After we have mined and collected keywords, we found that the Android store is different from the App Store. Not all stores have a keyword setting column in the backend. Some can only be optimized in the title, and some can only be optimized in the description. Below we take social products as an example.

Whether it is the Android Store or the App Store, keyword coverage cannot be separated from updates, but the Android Store is simpler than the App Store. You can also choose to update the title and description. Because it does not involve a new version, the pass rate is very high and the review time is very short.

We all know that for some time-sensitive hot words, time is equal to the number of new users. The earlier you discover and cover them, the better the ranking will be, and the amount you get will most likely be greater. Although it may be a bit later, your peers will also use D to beat you down, but based on the principle that less meat is still meat, it is never wrong to cover it early.

Secondly, your peers have also covered the market later, but you are one step ahead of them, so there is a high probability that you will still rank ahead of them. Of course, if the historical weight of their product is higher than yours or the points wall is optimized, this is a pain for African players and there is nothing you can do about it.

In 2016, I got no less than 200,000 new users; in 2019, I got no less than 50,000 new users; even in 2020, this method is still effective, and it always brings a lot of new users for free. (The core is to discover keywords)

The question is, if it is effective, how can the Android store be covered?

There are many Android stores, and the stores that provide free traffic are mainly concentrated in OP Hua Xiaomei. Below we will analyze them one by one according to the store. (Based on 2019 operations, if there are changes in the background, the operation may not be possible)

As we all know, the core of keyword optimization in Android stores is the app name, followed by the subtitle, then the keyword setting, and finally the description. As for the one-sentence introduction, it is basically useless.

In the past, good (sao) app names brought their own traffic, and the more suggestive the name, the better the effect, such as peaches. But now it has been played too much, which means that even if there are soft products, there is a high probability that they cannot be put on the shelves. In addition, similar product names that have been successfully listed in the past also occupy the space, leaving little room for operational optimization.

Secondly, this model's method of using hints to occupy the market and increase conversions is too risky. It is not recommended for normal people to use it. It is not worth it.

Of course, if you choose to extract the core words of the brand words of some large manufacturers to form a new product name, such as Mo Tan, you can cover many of their long-tail words through D investment later, and the volume brought will not be small, which is more suitable for use in vest flow.

If you do not consider the above points when naming the product package before listing, you can also achieve the same effect by using the application name suffix. Although VIVO, OPPO, Xiaomi, Meizu, Baidu, Alibaba, and 360 Store all support it, the suffixes of the application names in these markets can only be added with crowd words (video chat, local friends), and the pass rate for adding brand words (even core words) is not high. Although the keywords are covered by adding suffixes based on crowd words, the ranking is not ideal due to excessive competition.

Compared with the strict review of the application name, the subtitle review is relatively easier. Unless you add some particularly outrageous and suggestive words, it can be reviewed and approved even if you add product name keywords that are not available in your own store. Based on this, it naturally becomes the main way to take advantage of the time-sensitive hot words. In the past, only VIVO store was supported.

The keyword setting is simpler than the application name and subtitle. Currently, the supported operation stores include Xiaomi and Meizu Market.

Xiaomi's market keywords have been reduced to 8, and the review is stricter than before. Brand words of well-known products are unlikely to pass. Even if they are approved by combining suffixes, it is a matter of luck and may not be approved in the end. Although it is possible to add keywords by splitting and combining them, whether it can be covered in the end depends entirely on luck. Xiaomi's word segmentation system is a bit confusing. Based on my past experience, it cannot cover more than 70%.

Compared to Xiaomi, Meizu store supports more than 100 characters. As long as the length does not exceed the limit, you can add any characters. It is recommended to put the words that need to be optimized first, which will have a better ranking effect. Don’t underestimate the Meizu store. Timely hot words can really bring a lot of new sales, but certainly not as much as Xiaomi’s.

Finally, there is description coverage. Currently, Huawei Store’s description coverage of keywords is the best, and it can be artificially controlled to increase the probability of keyword coverage. Although VIVO and OPPO have some effects, it is difficult to achieve artificial control. In addition, it is easy for the description copy to fail.

Finally, we have to mention the quirk of Baidu Store. The above operations have basically no effect, but you can add time-sensitive hot words through the "Search Word Delivery" in the "Traffic Service". As long as you submit it, it will be covered. Sometimes a good ranking can also bring a small number of registrations.

In general, these are the free basic optimizations for the Android Store. If you have new ones, you are welcome to add them. If there are any errors in the article, please point them out.

Finally, it is recommended that although the keywords are covered through the above method, the ranking is also very good. However, if your peers do the same as you and your product is squeezed out of the first place, if you have verified the new volume of time-sensitive hot words in the early stage, it is recommended that you optimize the point wall to stabilize the first place. This is the most cost-effective compared to D or other methods of acquiring customers.

Attached is the description of Huawei Store

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Author: TD

Source: TD Operation Notes