Is it illegal for Douyin to attract traffic at a low price? What are the penalties?

Although Douyin has a large number of users and traffic, for most businesses, traffic is limited and they still need to attract traffic. Low price is the best means of attracting traffic. So, is it against the rules for Douyin merchants to attract traffic by offering low prices? What penalties will there be?

1. Is it illegal to attract traffic at a low price?

1. Cheating with low prices

Deliberately circumventing the platform's product release rules and other related rules, abusing SKU settings, and suspected low-price traffic diversion behaviors, including but not limited to:

1) Low-price transactions: Conduct fake transactions on Douyin by posting products with prices of 1 yuan, 0.01 yuan, etc.

2) Low-price traffic generation: Release low-priced products but do not actually deliver them or guide consumers to cancel their orders.

3) Low-price off-site traffic diversion: In categories such as education and training, obtain leads (consumer personal information) by setting up products priced below 1 yuan, and guide them to purchase courses off-site.

2. What are the penalties?

1. The merchant has fake transactions

That is, merchants obtain false product sales figures, store ratings, credit points, product reviews or transaction amounts and other improper benefits through improper means such as fabricating or concealing transaction facts, circumventing or maliciously using credit record rules, interfering with or damaging the store's credit record, etc.

Violation Control

For minor cases (the number of false orders is less than 50), the relevant products will be banned and a deposit of 5,000 yuan will be deducted; for serious cases (the number of false orders is greater than or equal to 50 or the number of products in the false orders is greater than or equal to 500), the store will be cleared and all deposits will be deducted. **

2. Third-party traffic diversion

Publish third-party information in any scenario displayed to consumers, such as store pages, product details pages, promotion pages, chat tools, text messages, physical packages, etc. Third-party information includes but is not limited to non-platform links, non-platform contact information, physical store information, bank account numbers and other payment methods, QR codes and other information.

Violation Control

The relevant products will be banned, and the losses caused to consumers and reasonable compensation claims should be compensated. A deposit of 2,000 yuan will be deducted for each violation. If losses are caused to the platform, the platform has the right to deduct the amount from the margin account. However, if the actual loss is greater than the deposit amount, the platform has the right to freeze/deduct the payment. If the amount is insufficient, it must be supplemented to the platform within 3 working days. In serious cases, the store will be cleared out and all accounts under the merchant’s name will be closed, and the merchant will never cooperate again.

Douyin has issued regulations prohibiting low-price flash sales and other traffic-generating methods. When you are promoting traffic, you must pay attention to whether your operations are in violation of regulations. If there are any violations, you will be punished. It is recommended that you pay more attention to the originality of the content.

This concludes this article about whether Douyin’s low-price traffic diversion is against the rules and what penalties there will be. For more relevant Douyin low-price traffic diversion content, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!