"Black Book of Plans" is officially launched丨It makes it easy to write plans

If you have ever encountered such a problem when writing a plan:

Not much: I can write some types, but not much. The most frightening thing is that when the opportunity comes, you are not ready;

Not fast: I can write but not fast. I feel like dying every time I work overtime to write a proposal.

Bad: I have read many routines, but still haven’t found a winning routine. I want to see what the winning bid is like;

Not saving: I bought a lot of courses and spent a lot of money, but I couldn’t put them into practice and I’m still full of anxiety. In fact, we are not afraid of spending money, but we are afraid of spending money but failing to make ourselves valuable.

“Not more/not fast/not good/not economical” prevents us from breaking through the current bottleneck.

I have learned a lot of tricks, but I still can't walk my own path. The courses we learn are like being as fierce as a tiger in training camp, but once we get to the battlefield, we are 0-5.

Therefore, everyone is looking for a "feasible" solution. Implementation is the only criterion for testing truth; any course that is not implemented is a paper tiger.

Based on this, we wrote the "Black Book of Solutions"

We hope to make it so that no plan is difficult to write. Let every planner who actually writes plans on the front line be able to solve difficult and complicated problems at the solution level. Because I come from the front line, I am more suitable to go to the front line.

Real implementation is the long-term solution.

The Black Book of Solutions brings together 12 common solution types in the industry

It is also the main type of "private project work", covering four major sectors: brand/product/e-commerce/communication. 330 pages of paper manual, 30,000-50,000+ words.

1. Brand building

2. Brand positioning

3. Brand annual planning

4. Product strategy proposal

5. TP+Marketing

6. Get-together Day

7. Black Box

8. Node Campaign

9. Content Marketing

10. Product launch

11. Celebrity endorsements

12. IP cross-border

The directory for each plan is as follows:

1. The positioning and value of this solution;

2. The essential elements of this program;

3. This solution covers the mind map of specific sectors;

4. The key points and specific contents of each section;

5. The composition template of important sections.

*The "Black Paper of the Plan" is made of 128g coated paper, A5 size (half of A4), which is similar to a relatively smaller book.

We strive to "know what it is and why it is so", so that we can connect strategies from top to bottom and implement them.

Ultimately achieve “more, faster, better, cheaper”.

Many: 12 major types, covering the most commonly used sectors in the industry; Fast: with logic and templates, you can know not only the results but also the reasons behind them. When your efficiency is improved by 50%, it is equivalent to you having 36 hours a day while others have 24 hours. Good: the references behind them are basically the winning bids, and only the winning cases can touch your heart. Save: 159 yuan, the money for 5 cups of Starbucks, gives you the opportunity to earn more than 100,000 yuan a month.

Part of the Black Paper is as follows:

"Black Book of Plans" is officially launched丨It makes it easy to write plans

"Black Book of Plans" is officially launched丨It makes it easy to write a plan in the world "Black Book of Plans" is officially launched丨It makes it easy to write a plan in the world

We made several samples, and in order to give a better experience, we finally chose 128g coated paper, which is equivalent to magazine paper (so it may be a bit heavy when you receive it). This can be regarded as the original intention of the brand owner, even if the cost of each book is more than 20 yuan more.

In order to achieve "more, faster, better and cheaper", I made the following efforts:

Cases written: Several hundred;

Cases read: several thousand;

Cases filed: Hundreds;

Proposals heard at Party A: Hundreds;

Courses watched/studied: 5T+, courses worth hundreds of thousands.

My experience also ranges from digital/social to brand, to TP+Marketing and then to the client's strategy center (product/brand/channel/communication strategy). Based on my own multi-faceted planning experience, I wrote the above 12 program manuals.

Based on these solution skills, while still in the company, the solution sector was able to achieve intermittent monthly income of 100,000+ without affecting my full-time job (while the upper-middle-level AD/CD/PD income of 4A/local companies in Beijing, Shanghai, Guangzhou and Shenzhen is generally 25k-40k). Many planners around me who have been working for about three years can earn 30,000 yuan a month by doing private project work.

Of course, this is all hard-earned money, it’s very tiring and my head hurts. But at least there will be a reward, after all, dreams are expensive.

So, who needs this "Plan Dictionary"? 1. Planning: more comprehensive planning and more systematic knowledge; 2. Copywriting: become a strategically conscious copywriter to increase your value; 3. Media: extend from the logic of delivery to the overall logic; 4. Akang: from pure customer-facing to customer-facing and planning at any time, you can attract customers and also meet their needs yourself.

You may need it in the following scenarios:

1. A tool for self-improvement;

2. Give as a gift to colleagues/friends;

3. Give it to subordinates as training courseware.

How much does it cost to buy now?

Price: 159 yuan (free shipping, shipped within 3 days after payment).

Knowledge does not necessarily have to be paid for, but skills are worth paying for because it is an investment.

Group purchase price:

Order 10 books at a time and enjoy a 10% discount (143 yuan/book), saving 160 yuan;

Order 20 books at a time and enjoy 20% discount (127 yuan/book), saving 640 yuan;

Order 50 books at one time and get a 30% discount (111 yuan/book), saving 2,400 yuan.

Welfare activities:

1. Repost to Moments to get 10 yuan discount;

2. Like and watch to get 10 yuan discount;

3. After receiving the product, share the "Black Paper of the Plan" on your Moments and you can get a 10 RMB cashback.

*The above activities can be combined