A guide for amateurs to increase their followers on Xiaohongshu!

The blogger has just come into contact with Xiaohongshu and is still a wild-growing user. The topic selection and content are still vague, but fortunately he has published several popular products, which have been greatly encouraged. Therefore, he wants to study Xiaohongshu carefully. I hope the big guys in the circle can give me guidance on the framework of my analysis and the positioning of my Xiaohongshu. Thank you for helping another little cutie!

1. Purpose of review

The purpose of this review is to determine the scope of topics for the blogger's future note content; to optimize personal positioning and increase the number of fans based on user needs; and to summarize a set of logic for popular products.

2. Basic description of account data

This article defines a hot note as one with >= 10,000 views and >= 500 likes. This article selected six hot notes published by the blogger within two weeks, and the specific deadline for the selected data was March 6th.

1. General Overview

From the peak graph above, we can see that the number of views, interactions, and conversions are increasing at the same frequency.

Considering the release time of the popular notes, the 2.22 note "I really regret going to graduate school... I learned the truth after three years of graduate school" showed the potential of being a popular note, forming the first peak;

Note No. 24, "Raise your hand if you haven't finished writing a paper, don't you want to write one?" did not perform well in the early stages, leading to the first trough;

The note on 2.25, "Graduate school is not that difficult. I was panicking those days", has grown significantly;

The note released on February 26, "Graduate students don't have this kind of thinking, I suggest you don't study anymore," reached its peak. This peak was also supported by the official note "I really regret studying for a master's degree... I learned the truth after three years of studying for a master's degree," which was viewed 110,800 times.

The number of views of the notes No. 2.27 and 2.28 has dropped significantly, resulting in a decrease in data;

There was a slight decline on March 1st. This may be due to the fact that the note "Don't you want to write a thesis? Raise your hand if you haven't finished your thesis" released on February 24th received more views, including the official boost of 139,600 views on the note "Graduate students don't have this kind of thinking. I suggest you don't read it" on March 2nd.

Judging from the release time of the notes, the period of hot-selling notes was exactly 5 days, and a large number of fans were quickly accumulated in a short period of time, indicating that continuously releasing hot-selling notes is beneficial to attracting fans; secondly, notes that performed poorly in the early stage have great potential in the later stage. The preliminary judgment is that it is a problem of "timing". This note does not belong to the conventional type, but to the "timing" or "hot spot" topic. Its value will not be revealed until it becomes a specific hot spot.

2. Analysis of the specific content of popular notes

(1) Title

The first article, " Graduate students don't have this kind of thinking, so I suggest you don't read it," is a warning type, usually expressed as: "If you don't do something, you're doomed." This actually takes advantage of people's fear, so in order to eliminate their fear, people will click on the article. In addition, the "what" in "what you don't do" will arouse people's curiosity and induce them to click.

The second article, " I Regret My Three Years of Postgraduate Study ," is prominently placed in the main text. This title actually subverts people's cognition. Everyone knows that everyone wants to study for a master's degree, so why would they say they regret it? This is also what attracts people to want to know.

The third article has “Lessons from a miserable failure in graduate school, I’m ready to start over” as the recommended title, but the eye-catching title in the main text is “Lessons from the blood and tears of a miserable failure in graduate school”. This title contains “miserable failure”, “lessons” and “blood and tears”, which gives people a sense of practical knowledge and emotional identification.

The fourth article, “Raise your hand if you don’t want to write a paper or haven’t finished it yet” , grasps the key word “paper” to gain people’s emotional identification and thus attract fans, but the title is too long and will be partially hidden when displayed on the homepage.

The fifth article has the main title "Graduate school is actually not that difficult. I was panicked during those days" , but the title in the content is "I was panicked during those days". "Those days" aroused people's curiosity. Why were they panicked? Lead people to click.

The sixth article, "Three Things Female Graduate Students Must Know", this title accurately locates "female graduate students", "must", and "three things", and also uses identity recognition and herd mentality. The "three things" will make people think that there are only three things, and it is okay to click in to take a look. Given the expectation, the brain will calculate that clicking in to take a look will not waste much time.

(2) Cover

The blogger’s cover is presented in the form of an Apple mobile phone memo, with the title bolded and in the form of a large poster, so that people can see the title at a glance. There are several lines of text below the title, and some have some small icons added.

There are tiny spaces between words, and the space occupied by each blog post on the screen is different. The blog post with the most likes takes up about 1/2 of the screen and is accompanied by numerous emoticon icons. The second blog post has full text plus a small number of icons; the third 3/4 has almost no icons; the fourth 1/2 has no icons; the fifth 3/4 has icons; the sixth has full text plus a small number of icons.

(3) Content

The main contents published are all related to the topic of postgraduate students, so it can be basically determined that the blogger’s scope of choice is to consider the topic of postgraduate students.

The topic of postgraduate students can be further refined. According to the time, it can be divided into before the postgraduate entrance examination, during postgraduate study, and graduate school;

According to the scenario, it can be divided into relevant information required for postgraduate entrance examination, writing papers during postgraduate study, and work and personal career planning after graduation;

From the perspective of identity, they can be divided into non-graduate students and graduate students. Non-graduate students can be divided into those who plan to take the postgraduate entrance examination and those who failed the examination. Graduate students can be divided into prospective graduate students and graduate students.

(4) Activity

The blogger updates his blog every day, and his activity ranking exceeds 97% of similar bloggers. He tries his best to reply to comments and private messages. The blogger believes that this is the key to winning the trust of fans in the early stages. The blogger has commented on other bloggers before. When other bloggers reply, they will feel that the distance between them has been shortened, which will increase the sense of trust to a certain extent, thereby converting the number of fans, and the number of fans increased is higher than 95% of similar authors.

(5) Release time

Bloggers usually post in the morning and don’t pay much attention to the time. The blog posts were published at 9:43, 11:01, 11:03, 7:40, 12:19 and 7:43 respectively. It can be clearly seen that the period between 9 and 11 o'clock is the best time to get exposure. The preliminary inference is that this is because most people get up at this time and are tired after a day's work and thus start to check their phones. The next time period to consider is around 7:00-8:00 and 12:00. 7:00-8:00 is generally the time to get up in the morning or start doing things. Around 12 o'clock may be the time for lunch, and people will take out their mobile phones to relax.

① User portrait

The above picture shows the number of new followers in the past 30 days. It can be seen that it has been increasing continuously, reaching a small peak around 2.23, 2.24, and 2.25, reaching a peak on 2.26, and reaching a small peak around 2.28. The content of the articles posted on these days are all about adjusting the anxious mentality of graduate students, and private messages of greetings were received on 2.26 and 2.28, indicating that the articles posted have resonated with people.

65% of the new fans are on the discovery page. According to Xiaohongshu’s recommendation mechanism, more people can see it, which shows that continuously creating hot products is the key to converting fans. 34% of people who search for notes become fans, so the content needs to be carefully polished and valuable content needs to be created. Fans from other sources may include those who were discovered through forwarding or missed clicks, which is similar to the proportion of fans lost recently.

The age of fans is mostly concentrated between 18 and 24 years old. Most of them are in the stage of preparing for postgraduate entrance examinations or are in the first or second year of graduate school. The number of people in the 25-34 age group may be those who have just started graduate school. However, the number of fans above 30 is eager for change and upward growth, so it is difficult to draw a specific portrait.

Judging from the interests of the fans, knowledge, education and sports are more prominent, which shows that fans have a demand for knowledge. At the same time, they all pay attention to education. They may be studying education, or they may be working primary and secondary school teachers. Everyone is interested in sports, which may mean that their lives are relatively regular and their lifestyle is positive. Therefore, this type of people usually have more time, like students or teachers.

② Simple comparison of similar authors (Xiaohongshu recommends similar authors)

38,000 followers:

Tags: knowledge and skills of foreign graduate students, personal growth, English learning;

Content type: All-English video, creative type imitation YouTube. (Level cannot be reached in the short term)

1627 fans:

Tags: Russian graduate student, CSC government-sponsored student, sharing daily life

Content type: amateur video, non-professional. (You can start with simple sharing)

229,000 followers:

Tags: Second-tier universities-985, postgraduate entrance exam, IELTS score of 8, English learning, top video: A rural person who made a comeback

Content type: Graphic type. The cover image is a full puzzle with a line of text on it, giving people the feeling that it is very informative. The types of pictures are all check-ins of my daily learning content, and I use pictures of my achievements to post some learning words and English learning methods. The main contents include hard work to make a comeback, IELTS study methods, and self-disciplined learning. (You can learn from this by choosing more evidence in the pictures, and don’t let them be all words in the later stage)

3. Personal Reflection

The blogger is an amateur and initially just wanted to share his personal thoughts and experiences, but he didn't expect to receive so many likes and attention. In the early stage, combined with the blogger's personal experience, the preliminary topics were decided to be such as alleviating master's anxiety and adjusting mentality, which could provide some positive energy. Occasionally, some interesting graduate student life would be posted, and the number of followers increased at a peak of 2.26. This was partly due to the accumulation in the early stage, but it also showed that the new topic of "Graduate Student Life Inadaptability" was generally recognized. From the number of current students who responded in the comment area, it can be basically confirmed that these articles aroused emotional resonance among graduate students.

The introduction of the homepage is also the key to converting fans. The positioning of the homepage is not clear enough and is somewhat general, pointing out "deployment of teaching", "research experience", "construction of self-value system" and "low moments". These keywords can basically describe how an ordinary graduate student overcomes the discomfort of not knowing what he should do.

So I have been exploring. In the past few days, a new article has been read over 10,000 times, and the number of fans continues to increase. Under this circumstance, the blogger modified the introduction of the homepage, highlighting the blogger's personal inspirational experience, stories like from a non-key university to a 211 university, telling ordinary people that they can also make a comeback. In addition, the blogger pays attention to personal growth, women's power, thinking, mentality adjustment and postgraduate entrance examinations, and the background picture is also changed to the blogger's side profile. The blogger's overall feeling about the homepage is positive and uplifting.

The blogger's personal interest is in healing the soul. He likes positive energy and thinking. He is a relatively unyielding person in life and likes reading. Therefore, he wants to use Xiaohongshu as a platform for knowledge output. At the same time, he wants to share his experiences as a graduate student in a simpler way of thinking, to help some depressed graduate students to step out of their own world and to inspire some people like me who are eager for growth to not give up hope in life.

4. Next Steps

Combining the above analysis and the blogger's personal inclinations, the major theme is: positive energy for upward growth - postgraduate entrance examination counterattack, postgraduate anxiety - sharing of thinking, methods, mentality and skills. Therefore, in terms of content, we can combine the three major themes of graduate students, women’s personal growth, and spiritual healing to accumulate topics and publish some topics, which are also what bloggers like to discuss.

In terms of personal positioning, emphasize "upward", "positive energy", "thinking" and "graduate school entrance examination".

In terms of fan conversion, it is appropriate to make a series of notes, serialize them according to the title, and actively respond to the number of comments.

According to the above logic of hot products, the title needs to be able to evoke emotional identification, curiosity and fear; when presenting the page, it should be as concise and clear as possible to grasp the key points.

Finally, the key point is that bloggers should insist on sharing real emotional content that has been thought through and transformed, and provide people with some reliable and valuable content based on the original intention of love, which is also in line with the original intention of the blogger. Thank you for reading this. If you can give some reminders to newcomers, my day will be happy.

Author: Fei

Source: Philippines