usually broadcast under the sponsorship of a certain brand.

In the short video industry, title advertising is usually reflected in subtitle details, added topics, added challenges, special thanks, etc. This is very similar to soft advertising, but in comparison, sponsorship advertising will place more emphasis on the advertiser's brand.

Poor cuisine | Promotion of the movie "Lost in Russia"

In the short video industry, there are currently very few sponsorship advertisements. During the 618 Shopping Festival last year, JD.com launched a special Douyin Challenge on Douyin.

"Shake Out the Flavor of Your Hometown" received over 740 million views during the event, successfully occupying the C position in e-commerce marketing. The cost of title advertising is very high, and usually it is the industry giants who do it. From the case of JD.com, we can see that short video marketing has huge potential. Industry giants have already entered the market and have achieved very good results.

In-stream ads refer to the opening and ending credits of a video, or the ads that are played during inserts, as well as background ads, etc.

Patch ads are a form of advertising that has relatively low production costs for creators. Generally, the advertising content is placed at the end of the video for 5 to 10 seconds, which will not affect the creative content itself. This form of soft advertising implanted at the end of the video is more accepted by users and the effect is often very good.

Douyin bloggers who write government vlogs generally use this type of patch format, borrowing the pronunciation of manuscripts, reposting, etc. The advertisements for Siemens and KFC all use the form of patch ads. The video content is not affected at all and is also very popular with users, but everyone should be familiar with the ads.

The brand advertisements you see on TV are all endorsed by celebrities. As long as the number of fans reaches a certain level, they can serve as spokespersons for the advertisements.

Here we would like to remind everyone that when inserting advertisements, we must pay attention to the user experience. Today’s short videos are more interactive and have higher user engagement. Whether the advertised products are legitimate and whether the products themselves will affect the user experience are all issues that must be examined during the monetization process.

Users are not averse to advertising placement, but your ads and videos must be creative enough and attractive enough to make users very willing to buy.

2. E-commerce Monetization

E-commerce monetization, from PC to mobile Internet. No matter how our screens change, no matter how our media changes, e-commerce remains the same.

There are actually two models in e-commerce. The first one is called category one e-commerce, and the second one is called category two e-commerce.

The difference lies in the directness of the purchasing platform. For example, Taobao and JD.com are shopping-oriented platforms. We open them to buy things. This is called first-class e-commerce.

Douyin is called a second-tier e-commerce company, what does this mean? Even if I don’t want to buy anything, but I see something really good while watching videos, I will jump directly to Taobao or JD.com to buy it.

Douyin is actually an entrance that cooperates with Taobao to direct traffic to Taobao. In this way, he can achieve a win-win situation for first-tier e-commerce and second-tier e-commerce, which is a two-way win-win situation for content and purchasing power.

Zou Xiaohe | 1 video brought 1 million yuan of sales in a single month

Douyin e-commerce belongs to content e-commerce. Tik Tok videos create stories, and the content outputs product features without consumers being prepared. Consumers are planted with the idea of ​​calculating their needs, such as "Life Without Pie", and they are impressed by product links in a soft-implanted way, which makes people defenseless.

There are countless styles of product content for Douyin e-commerce monetization. I recommend everyone to learn from Youzi Cici Jiang. In such content videos, the products recommended by Sister Youzi all have different stories. The content clearly demonstrates the advantages of the products in the plot. The soft implantation is not deliberate and still attracts the audience.

Yuzu Cici Sauce continues to attract fans of e-commerce brands and boost sales. Of course, not all e-commerce recommendations require storytelling to be effective. Some straightforward introductions that directly describe the features of the item are also accepted by the audience.

Yuzu Cici Sauce | "Six Walnuts" promotion

Such e-commerce sellers are actually directly telling the audience that they are here to buy things, and this video is to show everyone how good my products are, represented by videos about popular products, recommended subsidies, and new finance.

The e-commerce function is an extension of the short video function characteristics. Then the monetization of short videos became more and more popular. More and more bloggers use e-commerce monetization to increase the income of their accounts.

The monetization of short video e-commerce is becoming more and more recognized by everyone. It has a bit of ritual and information asymmetry. Consumers are in a closed space and can only choose to buy or not. They cannot see similar products or compare prices. This will greatly increase your conversion rate.

3. Live streaming monetization

Live streaming monetization, what is the significance of watching live streaming on Douyin?

First, the expansion of Douyin's functional space provides the host with a new stage to attract fans.

The monetization operations of the second-class e-commerce platforms are the same as those of the first-class e-commerce platforms, such as the popular video of Li Jiaqi and Jack Ma’s collaboration. Jack Ma challenged me to sell lipsticks. Mr. Ma competed with me in selling lipsticks and was completely defeated by me. It would be strange if I was not proud at all.

During the live broadcast, when Li Jiaqi was selling 1,000 lipsticks, Jack Ma was only selling 10. This result is predictable and reasonable. As the No. 1 lipstick anchor, Jiaqi has a very strong ability to sell goods through live streaming. All the girls buy immediately, which stimulates the consumer group. In addition, Li Jiaqi has accumulated fame in the beauty anchor industry, so this amount of sales is just a normal level that can be achieved casually.

However, Jack Ma was invited to appear as a supporting role. Of course, Jack Ma’s presence here is not to bring goods. As for Jack Ma’s positioning, when Mr. Jack Ma appeared in Li Jiaqi’s live broadcast room, in addition to watching the fun, you should also see,

First, the cooperation between Douyin and Taobao has received support from decision-makers. The platform operation partnership between first-tier and second-tier e-commerce companies has been recognized by top management.
Second, the fact that Jack Ma plays a supporting role shows that he recognizes Li Jiaqi’s commitment to live streaming sales and also supports this new promotional model.
Third, we fully affirm the development trend and future possibilities of live streaming with goods in the new era.
Fourth, it proves the widespread extent of consumers who are attracted by live streaming. Li Jiaqi can be regarded as one of the symbols of the short video era. His outstanding performance in live streaming has also been staged on many platforms with social functions and has been recognized and praised by multiple platforms. It can be said that he is a textbook for live streaming monetization in the new era.

Li Jiaqi | Jack Ma challenges the lipstick king

Li Jiaqi's live streaming sales is not an isolated case. On August 20, 2019, Shi Liuge from Lijiang City live streamed sales, creating a new classic. The sales lasted 20 minutes, and more than 120 tons were sold, with a maximum of 4,000 orders per minute, with a value of 6 million. Thank you to every friend who supports and trusts us. There are still 45 seconds left, and there are still 45 seconds left.

There are many little stars in the comment section, and the orders are constantly coming in. Shi Liu Ge won the first battle of live streaming sales for the first time and delivered an excellent answer. The image of Shi Liu Ge that he created was consistent with the consumer coverage of the platform, and he also had a strong live streaming monetization capability.

On November 7, 2018, during the Kuaishou E-Commerce Festival, the sales of the three big brothers’ live broadcasts reached 160 million yuan. On the 618 promotion day in 2019, Li Jiaqi sold 5,000 Shiseido red waists in three minutes, with sales exceeding 60 million yuan.
On August 20, 2018, Kuaishou’s Simba wedding live broadcast revenue reached 130 million yuan. The monetization power of live broadcast cannot be underestimated. Live broadcast has become a space station that every IP cannot miss. The first live broadcast is very important, and you need to have a certain number of live broadcast fans first.

4. Course Monetization

Course monetization is the most classic way to monetize content, that is, selling courses and knowledge for payment. It is also a new type of content marketing that has emerged with the help of Douyin's huge consumer market and monetization power.

Douyin uses its own skills to make videos, such as a beautiful sister teaching English and spoken English, using PS and PR courses, and teaching photography step by step, etc.

Douyin has been given the new label of a learning platform, where all kinds of knowledge and skills can be displayed and sold.

The two people in Overseas Chinese No. 2 dance from slow motion to fast motion. The title is why the picture law has become popular, but no one likes the post of me, the master? The text above says, have you learned it? There are two buttons below the text, Learned and Buy Course at the bottom left.

For blogger courses, a shopping cart icon for purchasing the complete course will appear. Clicking it will redirect you to a page that provides different types of courses, which can be viewed and downloaded for a fee. This is the implementation model for course monetization.

Behind the new channels of learning, communication and knowledge sharing brought about by the popularity of short videos, there is also a huge market involved. If there is something to sell, there will be someone to buy it; if it can be sold, there will be someone to buy it. This method is very suitable for talents with professional knowledge and skills, and it can maximize the value for themselves.

The cost is low and the benefits are great, and the wider the audience, the higher the profit, which fully verifies that the core traffic of the Internet is king. In the era of omni-media, all resources should be where there are people.

Being discovered, being found, being used, and creating value, wherever there are people, there is traffic. The traffic is created by the platform and by the operators themselves. As long as there is traffic, it can be conveyed and monetized.

5. Consulting Monetization

Consulting monetization, the definition of consulting is this: consulting is the product of the connection between business model and underlying logic.

Consulting is about facilitating a deal from the buyer’s perspective. In the way of monetizing Douyin consultation, there are very high requirements for the certification of the host's skills and the marketing of the host's self-worth.

Similar to course monetization, the difference is that course monetization is a dynamic search by the buyer while the seller is in a static state.

The benefits this brings are also more likely to be realized, and it is easy to understand the sustainable growth potential. When it comes to mastering and learning certain knowledge, I feel very comfortable if there is a teacher to communicate with me. Knowledge can benefit me, and I will continue to learn from him.

He has a teacher-student relationship with him, because if another teacher is chosen, it will be necessary to adjust to the new form, so there is no need for this.

Especially this model, you can also divert traffic to your own platform to generate greater profits.

6. Publishing Monetization

Publish and monetize, and when the host's operation matures, use his own qualifications and experience to write and publish books.

Publishing for profit by selling books requires extremely high quality and skills from the author, but it also brings long-term profits and overall benefits.

The publication of books itself is of the times. In the short term, it is a very strong reference for learning. Short videos have now become a relatively complete system and a popular field. The times should have a population that is interested in short videos and is interested in learning.

In addition, the operational experience and knowledge of short video platforms such as Tik Tok should also be regarded as mature dissemination. Books such as How to Make Popular Short Videos on Tik Tok are precedents for collecting and publishing content in the short video field.

In the new media era, content is the core. Content can be expanded and developed, which complements the communication channels. Short video content and book publishing content complement each other. The situation has never been limited as long as the content can support the sky.

Short videos are used to promote book publishing, and book publishing serves to convey content through short video creation. On the one hand, there are fans on the platform, and on the other hand, there is value in the content. If the audience can receive the value of the content, the monetization is successful.

Final summary

Among the six models, advertising, e-commerce, live streaming, course consulting, and publishing, you should choose according to your own content and the monetization areas you are good at. As I said, you should become famous and make money as early as possible. Plan your time well and be prepared for the subsequent monetization model.

Positioning plays a very important role in short video production, just like buttoning a button. If you button the first one wrong, the subsequent buttonings will get further and further away from success. At the same time, we must also open up a complete monetization channel, so that we can basically guarantee that we can create a profitable Douyin account.

I have seen many people who wanted to make money from Tik Tok, but they all ended up in failure. The reason is very simple. Everyone is becoming more and more professional. Those who used to make money by being clever can no longer do so. Therefore, for newbies, learning is a very important part. You have to string all the knowledge points together and apply them flexibly. Learning is essential.

Author: Li Xiaoqi

Source: Li Xiaoqi

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