Zunyi SEO Training: How to improve the quality of website optimization? How do search engines judge?

The quality of a website's content directly affects its keyword ranking. When a website updates its content every day, search engines always judge the quality of the content. So how do search engines know the quality of website optimization content? Today, the editor of website optimization will help you analyze how search engines judge the quality of website articles.

How to improve the quality of website optimization? How do search engines judge?

1. Intrinsic connection

The website title and content should match each other and should be relevant to the website. Imagine if the website is about SEO optimization, and we updated an article about express delivery companies, would visitors feel funny when they saw it? On the other hand, if the content page is ranked, but the title is irrelevant to the content, search users will not find the results they want to know, which will result in a high bounce rate of the website.

2. Reasonable content

Many website administrators use collection tools to collect content on the Internet so that they can publish more content on their own websites. However, the problem is that a lot of content will be irrelevant to the theme of the website, and there is a high probability that they will be punished by Baidu. Therefore, publishing online articles is not a good SEO optimization method. Writing high-quality articles steadily is the foundation of the website. When creating content, we must not only consider the possibility of the content being searched, but also the relevance of the content to the website theme.

3. The content should be writable

It should be noted that the text of the content should not be too different from the background color of the web page, the text spacing should not be too large, and the font size should be appropriate. For many pages, good visibility is also very important.

4. Web page layout and opening time

In order to facilitate customer browsing, it is necessary to put the main and important content in the main body and pay attention to the opening speed of the web page. If a web page opens slowly, it will not only directly affect the search engine's crawling, reduce the crawling frequency of your website, but also continue to lose customers.

5. Keyword highlighting

When updating an article, many optimizers will add bold keywords and anchor text links to highlight this keyword, but when highlighting the article keyword, try to be natural. Too deliberate additions will be discovered and punished by search engines.

These are some of the bases that search engines use to judge the quality of website optimization and the level of updated content on website articles. From this we can find that in many cases, as long as we optimize the website according to these principles, we can further improve the optimization level of the website.